Hiring a great salesperson isn’t luck—it’s science.

In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers.

Key insights:
✅ The three essential traits of elite salespeople
✅ Why traditional hiring methods fail in sales
✅ How to predict whether a candidate will succeed

If you want to stop guessing and start hiring salespeople who can close, don’t miss this episode.

Growth without purpose leads to burnout and misalignment.

In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact.

Key insights:
✅ Why businesses need a clear purpose to grow sustainably
✅ The connection between leadership, culture, and profit
✅ How the Four-Leaf Growth Model drives long-term success

If you’re looking for a smarter way to grow, this episode will give you the strategy to make it happen.

🎧 Subscribe and set notifications to our YouTube Channel.

Your brand is more than a logo—it’s the feeling people get when they interact with your business.

In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.

Key insights:
✅ Why branding is the foundation of business growth
✅ How to design a brand that stands out
✅ The biggest mistakes businesses make with branding

If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Connect with Jason:

Website: https://phase23.com/

LinkedIn: https://www.linkedin.com/in/jasonsherwood/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

A business is only as strong as its team.

Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team.

Key insights:
✅ Why most teams fail to work together effectively
✅ How to create a culture of trust and accountability
✅ The key to improving communication and team alignment

If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix the gaps and improve results.

Subscribe and set notifications to our YouTube Channel.

Connect with Sean:

LinkedIn: https://www.linkedin.com/in/seanglaze

Facebook https://www.facebook.com/GreatResultsTeambuilding?sk=wall

Instagram https://www.instagram.com/leadyourteam

Twitter @leadyourteam

Book Rapid Teamwork, Winning Teammates, Staying Coachable

Book link https://www.amazon.com/Rapid-Teamwork-Sean-Glaze/dp/0996245812? https://www.amazon.com/dp/0996245839/

https://www.amazon.com/dp/B09DW394KD/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities.

Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots.

Key insights:
✅ How forecasting helps businesses avoid financial pitfalls
✅ The most common cash flow mistakes—and how to fix them
✅ Why strategic CFO planning leads to long-term success

If you want to scale with confidence and financial clarity, don’t miss this episode.

Need CFO services? Let 40 Accounting help!

Connect with Jody:

Website: https://www.summitcpa.net/

LinkedIn: https://www.linkedin.com/in/jodygrunden/

Get a Copy of Jody’s Book ‘Digital Dollars and Cents’: https://www.amazon.com/Digital-Dollars-Cents-Companies-Financial/dp/1973267373

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity.

In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action.

You’ll learn:

• How tariffs affect pricing and demand

• What supply chain and labor issues matter most right now

• Practical steps for staying competitive under pressure

Don’t wait to react. Listen now and lead with clarity.

Let 40 Strategy help you navigate these new challenges. Let’s talk!

Connect with Bill:

Website: www.conerlyconsulting.com

LinkedIn: https://www.linkedin.com/in/businomics/

Instagram: @BillConerly

Book title: The Flexible Stance: Thriving in a Boom/Bust Economy

Book link: https://conerlyconsulting.com/writing/the-flexible-stance/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Revenue growth isn’t about luck—it’s about having the right strategy.

Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth.

Key insights:
✅ Why most businesses struggle with sales conversion
✅ How to build a scalable and repeatable sales system
✅ The key to aligning marketing and sales for faster growth

If your sales pipeline feels unpredictable, this episode will show you how to create a system that works consistently.

Let 40 Strategy help refine your sales process!

Connect with Mark:

Website: https://modernrevenuestrategies.com/

LinkedIn: https://www.linkedin.com/in/remarkablemark/

Book title: "Are Your Leads KILLING Your Business?"

Book Link: https://www.amazon.com/Are-Your-Leads-Killing-Business-ebook/dp/B0C17Y6G31

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Business success isn’t just about working harder—it’s about understanding the trends shaping the future.

In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses.

Key insights:
✅ Why now is the best time to be an entrepreneur
✅ How to leverage intellectual property for business growth
✅ The role of technology in scaling smarter, not harder

If you're looking to future-proof your business and increase its value, this episode is for you.

Need help with your numbers? Book a 15-min intro with Nick at 40 Accounting: https://meetings.hubspot.com/ncuddigan/15-min-intro

Connect with Lewis:

Website: https://birthingofgiants.com/

LinkedIn: https://www.linkedin.com/in/lewisschiff

Facebook: https://www.facebook.com/lewisschiffmentor

Twitter: https://x.com/lewisschiff

Lewis is the author of the best-selling book, Business Brilliant, which focuses on wealth- creating behaviors and attitudes for the new economy (Harper Collins 2013): https://a.co/d/ar8XrxF

His other books are The Armchair Millionaire, The Middle-Class Millionaire and The First Habit.

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2