As 2025 winds down, it’s natural to reflect on how your practice is doing—and where you want it to go in the year ahead. If you've found yourself tweaking your brand colors (again), posting to Instagram without real direction, or wondering if a new website design will finally bring in clients, this episode is for you.

I’m introducing a powerful new metaphor: your private practice is a vehicle, and your marketing is the engine. The brand colors and website design? That’s just the paint job. What really drives client inquiries, consults, and bookings is your client conversion engine. I’ll walk you through what that engine includes, how to know which part might be stalling your progress, and the kind of long-term maintenance that creates a predictable, sustainable flow of right-fit clients.

This isn't about doing more—it's about doing the right things in the right order. Let’s get under the hood and make sure your engine is ready for 2026.

Here’s what you’ll learn in this episode:

1️⃣ Why so many therapists stay stuck chasing “paint job” tasks—and what really needs your attention instead

2️⃣ The three essential components of a strong client conversion engine

3️⃣ What consistent, aligned visibility looks like in 2026—and how to fuel your marketing without burnout or busywork

Resources & Links Mentioned:

• Episode 41 show notes: The Clues You’re Missing: How Successful Therapists Really Get Clients — walkerstrategyco.com/show-notes/41
• Join the Confident Copy waitlist for early access and bonuses: walkerstrategyco.com/waitlist
• The Walker Strategy Co website: walkerstrategyco.com

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Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Feeling stuck with your marketing strategy? You’re not alone—and chances are, it’s not about your website design, your SEO, or how often you post on Instagram. It’s your copy. In this episode, I’m making the case that your words aren’t just one part of your marketing—they are the foundation that everything else is built on.

If you’ve ever found yourself spinning your wheels, unsure what to say in your Psychology Today profile, or overwhelmed by networking, this conversation will show you why stepping back to clarify your copy might be the most powerful move you can make. I’ll walk you through what copy really is (hint: it’s not just writing), why it already lives inside you, and how it influences every other marketing strategy you might be considering.

Here’s what you’ll learn in this episode:

1️⃣ Why “good copy” isn’t about fancy writing—it’s about insight into yourself, your clients, and your work

2️⃣ How unclear copy can sabotage even the most beautiful website or well-optimized SEO strategy

3️⃣ The four foundational questions every therapist should be able to answer before choosing a single marketing tactic

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Done-for-you services: walkerstrategyco.com/services
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach,

It’s tempting to believe that marketing success requires fancy strategies or following trends—but your next right move is likely hiding in plain sight. In this episode, I walk you through one of the simplest yet most powerful tools you have for better, more effective marketing: your own data.

If you’ve ever had a client reach out, you already have valuable insights you can use to make marketing decisions with more clarity and less guesswork. I’m sharing how to collect that data, what to do with it, and how to use it to focus your energy where it really counts. Whether you’re drowning in “shoulds” or just not sure where to go next, this episode will help you find focus—and stop wasting time on things that aren’t working.

Here’s what you’ll learn in this episode:

1️⃣ The one question you should ask every new client—and how their answer reveals your highest-ROI marketing channels

2️⃣ How to track your weekly inquiries in under 5 minutes to uncover rich trends about what’s actually working

3️⃣ What last year’s survey showed about the most effective (and least effective) strategies therapists are using today

Resources & Links Mentioned:

• Take the 2025 State of the Industry Survey: walkerstrategyco.com/survey
• Confident Copy: walkerstrategyco.com/cc
• PsychToday Success Pack: walkerstrategyco.com/ptsp
• The Walker Strategy Co website: walkerstrategyco.com
• Episode on rethinking networking: walkerstrategyco.com/show-notes/11

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Therapists are no strangers to the emotional weight of the holiday season—especially when clinical work overlaps with a deep desire for rest, family time, and presence. In this reflective, personal episode, I share the story behind building Walker Strategy Co and the pivotal moment that reframed my understanding of flexibility—not as a bonus, but as a non-negotiable part of a sustainable practice.

Whether you're navigating packed caseloads, struggling to hold scheduling boundaries, or feeling pulled between professional and personal demands, this episode invites you to rethink what flexibility really means for your work and your life. You’ll hear why flexibility isn’t something you earn after hitting certain milestones—it’s something you build into your business from the very beginning.

Here’s what you’ll learn in this episode:

1️⃣ Why flexibility in your private practice is directly tied to your emotional well-being and clinical effectiveness

2️⃣ The hidden culprits—like undercharging and people-pleasing—that can sabotage your schedule and energy

3️⃣ What a truly flexible practice looks like (hint: it’s about more than time off) and how to start building one now

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Five Days of Deals (including 30% off Squarespace templates): walkerstrategyco.com/bf25
• Squarespace Templates: walkerstrategyco.com/templates

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Feeling overwhelmed by the endless Black Friday deals—and wondering if any of them are actually a good fit for your practice? This special Monday episode is your complete, therapist-friendly guide to Walker Strategy Co’s Five Days of Deals. Whether you're brand new, growing steadily, or ready to seriously uplevel, there's something here designed for you.

Before diving into the offers, I walk you through the three questions that matter most when deciding what to invest in: What’s your primary goal right now? What’s your biggest bottleneck? And what’s your bandwidth? From there, I walk you through each day’s deal—who it’s for, what it includes, and how it can support your private practice without burnout or guesswork.

Here’s what you’ll learn in this episode:

1️⃣ How to match your current season of practice to the right marketing resource (and avoid wasting time or money)

2️⃣ The difference between Confident Copy and The Fill Your Practice Formula—and how to know which one fits your style

3️⃣ Why design, niche clarity, or time might be your biggest bottleneck—and what to do about it

Resources & Links Mentioned:

• Black Friday Deals Hub: walkerstrategyco.com/bf25
• Confident Copy (all tiers): walkerstrategyco.com/cc
• Magnetic Niche Method: walkerstrategyco.com/mnm
• Squarespace Templates: walkerstrategyco.com/templates
• Therapist DIY Brand Kit: walkerstrategyco.com/dbk
• Done-for-you services: walkerstrategyco.com/services
• Today’s Full Caseload: walkerstrategyco.com/tfc
• PsychToday Success Pack: walkerstrategyco.com/ptsp

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You’re not imagining it—therapy might be in demand, but your marketing space can still feel crowded. Whether you're one of 35 therapists commenting on a Facebook ISO post or buried in a sea of Psychology Today profiles, it can feel impossible to stand out. In this episode, I unpack why that’s happening—and how to rise above it without becoming someone you’re not.

We’ll explore the “sea of sameness” so many therapists get caught in, and I’ll walk you through four places your real voice already lives. This episode isn’t about sounding louder or flashier—it’s about being more you, so the right clients can finally find you.

Here’s what you’ll learn in this episode:

1️⃣ Why “looking professional” often backfires—and how over-polishing your copy might be hiding your best marketing asset

2️⃣ Four specific places your authentic voice already lives (and how to bring them into your website, Psychology Today, and social posts)

3️⃣ How to use AI as a collaborator—not a ghostwriter—so your copy sounds like you, not a bot

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Done-for-you services: walkerstrategyco.com/services
• 5 Days of Deals (Black Friday Sale): walkerstrategyco.com/bf25
• Early Bird List for Daily Doorbusters: walkerstrategyco.com/early-bird
• The Walker Strategy Co website: walkerstrategyco.com
• Our free Facebook Group: facebook.com/groups/getbookedout

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If marketing your private practice feels like staring down a giant, tangled to-do list—you’re not alone. In this episode, I walk you through a simple, grounded framework to help you get unstuck and figure out exactly where to focus your marketing energy. Whether you’re brand new or knee-deep in your business and still feeling overwhelmed, this conversation will help you take a deep breath and take your next right step.

We’ll talk through the three stages of your client’s journey—Unaware, Aware, and Sure—and how to reverse-engineer your marketing to support that path. Plus, I’ll share the most effective conversion strategies I see therapists use to consistently attract RightFit, full-fee clients.

Here’s what you’ll learn in this episode:

1️⃣ Why starting with “making people aware” can backfire—and what to focus on first instead

2️⃣ The three client journey stages and how to align your marketing with each one

3️⃣ A decision-making framework to help you prioritize what to work on next without the overwhelm

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Magnetic Niche Method: walkerstrategyco.com/mnm
• DIY Brand Kit: walkerstrategyco.com/dbk
• PsychToday Success Pack: walkerstrategyco.com/ptsp
• Confident Copy: walkerstrategyco.com/cc
• Black Friday Deals: walkerstrategyco.com/bf25
• Join the Get Booked Out Facebook group: facebook.com/groups/getbookedout

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You’re ready to raise your fees, step into the next phase of your practice, and be perceived as the skilled, premium therapist you truly are. But how do you look the part—without spinning out over which font feels more “grounded confident” or whether beige or blush sends the right message?

In this episode, I’m walking you through how to define your visual identity in a way that feels clear, aligned, and truly representative of your expertise. We’ll talk about why design isn’t just about looking good—it’s about creating emotional safety and trust. And I’ll give you four grounding exercises to help you clarify the feeling you want to evoke and make design decisions that actually reflect your brand, not someone else’s.

Whether you’re DIYing your visuals or feeling overwhelmed by the idea, this episode will help you move forward with confidence.

Here’s what you’ll learn in this episode:

1️⃣ Why design isn’t just decoration—it’s a tool for building trust, safety, and connection

2️⃣ Four guided exercises to define the emotional tone and personality of your brand

3️⃣ How to spot and stop the spiral of trying to “be everything” visually—and what to do instead

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Signature Brand Intensive (Black Friday offer): walkerstrategyco.com/bf25

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.