🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet.

In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low.

🎯 Inside the episode:
• The lazy podcaster’s guide to turning transcripts into SEO machines
• How to clone your content with the “Evil Twin” strategy
• Why your client interviews should be stealth case studies
• The 3 SEO pillars every podcaster must master (yes, even you)

700 downloads? 70,000? Doesn’t matter. If you’re podcasting without a strategy, you’re podcasting blind.

▶️ Listen now. Your podcast deserves better than page 9 of Google.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/522.

While everyone’s panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits.

In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites.

Learn the exact architecture that beats AI Overviews and Google’s traffic death spiral. This episode is a blueprint for future-proofing your brand.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/521.

The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site.

In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why traditional SEO metrics are becoming obsolete. Dixon, who's earned the Queen's Award for Enterprise and UK Search Personality of the Year, shares how large language models make purchasing recommendations based on entity knowledge, not keyword rankings.

Here's the reality: When someone asks ChatGPT or Claude for business recommendations, the decision happens in the AI response - not after clicking your website. Dixon's new tool audits what AI actually knows about your business versus competitors, revealing critical gaps that could cost you customers. Tune in!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/520.