AI is forming judgments about your brand right now. Most organizations have no system to manage it.

Every earnings call you publish, every case study your vendor posts, every complaint about your return process, AI is reading all of it and building a case for or against recommending your brand to buyers. And the most damaging narratives are often ones brands unknowingly wrote themselves.

In this episode of Marketing Speak, I sat down with Jessica Bowman, enterprise AI visibility strategist and founder of Coxwell & Gain, who has spent her career pioneering the operational side of AI visibility for Fortune 500 brands. This is not a conversation about keywords or rankings. It is about whether AI will recommend your brand at all.

What we unpacked together:

➡️ Why AI visibility is not a marketing function, it is an operational one

➡️ How earnings calls and vendor case studies can become liabilities in AI narratives

➡️ What a real AI visibility audit looks like and which teams need to be involved

➡️ Why changes to AI narratives take 18 to 24 months, and why you need to start now

➡️ The real cost of AI visibility tools, and why they run two to three times the price of SEO tools

If you have ever wondered whether AI is working for or against your brand, this episode will sharpen how you think about it.

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Most marketers are obsessed with reach. Jay Acunzo thinks that's the wrong game entirely.

In this episode of Marketing Speak, I sat down with Jay Acunzo, keynote speaker, author of Break the Wheel, and host of How Stories Happen, who built a thriving speaking business from scratch, lost it all in five days when the pandemic hit, and came back with a sharper mission: helping experts stop being commodities and start being irreplaceable.

Jay shares:

• Why resonance beats reach every time, and how to build a business where clients come because they want you, not just someone who looks like you

• The 'That's the thing about' device, a single phrase that turns a good story into one that actually inspires action

• Align, Agitate, Assert, Invite, the four-part story structure that moves your audience from where they are to where you want them to be

• Why your competitive edge will never come from a $20/month AI subscription, and what to do instead

• The two things every great interviewer must master to capture real, specific, powerful stories from guests

If you have something genuinely worth saying and want to say it in a way that actually lands, this episode is your blueprint.

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Stop pitching from the stage. Start storytelling. Majeed Mogharreban shares how he engineers speeches so audiences imagine working with him—and hate imagining a future without him. Watch this @mktg_speak episode