Why 95% of AI Projects Fail | Antoine Dumas-Martin – Marketing Tomorrow Ep.3
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Why 95% of AI Projects Fail | Antoine Dumas-Martin – Marketing Tomorrow Ep.3
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In this third episode of Marketing Tomorrow, host Nelly Meunier welcomes Antoine Dumas-Martin, co-founder of Kiplink, to uncover why so many AI projects — especially in marketing — fail, and how a lack of education is the real reason behind it.
👉 What you’ll learn in just 15 minutes:
Why 95% of AI projects fail (and how to avoid that)
The #1 mistake marketers make with generative AI
What makes AI non-deterministic — and why it matters
How to turn hallucinations into reliable tools
Why education is your most powerful marketing asset
How to build trust in the AI era — with tech and humans
✨ Best quote:
“AI doesn’t have common sense. But you do. Use it.”
🎙 Marketing Tomorrow brings you short, powerful conversations with top marketers and innovators — one big tip at a time.