In this episode we’re sharing why it’s so important that Reena retained her Chartered Marketer Status for the third year running, how introverts can control the narrative in a room of loud voices, a brave new ad from Puma and why including your staff in your marketing matters more than you think, plus some great examples of companies doing it well.

Link to Staff led marketing examples: https://yaystory.com/staff-led-marketing

Today’s episode is all about how to have fun with AI in marketing, using AI to improve your customer journey and how you can use emotion to sell your products and services.

Here’s some that you can use

• Chatgpt, great for general research, brainstorming, copywriting drafts https://openai.com/index/chatgpt/
• Perplexity, good for deep research into customers https://www.perplexity.ai/
• Midjourney, image creation - this is getting better but is not perfect https://www.midjourney.com/
• Suno - have fun with creating music this one, I made a song about me, it cracked me up! https://suno.com/home

Plus I’m talking to a special guest in this episode! Thank you Jay Nandha for ‘volunteering’ when I put you on the spot!

Episode 5 covers some of the most common mistakes people make when it comes to storytelling, why your Google Business listing is absolutely crucial and how different personality types can help you succeed in your marketing career and B2B sales.

Plus, I explain why Fresh Eyes are so important.

Link to Insights Discovery: https://www.insights.com/products/insights-discovery/