Leadership alone doesn't drive success—it's only part of the equation.
In this episode of the Measure Success Podcast, Dr. James Chitwood shares how his TRAC framework—Training, Recognition, Accountability, and Communication—creates lasting organizational transformation.

Hear how his military background shaped his leadership philosophy, why capitalism is at risk, and what it takes to build high-performing, people-centered teams.

Listen now and learn how to lead through structure, not just inspiration.

In this episode of the Measure Success Podcast, Carl J. Cox talks with Jenny Sheridan, attorney and founder of JL Sheridan Law, about how changing data privacy laws are shaping the way companies operate.

Jenny shares insights on how businesses can stay compliant with the California Consumer Privacy Act (CCPA) and similar state laws, the real risks of ignoring them, and how privacy can become a competitive advantage when managed strategically.

Listen to learn how to protect your business, reputation, and customers in a data-driven world.
🎧 Stream now at https://40strategy.com/category/measure-success-podcast/

In this week's episode of the Measure Success Podcast, I sit down with Richard Dunbar, CEO of Bottom Up Consulting and author of Bottom Up Breakthrough, to discuss how true innovation often starts from the ground up.

Richard shares how empowering employees at every level builds trust, strengthens transparency, and improves retention. He explains why many leaders fear "bottom-up" leadership—and how shifting from a top-down model can uncover hidden ideas that transform organizations.

From his experience in the Canadian Armed Forces to founding Bottom Up Consulting, Richard's work proves that collaboration and agency aren't just buzzwords—they're measurable drivers of success.

If you lead a team or manage operations, this conversation will reshape how you think about communication and engagement across your organization.

🎧 Listen to the full episode now and start unlocking innovation from within.
#Leadership #BusinessStrategy #Innovation #OrganizationalDevelopment #MeasureSuccessPodcast #EmployeeEngagement #Management #Entrepreneurship

Amanda Patterson, CEO of Rocket Fuel Labs, joins Measure Success Podcast to share how startups and high-growth companies can achieve predictable growth. She explains her Four P's framework—precision, process, positioning, and performance—and why knowing your LTV to CAC ratio matters. We discuss how AI is reshaping marketing, why human connection is still the key differentiator, and how founders can break through growth plateaus.

🎧 Tune in for strategies to hit your numbers with confidence

On this episode of the Measure Success Podcast, Carl J. Cox talks with Marley Majcher, CEO of The Party Goddess and author of But Are You Making Any Money? Marley shares her journey from early mistakes in the restaurant world to building a thriving events business while helping other entrepreneurs avoid the same pitfalls.

You'll learn:

• Why profits matter more than press or followers

• How to price your services with confidence

• Why time is your most valuable resource

• Practical steps to build a profitable, sustainable business

Listen now and discover how to stop chasing vanity metrics and start measuring what matters.

Why do 99% of projects go wrong? Dr. Thomas Zweifel, author of Gorilla in the Cockpit, joins the Measure Success Podcast to explain why the real cause is human—not technical.

We explore:

• The "black box" of hidden conversations that sabotage progress

• Why mindset and accountability are key to successful projects

• How leaders can transform breakdowns into breakthroughs

If you want to uncover the hidden reasons projects fail and learn how to lead with impact, this episode is for you.

Listen now and gain practical insights you can apply today.

Tariffs, AI, and pricing pressures are reshaping manufacturing and small business. On this episode of the Measure Success Podcast, Carl J Cox talks with Paul Menig, CEO of Business Accelerants, about why companies are "tariff-ified" and how leaders can adapt.

Key takeaways include:

• How tariffs impact cost structures and margins
  
  

• Why gross margin dollars matter more than percentages
  
  

• The role of AI in manufacturing and marketing
  
  

• Practical steps to stay competitive in 2026
  
  

Listen now and learn strategies to survive and thrive in the face of rapid change.

On this episode of the Measure Success Podcast, Carl J. Cox welcomes Matthew Stafford, co-founder of Build Grow Scale. Matt shares how he turned a $1,000 investment in analytics into a billion-dollar path in e-commerce.

They dive into the mindset shifts leaders need, how AI transforms data into action, and why profitability matters more than revenue growth. You'll hear how one client scaled from $10,000 to a $60M run rate in just three years.

Tune in for insights you can apply to your business today.

🎧 Listen to the full episode now

https://buildgrowscale.com/book-a-call