There's a lot of noise out there right now about AI search "killing" SEO.

In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO.

We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT.

Here’s what we cover:

1. The real numbers on AI search and why SEO isn’t dead
2. The SEO basics that still matter
3. What AI really does to your SEO and visibility
4. Why your online visibility and reputation matter more than ever
5. How to audit where you currently rank in searches

Plus so much more

Resources and Sponsorships:

Connect with Laura:

Instagram: https://www.instagram.com/heylaurajawad

Website: https://www.laurajawadmarketing.com/

SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfiltered

How to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/

This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213.

We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle.

The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it.

In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps.

Here's what I discussed:

1. Why more visibility won't fix unclear messaging

2. The difference between getting attention and holding attention

3. Visibility for the sake of being seen vs. visibility that builds authority

4. What happens after someone finds you?

5. The infrastructure piece most people skip

And so much more…

Resources & Sponsorship:

She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing

This episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator.

https://ownyourmoney.isrefer.com/go/calculator/Sophia/

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you.

I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built.

Here's What We Cover:

1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it)

2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making

3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year

4. How to build offers that actually pay you well (without chaining you to your laptop)

Plus so much more…

Resources:

Connect With Belinda:

IG: @belindarosenblum

Website: ownyourmoney.com

→ Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/

In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground.

→ Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

→ Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013