🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months...

I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse.

Most websites look identical with cookie-cutter templates and autoplay videos that KILL conversions. In this deep-dive case study, Greg and I reveal exactly how we flipped the script from "all about us" to "what's in it for them" using the StoryBrand framework.

The result? Brandon Yosha went from signing 12 cases per YEAR to 23 cases in a single MONTH.

If your website isn't converting visitors into clients, this case study reveals the exact strategies that work.

🎧 Listen to our complete breakdown on Marketing Speak Episode 510.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/510.

💡 "Tactics without strategy is the noise before defeat" - Sun Tzu

This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors.

Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Primal Trust's website from a cluttered, slow-loading mess into a conversion machine that now ranks #4 for competitive wellness keywords.

The breakthrough insight? When your audience is dealing with trauma and chronic illness, cognitive load is your enemy. Every moving element, every competing call-to-action, every unnecessary animation adds stress to already overwhelmed visitors.

Their solution: Create calm, build trust, then guide visitors through a logical journey that feels supportive rather than sales-y.

The result? A website that doesn't just look professional - it actually helps people while driving business growth.

Full case study details are in our latest Marketing Speak episode. Tune in!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/509.

🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign

Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.

Here's what moved the needle:

✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)

✅ Implemented side cart upsells for instant AOV boost

✅ Removed ALL distractions from checkout pages

✅ Built a community around brand vs. generic discounts

Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do.

Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase.

What's your biggest website conversion challenge? 👇

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.

Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half.

But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less.

Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO.

As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these.

Don't get left behind in the AI revolution. Listen to episode 506 now!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/506.

🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful?

My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single networking meeting, covering her entire program investment.

Lisa's secret? The right stories do the selling FOR you. When you share specific experiences, people start asking, "How can I work with you?" instead of you having to pitch them.

Ready to transform your sales approach? Listen to episode 505, where Lisa reveals the seven stories every business needs.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/505.

From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time.

His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing only on what's needed for your next step.

This strategy helped him launch a physical product (SwitchPod) with zero manufacturing experience and create a YouTube Shorts channel that hit 1 billion views in under a year.

Most powerful takeaway: "There's no unique messages, there's only unique messengers."

🎧 Discover Pat's complete roadmap for building genuine connections that no AI can replicate in this latest Marketing Speak episode!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/504.

🎯 The #1 mistake local service businesses make with their websites?

Copying their competitors.

Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?"

Instead, Greg's Studio One Design uses a systematic approach:

→ Deep competitor analysis (to differentiate, not copy)

→ StoryBrand framework for messaging

→ Custom mood boards for brand positioning

→ Location-specific SEO strategies

The result for one landscaping client? Tripled inbound calls and premium-quality leads.

This episode is packed with actionable strategies that work for ANY local business ready to stand out in a crowded market.

Full case study breakdown in this episode!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/503.