If marketing your practice feels like throwing spaghetti at the wall—and you’re not sure what’s actually working—you’re not alone. In this episode, I walk you through how to stop relying on vague feelings (like “it’s been quiet lately”) and start making confident, evidence-based decisions about your private practice.

We’re talking about measuring success in a way that feels both grounded and empowering—no mega spreadsheets required. You’ll learn how to track what really matters, celebrate small but meaningful wins, and set process-driven goals that create actual momentum—not just pressure to perform. Whether your caseload is full or you’re building from the ground up, this episode will help you step into your role as the CEO of your practice.

Here’s what you’ll learn in this episode:

1️⃣ Why therapists often track the wrong things—or nothing at all—and how that creates burnout, self-doubt, and marketing confusion

2️⃣ The essential metrics that actually tell you whether your marketing is working (hint: it’s not just about getting more clients!)

3️⃣ How to set process-based goals that build real momentum—without tying your worth to outcomes you can’t control

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Confident Copy: walkerstrategyco.com/cc
• PsychToday Success Pack: walkerstrategyco.com/ptsp

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been feeling stuck, spinning your wheels, or disconnected from the heart of your marketing, this episode is an invitation to pause. In a break from the usual training or step-by-step strategy, today I’m guiding you through a powerful visualization to help you reconnect with the real person behind your Psychology Today profile, your website, and every post you create.

So often, therapists focus on checklists, templates, and what they “should” say. But the most effective, aligned marketing begins with presence—with truly seeing and feeling connected to the person you are here to help. This visualization helps you sit with a past client who lit you up, the one who reminded you why you do this work.

You don’t need to overthink your marketing. You just need to remember that client and speak directly to them. This is a tool you can return to anytime you’re feeling unclear or disconnected in your marketing. It will help you write from a place of real connection, not performance.

Here’s what you’ll learn in this episode:

1️⃣ How to ground your marketing in real, meaningful client connections—not formulas or checklists.

2️⃣ A simple visualization you can revisit to tap into clarity and confidence when writing your copy.

3️⃣ The reframe that marketing isn’t separate from your clinical work—it’s an extension of it.

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com.

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you're raising your fees—or thinking about it—there's one piece that often gets overlooked: your brand. Because if you want to charge more, your brand needs to reflect the caliber of the work you do.

In this final episode of our Slaying the Summer Slump series, we're rethinking branding from the ground up—not as a design task or a “someday” project, but as a core part of how clients experience your practice. You'll learn what branding really means for therapists, how to bring clarity to the vibe you're putting out there, and how even subtle choices (like your tone or visual consistency) can make or break a potential client’s trust.

Whether your brand is DIY, outdated, or just due for a refresh, this conversation will help you finally align how you show up with the value of the work you provide.

Here’s what you’ll learn in this episode:

1️⃣ Why branding is really about trust and emotional connection—not just color palettes or fonts

2️⃣ The subtle but essential distinction between your personal brand and your practice brand

3️⃣ Four common branding mistakes therapists make (and how to avoid them) so your marketing actually connects and converts

Resources & Links Mentioned:

• DIY Brand Kit: walkerstrategyco.com/dbk
• The Walker Strategy Co website: walkerstrategyco.com

Past Episodes to Check Out:

• Episode 9: This Summer Audit Will Change Your Fall (Summer Slump #1)
• Episode 10: Why Your Marketing Feels "Off"—And How to Fix It (Summer Slump #2)
• Episode 11: Networking Isn’t Gross—You’re Just Doing It Wrong (Summer Slump #3)

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self‑doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right‑fit, full‑fee clients and grow a practice you feel proud of.