Hiring a great salesperson isn’t luck—it’s science.

In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers.

Key insights:
✅ The three essential traits of elite salespeople
✅ Why traditional hiring methods fail in sales
✅ How to predict whether a candidate will succeed

If you want to stop guessing and start hiring salespeople who can close, don’t miss this episode.

Growth without purpose leads to burnout and misalignment.

In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact.

Key insights:
✅ Why businesses need a clear purpose to grow sustainably
✅ The connection between leadership, culture, and profit
✅ How the Four-Leaf Growth Model drives long-term success

If you’re looking for a smarter way to grow, this episode will give you the strategy to make it happen.

🎧 Subscribe and set notifications to our YouTube Channel.

Your brand is more than a logo—it’s the feeling people get when they interact with your business.

In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.

Key insights:
✅ Why branding is the foundation of business growth
✅ How to design a brand that stands out
✅ The biggest mistakes businesses make with branding

If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Connect with Jason:

Website: https://phase23.com/

LinkedIn: https://www.linkedin.com/in/jasonsherwood/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2