In this episode we’re sharing why it’s so important that Reena retained her Chartered Marketer Status for the third year running, how introverts can control the narrative in a room of loud voices, a brave new ad from Puma and why including your staff in your marketing matters more than you think, plus some great examples of companies doing it well.

Link to Staff led marketing examples: https://yaystory.com/staff-led-marketing

Today’s episode is all about how to have fun with AI in marketing, using AI to improve your customer journey and how you can use emotion to sell your products and services.

Here’s some that you can use

• Chatgpt, great for general research, brainstorming, copywriting drafts https://openai.com/index/chatgpt/
• Perplexity, good for deep research into customers https://www.perplexity.ai/
• Midjourney, image creation - this is getting better but is not perfect https://www.midjourney.com/
• Suno - have fun with creating music this one, I made a song about me, it cracked me up! https://suno.com/home

Plus I’m talking to a special guest in this episode! Thank you Jay Nandha for ‘volunteering’ when I put you on the spot!

Episode 5 covers some of the most common mistakes people make when it comes to storytelling, why your Google Business listing is absolutely crucial and how different personality types can help you succeed in your marketing career and B2B sales.

Plus, I explain why Fresh Eyes are so important.

Link to Insights Discovery: https://www.insights.com/products/insights-discovery/

This episode explains the podcast name and gives insight into Reena, her story and her background as well as an “interesting” underground ad and some tips to help you work out who your ideal customer is!

Links to ad: https://yaystory.com/when-advertising-goes-wrong

In this episode, we’re exploring why introverts make great marketers, the tips Reena gave away on the Watkin sofa, why customer insight and automated email are incredibly important and how you can build your own email welcome series to create more loyal customers!

Link to download guide: WILL BE PROVIDED BEFORE IT GOES LIVE

Link to Christopher Watkin Podcast: https://www.youtube.com/@christopherwatkin

In this episode we cover what networking is all about and how you can get the most from it, how you can spot a sales pitch disguised as a training event, what metrics you should be measuring as a business and the most important piece of data you need to have.

Email me with your best (or worst) networking moments on hello@yaystory.com

This episode covers why continuing to learn in marketing is so important and why I’m a member of the Chartered institute of Marketing. How perfection could be stopping you from getting things done and the secrets to personal branding without being in front of a camera!

Here’s the link to the video I mention in this episode: https://youtube.com/shorts/-pIOVYQ4qGo?feature=share

Drop me a message on hello@yaystory.com and let me know your personal branding challenges