On this episode of Media Insights, Ben Kruger, CMO of Event Tickets Center, breaks down how his team uses AI to turn proprietary fan data into a real competitive edge. Listeners will learn how his marketing org replaced slide-deck pitches with working AI prototypes, how the CRO team analyzes session data and heat maps at a much more granular level, and why personalized email campaigns built on purchase and listening history are driving stronger fan engagement.Ben also shares hard-won lessons on where AI automation breaks down: why workflows need to be fully understood by hand before handing them to AI, and why human QA is critical to catching quality drift over time. He closes with his prediction for 2027, on why companies will shift from chasing AI tools to building their own, and why early adopters will keep widening their lead.
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