In this episode of BizBlend Podcast, host Sana sits down with Karina Baldwin, a powerhouse mental performance coach with a master’s in performance psychology. From coaching elite athletes and US Army soldiers to mentoring female founders, Karina shares how high achievers can overcome mental blocks, fear of success, and burnout. This conversation dives into actionable strategies for finding motivation when it feels out of reach, reframing success pressure, and building a business without battling your brain. Whether you're scaling a startup or juggling business and family, Karina offers tools to help you perform at your best.

About the Guest: Karina Baldwin is a mental performance coach and founder of True Adventure Collective. With a background in training Division I athletes and US Army soldiers, she now empowers female founders to lead their businesses with clarity and resilience. Her work bridges psychology, leadership, and entrepreneurship to help clients master the mental game of business.

Key Takeaways:

• Why success can trigger fear—and how to break free from it

• The mental shift from reacting to creating your reality

• How to balance self-soothing vs. self-care for burnout recovery

• Why business owners need the same mental training as elite performers

• How women founders can prioritize without guilt and reclaim their time

Connect with Karina Baldwin: Instagram: https://www.instagram.com/trueadventureco/ Website: https://trueadventurecollective.com/ Podcast: True Adventure Podcast (available on all major platforms)

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