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Maximum Octane

Maximum Octane

著者: Kim Hickey
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Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel from Automotive Training Institute (ATI), each episode takes you under the hood of the nation's most successful auto repair shops to uncover the tools, tactics, and mindset shifts fueling next-level results.

This season, Maximum Octane brings raw, real conversations from ATI SuperConference 2025 in Hawaii—featuring shop owners who are transforming their businesses by investing in what matters most: people, process, and purpose. From using Digital Vehicle Inspections (DVIs) to create superfans and elevate trust, to building training-first cultures that unlock loyalty, growth, and long-term success, these are the stories that inspire action. The season explores the shift from technician to technologist, the power of structure and team leadership, and the innovative thinking driving the automotive industry forward in a time of rapid change.

If you're a shop owner looking to scale sustainably, retain top-tier talent, maximize your Average Repair Order (ARO), or future-proof your business against ever-advancing vehicle technology—this podcast delivers the mindset and methods to get you there. You’ll gain field-tested strategies from ATI’s top-performing members, with deep dives into DVIs, workflow efficiency, culture-building, team accountability, talent development, technician training, and actionable steps to grow your shop’s revenue, reputation, and resilience.

Because in today’s market, it’s not just about fixing cars—it’s about building a business people believe in.

Hosted on Acast. See acast.com/privacy for more information.

Kim Hickey
マネジメント マネジメント・リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • Rebuilding from the Inside Out: How Chris Darmody Turned Chaos into Culture at Graham Auto Repair
    2025/10/28

    When leadership breaks down, processes fall apart fast. But rebuilding doesn’t start with systems. It starts with people.


    In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Chris Darmody, General Manager at Graham Auto Repair, to explore what it takes to turn around a struggling organization. When Chris joined the shop, leadership gaps, inconsistent processes, and fading accountability had left the team adrift. Instead of walking away, he leaned into the fire.


    Drawing on 22 years of experience in the automotive industry, Chris shares how he reignited the culture at Graham by focusing on empowerment, accountability, and communication. He explains how creating structure through SOPs, while keeping the shop’s personality intact, rebuilt trust and consistency, and why real empowerment means giving people both the freedom and the authority to lead. Kim and Jason also draw powerful parallels between diagnosing car issues and diagnosing leadership problems, showing how the same mindset of testing, learning, and refining can transform both people and performance.


    Tune in to episode 129 of Maximum Octane if you’ve ever inherited a broken team, felt stuck in the weeds, or wondered how to rebuild trust after disruption. Chris’s story proves that great leadership doesn’t just fix problems; it rebuilds belief.


    Episode Takeaways:

    3:30 How Chris’s “trial by fire” background prepared him to take over at Graham Auto Repair

    5:50 The leadership vacuum Chris walked into and how he stabilized two struggling shops

    7:30 Why passion and purpose matter more than position titles

    8:10 The hidden truth about inventory, diagnostics, and industry perception

    11:20 The first red flags Chris noticed and how he rebuilt integrity into daily operations

    13:20 Why accountability is the ultimate form of empowerment

    14:50 How team-built SOPs create buy-in and drive consistency

    18:00 What rebuilding a culture really looks like and why it takes patience

    21:50 Why every business, no matter how small, needs documented processes

    26:40 How to truly empower leaders by giving them real authority

    27:20 Trust, audit, and verify: how to stop micromanaging and start leading

    32:50 How developing backups for every role sets the stage for expansion


    Connect with Chris Darmody:

    • LinkedIn
    • Graham Auto Repair


    Let's connect:

    • Website
    • LinkedIn
    • Facebook
    • Email: info@maximumoctane.com

    Hosted on Acast. See acast.com/privacy for more information.

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    36 分
  • Analysis Paralysis Is Costing You Customers! Doug Robison on Taking Action in Your Marketing
    2025/10/14

    Many shop owners know they need marketing, but too often they get stuck thinking about it instead of doing it. Between SEO, social media, websites, and ads, it’s easy to fall into analysis paralysis; spending so much time comparing options that no real progress happens.


    In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Doug Robison, Director of Sales and Partnerships at Optimize Digital Marketing, to cut through the noise and get practical about marketing. Doug explains that while planning and strategy matter, none of it means anything without action. Waiting for the perfect moment or perfect plan only delays results.


    He shares how shop owners can confidently choose a marketing partner, what to look for in a digital strategy that actually fits your business, and why consistency matters more than perfection. You’ll also hear how algorithms, websites, and social platforms work together to drive traffic, and why real marketing success comes from collaboration, not delegation.


    Tune in to episode 128 of Maximum Octane if you’ve been overthinking your next move or waiting for everything to line up just right. Marketing doesn’t have to be confusing. It just has to be done with clarity, consistency, and the right support behind it.


    Episode Takeaways:

    3:20 Why analysis paralysis keeps shop owners from moving forward

    4:00 Why no one should try to handle SEO and social media alone

    5:40 What algorithms really do and why your content must play by their rules

    9:20 Why you should start marketing on day one of opening your shop

    10:50 How hiring experts is often cheaper and smarter than doing it in-house

    14:40 The pet peeve that reveals which marketing companies to avoid

    15:20 Why marketing has to be a partnership, not a “do it for me” service

    18:40 Why you still need a website and how it ties all your marketing together

    22:50 Why marketing needs constant tuning, just like an oil change schedule

    27:50 What shop owners actually own (and don’t) when it comes to their websites

    29:20 Why a stale website loses ranking faster than you think


    Connect with Doug Robison:

    • LinkedIn
    • Optimize Digital Marketing


    Let's connect:

    • Website
    • LinkedIn
    • Facebook
    • Email: info@maximumoctane.com

    Hosted on Acast. See acast.com/privacy for more information.

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    37 分
  • Fixing the Unseen: The Tools Every Shop Owner Needs for Mental Health and Team Support, with Lee Anderson
    2025/09/30

    Trigger Warning: This episode contains open and personal discussion about suicide, grief, and mental health.


    In the automotive industry, we never hesitate to buy the latest equipment or the right tool for the job. But when it comes to our own mental health, too many of us resist using the tools available to help us heal. Therapy, medication, or calling someone for a chat aren’t weaknesses. They are tools, just like the ones we use every day in the shop.


    In this powerful and deeply personal episode of Maximum Octane, Kim Hickey and Jason Patel welcome back Lee Anderson of Integrity Auto Care. Lee opens up about going through some of life’s heaviest challenges early on, how those experiences shaped him, and why he is passionate about breaking the stigma around mental health.


    Lee speaks candidly about grief, depression, and what not to say to someone who is grieving. He also explains why open-door leadership, empathy, and genuine connection matter just as much in a shop as they do in life. Alongside sobering statistics showing suicide rates among automotive technicians more than double the national average, Lee reminds us it’s okay to cry, okay to ask for help, and okay to use the tools available to care for ourselves.


    Tune in to episode 126 of Maximum Octane if you’ve ever struggled silently, or if you want to support your team better when they’re carrying invisible burdens. Lee’s honesty and resilience will challenge you to view mental health not just as a personal issue, but as a leadership responsibility.


    Episode Takeaways

    03:30 Why suicide rates spike around the holidays and what seasonal depression means for mental health

    05:20 Lee’s personal story of early struggles and how they shaped his outlook on life and business

    09:20 The questions you should never ask someone grieving a suicide

    12:00 Why men need to hear it’s okay to cry and show emotion

    14:00 How talking about loved ones keeps their memory alive

    17:10 Why it’s vital to talk to someone before mental health spirals

    19:30 The staggering suicide rate among auto technicians and why the industry needs to pay attention

    21:20 Why stigma and pride keep too many from getting help

    25:20 How Lee leads his shops with an open-door policy for employees

    29:10 Why empathy, listening, and growth conversations build stronger teams

    31:50 Life is beautiful, depression is real, and no one should face it alone


    Connect with Lee Anderson:

    • LinkedIn
    • Integrity Auto Care


    Let's connect:

    • Website
    • LinkedIn
    • Facebook
    • Email: info@maximumoctane.com

    Hosted on Acast. See acast.com/privacy for more information.

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    27 分
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