As 2025 winds down, it’s natural to reflect on how your practice is doing—and where you want it to go in the year ahead. If you've found yourself tweaking your brand colors (again), posting to Instagram without real direction, or wondering if a new website design will finally bring in clients, this episode is for you.

I’m introducing a powerful new metaphor: your private practice is a vehicle, and your marketing is the engine. The brand colors and website design? That’s just the paint job. What really drives client inquiries, consults, and bookings is your client conversion engine. I’ll walk you through what that engine includes, how to know which part might be stalling your progress, and the kind of long-term maintenance that creates a predictable, sustainable flow of right-fit clients.

This isn't about doing more—it's about doing the right things in the right order. Let’s get under the hood and make sure your engine is ready for 2026.

Here’s what you’ll learn in this episode:

1️⃣ Why so many therapists stay stuck chasing “paint job” tasks—and what really needs your attention instead

2️⃣ The three essential components of a strong client conversion engine

3️⃣ What consistent, aligned visibility looks like in 2026—and how to fuel your marketing without burnout or busywork

Resources & Links Mentioned:

• Episode 41 show notes: The Clues You’re Missing: How Successful Therapists Really Get Clients — walkerstrategyco.com/show-notes/41
• Join the Confident Copy waitlist for early access and bonuses: walkerstrategyco.com/waitlist
• The Walker Strategy Co website: walkerstrategyco.com

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Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Feeling stuck with your marketing strategy? You’re not alone—and chances are, it’s not about your website design, your SEO, or how often you post on Instagram. It’s your copy. In this episode, I’m making the case that your words aren’t just one part of your marketing—they are the foundation that everything else is built on.

If you’ve ever found yourself spinning your wheels, unsure what to say in your Psychology Today profile, or overwhelmed by networking, this conversation will show you why stepping back to clarify your copy might be the most powerful move you can make. I’ll walk you through what copy really is (hint: it’s not just writing), why it already lives inside you, and how it influences every other marketing strategy you might be considering.

Here’s what you’ll learn in this episode:

1️⃣ Why “good copy” isn’t about fancy writing—it’s about insight into yourself, your clients, and your work

2️⃣ How unclear copy can sabotage even the most beautiful website or well-optimized SEO strategy

3️⃣ The four foundational questions every therapist should be able to answer before choosing a single marketing tactic

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Done-for-you services: walkerstrategyco.com/services
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach,

It’s tempting to believe that marketing success requires fancy strategies or following trends—but your next right move is likely hiding in plain sight. In this episode, I walk you through one of the simplest yet most powerful tools you have for better, more effective marketing: your own data.

If you’ve ever had a client reach out, you already have valuable insights you can use to make marketing decisions with more clarity and less guesswork. I’m sharing how to collect that data, what to do with it, and how to use it to focus your energy where it really counts. Whether you’re drowning in “shoulds” or just not sure where to go next, this episode will help you find focus—and stop wasting time on things that aren’t working.

Here’s what you’ll learn in this episode:

1️⃣ The one question you should ask every new client—and how their answer reveals your highest-ROI marketing channels

2️⃣ How to track your weekly inquiries in under 5 minutes to uncover rich trends about what’s actually working

3️⃣ What last year’s survey showed about the most effective (and least effective) strategies therapists are using today

Resources & Links Mentioned:

• Take the 2025 State of the Industry Survey: walkerstrategyco.com/survey
• Confident Copy: walkerstrategyco.com/cc
• PsychToday Success Pack: walkerstrategyco.com/ptsp
• The Walker Strategy Co website: walkerstrategyco.com
• Episode on rethinking networking: walkerstrategyco.com/show-notes/11

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.