『Marketing for SMEs』のカバーアート

Marketing for SMEs

Marketing for SMEs

著者: Jeremy Yang
無料で聴く

Marketing for SMEs is a podcast for founders and marketing managers running businesses in the $300k to $2m range, trying to make sense of what is actually working in marketing and AI right now, and what is just noise.

Hosted by Jeremy Yang, founder of Digital Goliath, the show brings in specialists who work directly with this segment, across ads, analytics, creative, and AI implementation.

Each episode focuses on how they are helping these businesses, what their offers look like in practice, what they are seeing work or fail in real accounts, and the questions founders tend to ask once they are in it. The aim is to surface real operating context so listeners can judge what is relevant to them, not be told what to do.

Conversations stay grounded, specific, and current, with enough detail for experienced operators to take something from it, or ignore it if it does not fit.

2026 Jeremy Yang
経済学
エピソード
  • Keith Lauver on Escaping AI-Generated Mediocrity
    2026/09/02

    AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable.

    Jeremy Yang speaks with Keith Lauver, Founder and CEO of Ellavator AI, about what Keith calls the “Ministry of Mediocrity”: the pull towards safe, average marketing created by general AI tools.

    Keith explains why businesses risk losing their voice and point of distinction when they use AI purely to produce more content. They discuss how Ella was created to keep a business’s positioning, customer knowledge and marketing thinking connected to the work it produces.

    They also discuss:

    • Why below-average work may be the first thing displaced by AI
    • How businesses can use AI without sounding like everyone else
    • Keeping your own point of view while building a content system
    • How MCP could connect marketing tools, advertising data and analytics
    • Why small businesses are not behind on AI, despite how tools are pitched to them
    • The risk of building an entire workflow around one AI platform

    This episode is for SME owners, marketers and agencies that want help from AI without handing over the thinking, voice and knowledge that make their business different.

    Learn more about Keith Lauver
    Ellavator AI ➡️ https://www.ellavator.ai/
    Keith Lauver on LinkedIn ➡️ https://www.linkedin.com/in/keithdlauver/

    Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

    Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

    Connect with Digital Goliath
    Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
    Website ➡️ https://digitalgoliath.com.au/

    Learn more about Digital Goliath
    About Us ➡️ https://digitalgoliath.com.au/about-page/
    Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

    Looking for more practical ideas to help you run and grow your business?

    Explore Digital Goliath’s latest articles and how-to guides for SME owners.

    Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
    How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

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    31 分
  • Solveig Petch on What Founders Misunderstand About Branding
    2026/08/28

    Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement.

    Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design.

    Solveig explains why branding goes far beyond choosing a logo, colour palette or font. The real work involves understanding where the business is going, what it wants to be known for and how that thinking should influence every customer touchpoint.

    They also discuss:

    • How to recognise when your business has outgrown its existing brand
    • Why founders cannot completely outsource the thinking behind their brand
    • Which businesses benefit most from professional branding work
    • How smaller businesses can build a useful foundation before hiring a specialist
    • What business legacy can look like without building a huge company
    • Why experienced creatives still matter in an era of AI-generated design

    This episode is for SME owners whose business has grown but whose website, messaging or visual identity no longer feels representative of where the company is today.

    Learn more about Solveig Petch
    Website ➡️ https://petchy.co/
    LinkedIn ➡️ https://www.linkedin.com/in/petchy/
    Instagram ➡️ https://www.instagram.com/petchy.co/

    Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/
    Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

    Connect with Digital Goliath
    Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
    Website ➡️ https://digitalgoliath.com.au/

    Learn more about Digital Goliath
    About Us ➡️ https://digitalgoliath.com.au/about-page/
    Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

    Looking for more practical ideas to help you run and grow your business?

    Explore Digital Goliath’s latest articles and how-to guides for SME owners.

    Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
    How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

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    35 分
  • Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round
    2026/08/25

    Being busy can hide a future sales problem.

    Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need to start again from zero.

    Jeremy Yang speaks with Dan Charles, founder of Codarity, a growth partner built specifically for B2B event service businesses.

    Before moving into marketing, Dan spent nearly a decade in the events industry and scaled productions from small local gatherings to shows with more than 3,000 attendees. He later worked inside a large agency before founding Codarity and eventually narrowing its focus to the events industry.

    Dan explains why relying on referrals creates unpredictable revenue, how long buying cycles affect event businesses and why running more ads will not necessarily fix a growth plateau.

    They also discuss:

    • Why serving every type of client made Codarity harder to scale
    • The four pillars of Dan’s Evergreen Event Profit System
    • How automation keeps the pipeline moving during busy seasons
    • Why highly specific LinkedIn content can generate leads with only 150 impressions
    • Losing around 60% of Codarity’s clients during COVID
    • The hidden opportunities businesses miss when they depend on word of mouth
    • Why short marketing trials lead to repeated restarts

    This episode is useful for event businesses, agency owners and other service companies that experience uneven demand or rely heavily on referrals.

    Learn more about Dan Charles
    LinkedIn ➡️ https://uk.linkedin.com/in/dancharles
    Codarity ➡️ https://codarity.com/

    Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

    Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

    Connect with Digital Goliath
    Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
    Website ➡️ https://digitalgoliath.com.au/

    Learn more about Digital Goliath
    About Us ➡️ https://digitalgoliath.com.au/about-page/
    Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

    Looking for more practical ideas to help you run and grow your business?

    Explore Digital Goliath’s latest articles and how-to guides for SME owners.

    Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
    How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

    続きを読む 一部表示
    31 分
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