In this forth episode of Marketing Tomorrow, host Nelly Meunier welcomes Clément Schneider, co-founder of Aimwork and founder of Schneider AI, to explore why traditional SEO is becoming obsolete — and how marketers must adapt to the rise of AIO (AI Optimization).

👉 What you’ll learn in just 15 minutes:

• Why SEO as we know it is disappearing

• How AI will decide which brands appear (and which vanish)

• The 3 new filters AI uses: credibility, quality, and structure

• Why your brand’s trust and expertise matter more than backlinks

• How to build your own knowledge graph to stay visible

• And what AIO means for ads, Google, and the future of marketing

✨ Best quote:

“Don’t look at the past — try to understand what’s happening now and the future, because it will come very, very fast.”

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#MarketingTomorrow #AI #SEO #AIO #MarketingStrategy #Podcast

In this third episode of Marketing Tomorrow, host Nelly Meunier welcomes Antoine Dumas-Martin, co-founder of Kiplink, to uncover why so many AI projects — especially in marketing — fail, and how a lack of education is the real reason behind it.

👉 What you’ll learn in just 15 minutes:

• Why 95% of AI projects fail (and how to avoid that)

• The #1 mistake marketers make with generative AI

• What makes AI non-deterministic — and why it matters

• How to turn hallucinations into reliable tools

• Why education is your most powerful marketing asset

• How to build trust in the AI era — with tech and humans

✨ Best quote:

“AI doesn’t have common sense. But you do. Use it.”

🎙 Marketing Tomorrow brings you short, powerful conversations with top marketers and innovators — one big tip at a time.

In this second episode of Marketing Tomorrow, host Nelly Meunier welcomes Marc Fey, Outsource CMO at MKF Strategic Marketing and StoryBrand Certified Guide, to explore why the most successful brands don’t sell products — they tell stories.

👉 What you’ll learn in just 15 minutes:

• Why features don’t inspire customers — but stories do

• How to position your client as the hero (not you)

• The 3 steps to building trust as a “trusted guide”

• How to connect B2B audiences the same way as B2C

• Why $1,000 is best spent on creating experiences, not ads

• The #1 mistake brands make when defining their “why”

✨ Best quote:

“Tools empower us to be human, not the other way around.”

🎙 Marketing Tomorrow brings you short, powerful conversations with top marketers and innovators — one big tip at a time.