How seriously have you considered using public relations to market yourself? Do you use it at all? Did you know TV and radio producers and newspaper and magazine editors are looking for stories all the time? They’re looking for new angles and for talented people to explain and educate their audiences in an engaging way.

It’s not as difficult as you might think. PR specialist Candice Gersun sees PR as an essential component of the marketing mix, working alongside social media, digital marketing, and traditional advertising. She emphasises the importance of newsworthy content and building relationships with the media.

Reconnect PR
https://reconnectpr.com.au/

Chris Ashmore Media
https://chrisashmore.media/

See omnystudio.com/listener for privacy information.

Japan is the toughest market in the world to recruit in. The fees are an eye-watering 30-35%. That is, a recruiter receives 30-35% of a candidate’s annual salary if they’ve successfully recruited the candidate to another company. That might sound lucrative – and it is! – but the lack of talent and mobility in the Japan market means that a recruiter may not make a placement for months.

Nick Mina is a good mate of mine and former colleague when I was recruiting in Tokyo many years ago. These days, Nick has his own company, Aristos & Mina, specialising in the Asset Management sector. Because he’s his own boss, he calls the shots. He’s been in the market long enough now that he’s built himself a solid reputation. He focuses on retained search, which gives him exclusivity and where clients pay him up-front; and not contingency, where he would be competing with other firms and may not even get paid at all.

How does he market himself in Japan? Well, personal connections and that ability to pick up the phone and talk to hiring managers are the bread-and-butter of the recruitment business.

Aristos & Mina
https://aristosandmina.com/

Chris Ashmore Media
https://chrisashmore.media/

See omnystudio.com/listener for privacy information.

Almost everyone you know – and most likely your clients – have a profile on LinkedIn. Without doubt, LinkedIn is one of the most important reach tools for B2B, business experts, thought leaders and consultants. Are you getting the most out of the platform?

Karen Tisdell is a LinkedIn expert and she gives me her valuable insights on how to use it effectively. And that means providing real value and build relationships on the platform rather than simply promoting yourself.

She provides practical tips on generating leads, crafting engaging posts, and using voice notes and videos for outreach. Karen also discusses the benefits of Sales Navigator and offers advice on time management for LinkedIn activities.

Karen’s LinkedIn profile
https://www.linkedin.com/in/karentisdell/

Karen’s website
https://karentisdell.com/

Chris Ashmore Media
https://chrisashmore.media/

See omnystudio.com/listener for privacy information.