If marketing your practice feels like throwing spaghetti at the wall—and you’re not sure what’s actually working—you’re not alone. In this episode, I walk you through how to stop relying on vague feelings (like “it’s been quiet lately”) and start making confident, evidence-based decisions about your private practice.

We’re talking about measuring success in a way that feels both grounded and empowering—no mega spreadsheets required. You’ll learn how to track what really matters, celebrate small but meaningful wins, and set process-driven goals that create actual momentum—not just pressure to perform. Whether your caseload is full or you’re building from the ground up, this episode will help you step into your role as the CEO of your practice.

Here’s what you’ll learn in this episode:

1️⃣ Why therapists often track the wrong things—or nothing at all—and how that creates burnout, self-doubt, and marketing confusion

2️⃣ The essential metrics that actually tell you whether your marketing is working (hint: it’s not just about getting more clients!)

3️⃣ How to set process-based goals that build real momentum—without tying your worth to outcomes you can’t control

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Confident Copy: walkerstrategyco.com/cc
• PsychToday Success Pack: walkerstrategyco.com/ptsp

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Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been feeling stuck, spinning your wheels, or disconnected from the heart of your marketing, this episode is an invitation to pause. In a break from the usual training or step-by-step strategy, today I’m guiding you through a powerful visualization to help you reconnect with the real person behind your Psychology Today profile, your website, and every post you create.

So often, therapists focus on checklists, templates, and what they “should” say. But the most effective, aligned marketing begins with presence—with truly seeing and feeling connected to the person you are here to help. This visualization helps you sit with a past client who lit you up, the one who reminded you why you do this work.

You don’t need to overthink your marketing. You just need to remember that client and speak directly to them. This is a tool you can return to anytime you’re feeling unclear or disconnected in your marketing. It will help you write from a place of real connection, not performance.

Here’s what you’ll learn in this episode:

1️⃣ How to ground your marketing in real, meaningful client connections—not formulas or checklists.

2️⃣ A simple visualization you can revisit to tap into clarity and confidence when writing your copy.

3️⃣ The reframe that marketing isn’t separate from your clinical work—it’s an extension of it.

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com.

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you're raising your fees—or thinking about it—there's one piece that often gets overlooked: your brand. Because if you want to charge more, your brand needs to reflect the caliber of the work you do.

In this final episode of our Slaying the Summer Slump series, we're rethinking branding from the ground up—not as a design task or a “someday” project, but as a core part of how clients experience your practice. You'll learn what branding really means for therapists, how to bring clarity to the vibe you're putting out there, and how even subtle choices (like your tone or visual consistency) can make or break a potential client’s trust.

Whether your brand is DIY, outdated, or just due for a refresh, this conversation will help you finally align how you show up with the value of the work you provide.

Here’s what you’ll learn in this episode:

1️⃣ Why branding is really about trust and emotional connection—not just color palettes or fonts

2️⃣ The subtle but essential distinction between your personal brand and your practice brand

3️⃣ Four common branding mistakes therapists make (and how to avoid them) so your marketing actually connects and converts

Resources & Links Mentioned:

• DIY Brand Kit: walkerstrategyco.com/dbk
• The Walker Strategy Co website: walkerstrategyco.com

Past Episodes to Check Out:

• Episode 9: This Summer Audit Will Change Your Fall (Summer Slump #1)
• Episode 10: Why Your Marketing Feels "Off"—And How to Fix It (Summer Slump #2)
• Episode 11: Networking Isn’t Gross—You’re Just Doing It Wrong (Summer Slump #3)

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self‑doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right‑fit, full‑fee clients and grow a practice you feel proud of.

If the word “networking” makes you cringe, you’re not alone. In this episode of Marketing Therapy, part three of our Slaying the Summer Slump series, we’re tackling one of the most misunderstood (and often dreaded) aspects of marketing your private practice. Spoiler alert: it doesn’t have to feel awkward, pushy, or draining.

I’m walking you through why networking still works—especially in this “trust recession”—and how to reframe it so it actually feels natural and aligned with your values. You’ll learn how to start small, show up genuinely, and build lasting referral relationships without burning out or selling yourself short. Summer is the perfect time to plant these seeds—and I’ll show you exactly how.

Here’s what you’ll learn in this episode:

1️⃣ Why networking is still one of the most effective marketing strategies (with real data to back it up)

2️⃣ What networking looks like when it’s rooted in relationship-building—not cold emails or coffee dates that drain you

3️⃣ How to start connecting with the right people in a way that feels generous, grounded, and totally doable (even if you’re an introvert)

Resources & Links Mentioned:

• 2024 State of the Industry Survey: walkerstrategyco.com/soi
• Slaying the Summer Slump Part 1 – Grounded Marketing Self-Audit (Ep 9): walkerstrategyco.com/show-notes/9
• Slaying the Summer Slump Part 2 – Showing Up as the Clinician You’re Becoming (Ep 10): walkerstrategyco.com/show-notes/10
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Today, we're diving into a powerful yet often overlooked truth: your marketing is only as effective as it is authentic. You can have the perfect profile or all the right keywords, but if it doesn’t sound like you—the real, attuned, grounded version of you that shows up in the therapy room—then it’s not going to connect with the clients you’re most aligned to serve.

This episode is all about getting radically clear on what your practice is and what it is not. That kind of clarity doesn’t just make your marketing easier—it makes it more magnetic, more effective, and more energizing to sustain. You’ll walk away with a deceptively simple challenge that can instantly sharpen your message and start attracting better-fit clients.

Here’s what you’ll learn in this episode:

1️⃣ Why showing up in your marketing like you show up in the therapy room is the key to attracting aligned, full-fee clients

2️⃣ The quiet but costly consequences of vague, safe-sounding marketing—and how to fix it

3️⃣ A powerful “what my practice is / isn’t” list-making exercise that becomes a compass for every marketing decision you make

Resources & Links Mentioned:

• Listen to Episode 9 (Marketing Self-Audit): walkerstrategyco.com/show-notes/9
• The Walker Strategy Co website: walkerstrategyco.com
• Confident Copy: walkerstrategyco.com/cc
• Follow on Instagram: @walkerstrategyco
• Join the Get Booked Out Facebook group: facebook.com/groups/getbookedout

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Episode Summary

Welcome to the first episode of the Slaying the Summer Slump series—a special June edition of Marketing Therapy designed to help you turn this slower season into serious momentum. Summer in private practice can feel like a mixed bag: lighter schedules, quieter inboxes, and that nagging sense of “shouldn’t I be doing something?”

This episode invites you to shift out of panic mode and into intentional action with a simple but powerful audit. You’ll explore the three key areas of your marketing—visibility, consistency, and conversion—to find your biggest opportunity this season. Whether you’re resting on purpose or finally tackling that specialty page, this is your permission slip to start where you are and make your marketing work for you.

Here’s what you’ll learn in this episode:

1️⃣ How to tell if your practice is actually visible to the right people—and simple steps to increase visibility fast

2️⃣ Why consistency isn’t about doing everything but about doing something—and how to choose the right marketing habit

3️⃣ The quiet ways conversion might be leaking from your website or consult calls (and how to fix them)

Resources & Links Mentioned:

• Google Doc Audit Worksheet
• PsychToday Success Pack: walkerstrategyco.com/ptsp
• Done-for-you services: walkerstrategyco.com/services
• Confident Copy: walkerstrategyco.com/cc
• The Walker Strategy Co website: walkerstrategyco.com

Past Episodes to Check Out:

• Episode 6: Spoiler Alert: Your Marketing Needs to Evolve
• Episode 8: 3 Sneaky Ways Fear is Sabotaging Your Progress
• Episode 2: The Disconnect Costing You Clients

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Have you been endlessly tweaking your website, signing up for every marketing webinar, or telling yourself you just need the right words before you can share your work? If so, you might be marketing from a place of fear—and you’re definitely not alone.

In this episode, I introduce you to three familiar therapist archetypes I often see in this pattern: Paralyzed Paige, Tweaking Taylor, and Researching Riley. Each of them is trying hard—but spinning their wheels. We’ll unpack how fear can quietly shape your marketing habits and, most importantly, how to shift toward grounded, intentional action that builds confidence and momentum.

You’ll walk away feeling seen, supported, and equipped with a new way forward that doesn’t require perfection—just a single, self-trusting step.

Here’s what you’ll learn in this episode:

1️⃣ How perfectionism, hesitation, and over-researching are sneaky signs that fear is steering your marketing

2️⃣ The difference between motion and momentum—and why one keeps you stuck while the other moves you forward

3️⃣ A powerful mindset shift to help you market like the thriving, full-fee therapist you’re becoming (not the unsure one you feel like today)

Resources & Links Mentioned:

• Magnetic Niche Method: walkerstrategyco.com/mnm
• Squarespace Templates: walkerstrategyco.com/templates
• Confident Copy: walkerstrategyco.com/cc
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve ever wondered why your marketing efforts aren’t quite landing—or felt like you’re spinning your wheels trying all the things—this episode is for you. I’m digging into one of the most overlooked and underestimated pieces of a therapist’s marketing strategy: your website.

In this episode, we’ll talk about why your website should be your hardest working marketing tool, what it needs to do to actually convert curious visitors into confident clients, and how to tell if it’s quietly holding you back. Plus, I’ll share a real-life story of a therapist whose new website immediately brought in four ideal clients—all because her new site finally did its job.

Here’s what you’ll learn in this episode:

1️⃣ Why treating your website like a checklist item is costing you more than you realize—and what it should be doing instead

2️⃣ The five essential jobs your website must do to attract, convert, and connect with right-fit clients

3️⃣ Common signs your site isn’t working (and how to fix it without burning it all down)

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Done-for-you services: walkerstrategyco.com/services

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.