🎙️ On this episode of Media Insights, Lauren Esposito, CMO of Asymbl and former VP of Marketing, Global Brand, Partnerships & Media at Salesforce, joins the show to talk about building a real hybrid workforce, beyond traditional AI tooling.

She explains how Asymbl manages its digital workers like employees, with job descriptions, KPIs, and weekly one-on-ones, and shares specific examples, like a digital business analyst that briefs the C-suite every week, and an AI "content guardian" that kept a company-wide rebrand consistent across teams. The conversation gets into where AI is paying off, where it still falls short, and why moving too fast on human headcount can cost more than it saves.

Visit https://www.growthstackmedia.com

FIND ME ON SOCIAL

LinkedIn: https://www.linkedin.com/in/jordanguymitchell,

https://www.linkedin.com/company/growthstackmedia

YouTube: https://www.youtube.com/@growthstackmedia

Instagram: https://www.instagram.com/growthstackmedia

TikTok: https://www.tiktok.com/@growthstackmedia

FIND LAUREN ON SOCIAL

LinkedIn: https://www.linkedin.com/in/laurenesposito

SUBSCRIBE TO MEDIA INSIGHTS

YouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3

Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396

Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447a

Amazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insights

iHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837