『Marketing & OPs for SMEs』のカバーアート

Marketing & OPs for SMEs

Marketing & OPs for SMEs

著者： Jeremy Yang
無料で聴く

Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit.

Hosted by Jeremy Yang, founder of Digital Goliath, each episode brings in an experienced operator or specialist to explore how they got to where they are, what they are seeing in practice, what is working, what is failing, and what small businesses are often getting wrong.

The conversations are unscripted, practical and grounded in real experience, with enoughcontext for listeners to decide what actually applies to their own business.

2026 Jeremy Yang マーケティング マーケティング・セールス 経済学
エピソード
  • Irwin Hau on 17 Years in Agency Life + A Demo of Conversion Cow

    Irwin Hau on 17 Years in Agency Life + A Demo of Conversion Cow
    2026/10/15

    Irwin Hau joins Jeremy Yang to talk about 17 years in the agency world, building Chromatix, and his newer creation, ConversionCow.

    After starting Chromatix in 2009, Irwin gradually narrowed the agency’s focus towards web design, conversion and the psychology behind what makes people take action online.

    In this episode, he shares some of the lessons from nearly two decades in the industry before giving Jeremy a live walkthrough of ConversionCow, a tool designed to help businesses get more from the traffic already reaching their website.

    They discuss:
    • Why smaller businesses need to be clearer than established brands
    • The role of simplicity, clarity and trust in website conversion
    • How ConversionCow started as an internal solution at Chromatix
    • Using different messages, offers and calls to action throughout the customer journey
    • Real examples of ConversionCow being used on service business websites

    Give it a listen if you run a service business and want to get more enquiries from the website traffic you already have.

    Learn more about Irwin Hau
    LinkedIn ➡️ https://www.linkedin.com/in/irwinhau/
    ConversionCow ➡️ https://www.conversioncow.com/
    ConversionCow calculator ➡️ https://www.conversioncow.com/calculator/
    Chromatix ➡️ https://www.chromatix.com.au/

    Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

    Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

    Connect with Digital Goliath
    Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
    Website ➡️ https://digitalgoliath.com.au/

    Learn more about Digital Goliath
    About Us ➡️ https://digitalgoliath.com.au/about-page/
    Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

    Looking for more practical ideas to help you run and grow your business?

    Explore Digital Goliath’s latest articles and how-to guides for SME owners.

    Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
    How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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    43 分
  • David Lengyel on Micromanagement, Complacency and Learning to Build Better People

    David Lengyel on Micromanagement, Complacency and Learning to Build Better People
    2026/10/13

    What do people need to stay engaged, and why can’t leaders manage everyone the same way?

    Jeremy Yang speaks with David Lengyel, Managing Director and Co-Founder of Venture Up, about communication, trust and the challenge of moving from doing the work to managing people.

    With over 40 years of experience in team building and leadership development, David explains how experience can lead managers to take communication for granted, why micromanagement is hard to leave behind, and why professional sports coaching methods don’t always translate to everyday workplaces.

    They also discuss:

    • The One Minute Manager and learning to delegate.
    • Phil Jackson’s coaching approach and adapting to different people.
    • Why team building should offer more than a “Disneyland experience”.
    • Three things David believes people need: something to work on, something to believe in and something to look forward to.

    Give it a listen if you run a business or manage a team and want practical lessons that last beyond a training day.


    Learn more about David Lengyel
    Website ➡️ https://ventureup.com/
    Email ➡️ info@ventureup.com
    David’s LinkedIn ➡️ https://www.linkedin.com/in/david-lengyel-099a2050
    Venture Up LinkedIn ➡️ https://www.linkedin.com/company/ventureup/
    Facebook ➡️ https://www.facebook.com/VentureUp/#


    Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

    Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw


    Connect with Digital Goliath
    Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
    Website ➡️ https://digitalgoliath.com.au/


    Learn more about Digital Goliath
    About Us ➡️ https://digitalgoliath.com.au/about-page/
    Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/


    Looking for more practical ideas to help you run and grow your business?

    Explore Digital Goliath’s latest articles and how-to guides for SME owners.

    Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
    How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
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    30 分
  • Ashley Smith on How to Make Your Expertise Show Up in Google and AI Search

    Ashley Smith on How to Make Your Expertise Show Up in Google and AI Search
    2026/10/07

    What would a potential client find if they looked you up today, and would it reflect the experience you actually have?


    Jeremy Yang joins Ashley Smith, business strategist and founder of Show Your Proof, to discuss the gap between an established professional’s reputation and what people can discover about them online.


    Ashley draws on 18 years in real estate and industry leadership to explain why experienced service providers can be overlooked, even when they have years of useful knowledge and strong client relationships.

    The conversation explores how to make that experience easier to find through Google and AI search, including practical ways to document the advice, judgement and work already happening in your business.


    They also discuss:

    • Why a trusted referral can still lead to an online credibility check.
    • The minimum evidence someone needs before contacting a service provider.
    • Making previous career experience useful when changing direction.
    • Turning recorded conversations and past work into material people can discover.


    Give it a listen if you’ve built a reputation through your work but haven’t put much of that experience online.


    Learn more about Ashley Smith
    Show Your Proof ➡️ https://showyourproof.beehiiv.com/
    LinkedIn ➡️ https://www.linkedin.com/in/ashleysmithnow/
    Free Proof Gap Self-Assessment ➡️ https://showyourproof.beehiiv.com/products/proof-gap-self-assessment


    Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

    Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw


    Connect with Digital Goliath
    Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
    Website ➡️ https://digitalgoliath.com.au/


    Learn more about Digital Goliath
    About Us ➡️ https://digitalgoliath.com.au/about-page/
    Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/


    Looking for more practical ideas to help you run and grow your business?

    Explore Digital Goliath’s latest articles and how-to guides for SME owners.

    Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
    How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
    続きを読む 一部表示
    45 分
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