In this episode of The Growth Lab podcast, I discuss the importance of prospecting with Kristy Davies-Sumpter.

We emphasise the need for a blend of traditional and digital prospecting methods, including the significance of understanding your target audience and effectively utilizing platforms like LinkedIn.

We also discussed using technology in prospecting, such as direct messaging, voice notes, and video messages, to stand out in a crowded inbox.

Kristy stresses the importance of resilience in sales and the need to maintain a positive mindset in the face of constant rejection.

Key Takeaways

* Understanding your Ideal Client Profile is crucial. Building a contact list takes time and persistence.

* LinkedIn is a powerful tool for prospecting.Voice notes and videos can enhance outreach efforts.

* Confidence is essential in sales communication.

* Rejection is part of the process; don't take it personally.

* Set clear targets for your prospecting efforts.

Chapters

00:00 Intro

00:44 Multithreading

01:19 LinkedIn prospecting tactics

02:29 What not to say on cold calls

03:19 LinkedIn engagement tactics

04:19 Sending LinkedIn voice notes

06:16 Building resilience in sales

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My website: https://www.iammattharris.co.uk/