If your therapy website is packed with impressive-sounding phrases like “evidence-based modalities” or “navigating relational stressors,” this episode is for you. I’m diving into one of the most common missteps I see therapists make: trying to sound smart at the expense of real connection.

You’re not alone if writing for your website feels way harder than it should. You’ve spent years immersed in academia and clinical spaces that value expertise and precision—but that same tone often creates distance with potential clients. Today, we’ll talk about what your copy should sound like instead, and I’ll walk you through practical rewrites to help your site feel more like you.

Whether you're struggling to fill your caseload or just want your online presence to feel more authentic, this episode will help you make a meaningful shift that resonates with the right-fit clients.

Here’s what you’ll learn in this episode:

1️⃣ The surprising reason “professional” copy often misses the mark—and what to focus on instead

2️⃣ A simple test to instantly tell if your copy connects or confuses

3️⃣ Real-world before-and-after website copy examples you can learn from and adapt

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Done-for-you services: walkerstrategyco.com/services
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

In this conversation, I break down one of the most common (and costly) mistakes therapists make in their marketing: speaking from Point Z—the place of transformation—rather than meeting clients where they are at Point A. I walk you through how this disconnect shows up, why it happens (hint: it's not your fault), and how to realign your messaging so it resonates with the clients you actually want to attract.

You’ll walk away with a clear reframe and a practical next step to make sure your marketing is not just accurate, but truly effective.

Here’s what you’ll learn in this episode:

1️⃣ Why your clients aren’t recognizing themselves in your marketing—and how to fix that disconnect

2️⃣ The surprising way clinical accuracy can backfire in your copy

3️⃣ A simple exercise to re-anchor your messaging in what your clients already know and feel

Resources & Links Mentioned:

• Magnetic Niche Method: walkerstrategyco.com/mnm
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Welcome to the very first episode of Marketing Therapy! If you’ve been following all the "tried and true" advice—like just being patient, relying on referrals, or doing all the things online—and still aren’t seeing consistent, right-fit clients… this one’s for you. The truth is, the private practice landscape has changed, and so must your marketing.

In this episode, I’m pulling back the curtain on five outdated marketing rules that just don’t hold up anymore. We’ll look at what’s different now, why it’s not your fault, and what actually does work to attract the clients who are already looking for someone like you. Let this be your first step in unlearning the old rules—and embracing a more modern, aligned way to grow your practice.

Here’s what you’ll learn in this episode:

1️⃣ Why “just be patient” isn’t a strategy—and what to do instead if you want consistent client inquiries.

2️⃣ The real reason your website might be costing you clients (and what comparison-shopping means for your online presence).

3️⃣ How to market your practice without burning out or being everywhere online—by getting clear and strategic instead.

Resources & Links Mentioned:

• Magnetic Niche Method: walkerstrategyco.com/mnm
• Confident Copy: walkerstrategyco.com/cc
• Squarespace Templates: walkerstrategyco.com/templates
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.