Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely.

This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy.

If your sales page feels like a block of text that no one's reading or worse, you're getting traffic but no conversions, this episode is for you.

Here’s What We Cover:

1. Why the sales page should come before your launch emails (and how it makes messaging 10x easier)

2. The 4 core sections every high-converting sales page needs

3. The missing section most sales pages skip that quietly tanks conversions

4. How to make your messaging hyper-specific instead of vague so it actually resonates

5. 3 signs your sales page needs a refresh (even if it used to convert)

…and the list doesn’t stop there!

Resources:

• Free Sales Page Guide: https://ashchow.com/salespageguide - Get the exact process and framework Ash uses to write sales pages for herself and her clients!
• Connect with Ash Chow:

Website: https://ashchow.com/

Instagram: @itsashchow

Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists:

Your welcome sequence.

Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome sequence is actually supposed to do — and how to make yours feel human, memorable, and wildly effective (without living in a copy cave for the rest of your life).

In This Episode, We Cover...

• Why a welcome sequence can do more than “deliver the freebie” — and what it should be doing instead
• The two questions every subscriber is subconsciously asking when they join your list
• Marisa’s #1 welcome-sequence metric (hint: it’s not opens or clicks)
• How to write a first email that gets replies fast (and helps deliverability too)
• The “word closet” + personality seeding approach that makes your emails sound unmistakably like you
• A simple 4-email structure you can steal (and when to stop adding more)
• How often to send welcome sequence emails (and why “spacing them out too much” kills momentum)
• Whether people should receive your regular newsletter while they’re in a welcome sequence (and why Marisa says no)
• The fastest way to update your welcome sequence without rewriting a brand new one for every lead magnet
• What to do if you swear you have “no personality” or “no interesting stories” to share (spoiler: Marisa would bet her student loans you do)

SPONSOR:

This episode is brought to you by Mindi Huebner's SUBCONSCIOUS CEO Identity Quiz:

https://pages.mindihuebner.com/take-the-ceo-reset-quiz

RESOURCES FROM OUR GUEST:

Marisa Corcoran’s Free Copy Camp (March 3–5)
A free 3-day experience happening March 3rd to March 5th where Marisa teaches you how to stand out with your words in the age of AI — and there’s no selling inside Copy Camp.

→ https://marisacorcoran.com/copy-camp/?affiliate=sophiaparra

Leave Them Wanting More (Masterclass)
Marisa’s masterclass (coming up soon!) where she’ll recap key concepts and go deeper on how to craft copy that leaves people obsessed in the best way.

→ https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/665926297c163/

Copy Confidence Society (Doors Opening Soon)
Marisa’s signature program where you write copy that sounds like you, sells without being cringe, and turns your marketing into an actual asset.

→ https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/6659261d7c162/

In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage.

We Cover:

1. The psychological difference between guesting and hosting, and why building the room shifts perception fast
2. Why audience size isn’t the real authority play and what is
3. The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excuses is that you don't have any)
4. How to think strategically about flops, promotion, and collaboration expectations so you don't let any fears hold you back
5. The 3 filters to decide what you should host so it doesn't end up being a waste of time

If you’re ready to be a bigger deal, this episode (and perspective shift) is a must.

RESOURCES + SPONSORS:

This episode is brought to you by Mindi Huebner's CEO Identity Quiz.

mindihuebner.com/ceoquiz

Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you.

The truth? You might be operating within the wrong identity.

Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out.

Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz