Should you focus on quality or quantity when it comes to social media content?

It's the age-old question that has entrepreneurs stuck in analysis paralysis.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common social media dilemmas and break down why the answer isn't as simple as picking one side.

We cover:

➡️ Why quality wins 9 times out of 10 (and the psychology behind this approach)

➡️ The one scenario where quantity becomes more important than quality

➡️ The hybrid approach: How different post types serve different purposes

➡️ Three types of posts every business owner needs (authority, growth, and human posts)

➡️ Why posting once a month won't cut it, even with a quality-first approach

➡️ The three critical questions to determine your right social media strategy

➡️ Why focusing only on social media is a big mistake for most business owners

Remember: Social media is just one slice of your marketing pie. If you're not driving revenue through other channels, you're missing out on bigger opportunities.

Have a marketing question?

Leave me a voicemail here: https://www.speakpipe.com/MarketingUnfiltered

This lil quickie is all about what to expect this summer while I'm on maternity "leave."

Short, sweet and clear.

And FYI, if you want some of that baby content:

➡️ Follow and listen to 'Relatable with the Roses' (our brand new podcast!)

➡️ Follow @bradandsophia on Instagram

The order of priorities for your next launch (starting 3 months out)

In today's episode, we answered a question from a listener about launching.

We cover:

1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.

2. We'll also talk about how your social media content shifts.

This is definitely one to bookmark and keep coming back to!

Resources:

Join Marketing Mail here: https://www.gotocoach.club/marketingmail
Join the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC

Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?

That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business.

We cover:

➡️ Why the biggest myth about book writing (that it takes years) is keeping you stuck The three essential questions every business book must answer before you start writing

➡️ Speed writing techniques that help you create content in hours instead of months

➡️ How to structure your book as a client conversion tool, not just a credibility piece

➡️ The difference between writing a book and leveraging a book (and why most authors miss this)

➡️ Why giving your book away for free can be your most profitable strategy

➡️ How to hit bestseller status on multiple lists (yes, it's more achievable than you think)

If you've been sitting on a book idea because it feels too overwhelming or time-consuming, this episode gives you the roadmap to make it happen without sacrificing your business or sanity.

Resources mentioned on the episode:

➡️ Ashley's free 3-Step Framework for structuring your book content: https://coaching.writingcoachla.com/4p-free-page

➡️ Instagram: @ashleymwrites

Connect with Ashley:

• Website: https://www.writingcoachla.com
• Instagram: @ashleymwrites

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.

We cover:

➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink)

➡️ How to be authentic about your absence without oversharing personal details

➡️ The power of owning your broken promise instead of pretending nothing happened

➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships

➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email

➡️ How to reset expectations and get your remaining subscribers more engaged than before

Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.

That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).

We cover:

➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week

➡️ The specific systems she has in place to maximize efficiency without sacrificing quality

➡️ What role her VA plays in her streamlined content creation process

➡️ How (and if) AI supports her content strategy

➡️ Strategic decisions about where to focus your content efforts for maximum impact The difference between long-form and short-form content and which to prioritize first

➡️ Smart content repurposing strategies that multiply your efforts

If you're tired of content creation taking over your business and leaving little time for client work and sales, this episode delivers the blueprint for a more efficient approach.

Resources mentioned in this episode:

Connect with Megan on Instagram: www.instagram.com/megankachigan

Listen to the Values-First Marketing Podcast www.megankachigan.com/podcast

Grab Megan’s Free Audit: www.megankachigan.com/free-audit

In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.

What You'll Learn:

How to create an AI brand book that maintains your voice (even when you're not writing)

Why exploring AI tools beyond ChatGPT matters for your business

How to use AI for deep content analysis and performance improvement

Building accessible customer service systems using AI chatbots

Key Tools & Resources Mentioned:

Gemma Bonham Carter's Brand Guide: https://gemmabonhamcarter.com/brand

Claude AI: http://claude.ai/

O.Joy by Frank Kern: https://ojoy.ai/

Zapier Pro Account (for chatbot creation): https://zapier.com/

Previous episode with Kristin Lawton: https://podcasts.apple.com/om/podcast/ep-162-how-to-train-ai-to-create-content-that-actually/id1644601845?i=1000683938825

Connect with Sophia:

Instagram: @sophiaparra

Website: gotocoach.club

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.

That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.

We cover:

Why trusting your business ideas sooner could be the "ticket to ease" in your marketing

How simple "monthly marketing moments" can consistently grow your email list without complex funnels

Practical ways to build trust during today's "trust recession" through genuine connection

Kim's 5-step process to unearth and leverage your authentic brand voice

Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)

How creating a brand voice guide can save you countless hours and help delegate content creation

If you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.

Resources mentioned on the episode:

Kim's free Brand Voice workbook and audio mini-series:

kimkiel.com/voiceworkbook

Hemingway app for analyzing your writing style

Verbatim Voice Tool for copy analysis

Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast

The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email

What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails

Connect with Kim:

Instagram: @kimkiel

LinkedIn: Kim Kiel