Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising.

Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences.

Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer.

00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin

00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:04 - 02:30 About Kenzie

02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising

12:52 - 14:22 Welcome to the show, Kenzie!

14:23 - 15:53 Introduction to Phoenix Digital Marketing

15:52 - 17:32 Description of Indoor Digital Billboards

17:33 - 20:03 Types of Businesses Using Digital Screens

20:04 - 22:35 Customization

22:36 - 24:20 Cost and Budgeting

24:21 - 27:13 Scaling and Exposure

27:14 - 29:20 Host Partnerships and Screen Placement

29:21 - 29:57 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

29:58 - 35:40 Parenting Challenges and Rewards

35:41 - 40:48 NSAC Campaigns and Clients

40:49 - 42:20 Agency Challenges

42:21 - 43:40 Media Sales Experience

43:41 - 44:28 Reach out to Kenzie

44:29 - 00:00 Final Thoughts and Words of Wisdom

44:51 - 46:31 Word-of-Mouth Mixers and Networking

46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey!

47:22 - 48:09 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding

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Kirstin Falk is Senior Advisor of Brand Strategy & Partnerships at Breakwater Studios, where she advises the team on scaling the business, fostering the brand, and leading strategic initiatives across marketing and client services. In her role, she guides the company’s positioning in a competitive landscape and enables collaborations that amplify Breakwater’s storytelling and reach.

00:00 - 00:18 "Where do I think short form content is going to go? I think the same things that matter are going to continue to matter, which is really good storytelling, values driven storytelling, not selling people a product, but actually communicating through values and connecting with them emotionally.” — Kirstin Falk

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 02:30 About Kirstin Falk

02:31 - 07:47 Marketing Essentials Moment: Using AI Effectively

07:48 - 09:54 Welcome to the show, Kirstin!

09:55 - 11:36 Passion for Brand Marketing

11:37 - 13:20 Overview of the Project

13:21 - 15:06 Kirsten's Role in the Project

15:07 - 17:23 Strategies for Distribution and Promotion

17:24 - 18:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

18:01 - 19:37 Shifting Focus to Short-Form Content

19:38 - 21:20 The Importance of Authentic Storytelling

21:21 - 22:47 Building Relationships with Brands

22:48 - 25:15 Story Development Process

25:16 - 27:40 Creating Transparent Interview Environments

27:41 - 28:04 The Importance of Authenticity in Storytelling

28:05 - 30:44 Effective Brand Storytelling

30:45 - 32:03 Reach out to Kirstin Falk

32:04 - 32:34 Thank you so much, Kirstin! Share this podcast, give us a review, and enjoy your marketing journey!

32:35 - 33:22 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!

#ShortFormContent #ContentMarketing #Storytelling #MarketingEssentialsMoment #MarketingTips #AITools #AITrends #FreshMarketingStrategy #WordofMouthAdvertising #Authenticity #Branding

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Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.

00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:38 About Kevin

02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility

07:54 - 09:15 Kevin, Welcome to the show!

09:16 - 12:23 Dividing Sales and Business Development Roles

12:24 - 17:23 Metrics and Tools for Tracking Sales

17:24 - 22:07 Getting Past Gatekeepers

22:08 - 26:05 Different Sales Person Profiles

26:06 - 29:45 Networking and Relationship Building

29:46 - 31:45 Sales Process and Lead Qualification

31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:23 - 35:08 Negotiation Tactics in Sales

35:09 - 39:18 Prequalification and Online Lead Forms

39:19 - 41:47 Interview Questions for Sales Candidates

41:48 - 43:21 Compensation Models for Sales Reps

43:22 - 47:57 Advice on Sales Hiring

47:58 - 50:00 Training and Onboarding Salespeople

50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/

50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!

50:48 - 51:34 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips

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This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement.

00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.”

00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:08 - 02:35 Welcome to the show! Meet the Guests

02:36 - 05:12 The Cookie Campaign Season

05:13 - 06:16 Tehlani's Girl Scout Journey

06:17 - 08:14 Tehlani's Strategy: Tactics for Success

08:15 - 09:13 Mom's Perspective

09:14 - 11:12 Selling Cookies Live

11:13 - 12:44 Cookie Sales Volume

12:45 - 14:36 Camp Experiences

14:37 - 15:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

15:14 - 16:39 Funding Sources

16:40 - 20:04 Tehlani's Projects

20:05 - 21:20 Future Aspirations

21:21 - 23:33 Advice for Parents and Girls

23:34 - 26:14 Encouragement for Leaders

26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/

28:34 - 30:06 Closing Thoughts

30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

30:34 - 31:20 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative

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Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media.

00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen

00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 02:27 Tom’s Background

02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter

08:12 - 12:30 Welcome to the show, Tom!

12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger

15:20 - 18:49 Retain, Maintain, Gain

18:50 - 23:43 Memorable Client Campaigns

23:44 - 26:14 The Evolution of Advertising

26:15 - 27:37 Targeting the Right Audience

27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:15 - 33:02 NIL and Local Business Partnerships

33:03 - 36:57 The Changing Landscape of College Sports

36:58 - 42:26 The Future of Marketing Strategies

42:27 - 46:51 The Digital Experience

46:52 - 51:00 Pop Culture and Marketing

51:01 - 51:15 Tom’s Words of Wisdom

51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey!

53:42 - 54:28 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness

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Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately.

00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz

00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:23 About Amber

02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing

07:55 - 10:21 Welcome to the show, Amber!

10:22 - 13:10 Client Success Story: The Resort in Arizona

13:11 - 17:00 Tactics for SEO Success

17:01 - 21:35 The Importance of Google Business Profile

21:36 - 24:58 The Value of FAQs on Your Website

24:59 - 25:49 Utilizing FAQ Schema for Better SEO

25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

26:26 - 31:47 Tools for Website Performance Analysis

31:48 - 35:21 Case Study: The RV Resort's Transformation

35:22 - 39:27 Google Ads Strategies for Success

39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns

41:18 - 45:01 Incorporating Social Media into SEO

45:02 - 46:23 Humanizing Your Brand Through Social Media

46:23 - 47:44 Final Tips—Utilizing AI for Your Website

47:45 - 47:50 Reach out to Amber

47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!

48:22 - 49:08 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds

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Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential.

Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back.

00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:46 Connie’s Background

01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals

17:03 - 20:29 Welcome to the show, Connie!

20:30 - 22:50 Understanding Personal Branding

22:51 - 25:39 Common Self-Sabotaging Behaviors

25:40 - 27:09 Curiosity in Leadership

27:10 - 31:25 Real-Life Examples of Career Sabotage

31:26 - 32:59 Emotional Intelligence in Leadership

33:00 - 35:42 Marketing Through Relationships

35:43 - 39:43 Creating a No Drama Zone

39:44 - 42:45 Establishing a No Pairing Zone

42:46 - 44:58 Building a Positive Workplace Culture

44:59 - 49:57 Word-of-Mouth Marketing

49:58 - 54:17 Sharing Expertise

54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

54:55 – 1:02:58 Women in Poker

1:02:59 – 1:08:53 Mastermind Groups

1:08:54 – 1:12:11 Creating Supportive Networks

1:12:12 – 1:13:00 Reach out to Connie

1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon

1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey!

1:17:16 – 1:18:02 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks

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Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.

00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton

00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:34 - 02:15 Jen’s Background

02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding

10:17 - 12:56 Welcome to the show, Jen!

12:57 - 17:49 Becoming an Author

17:50 - 23:06 Success Stories from Clients

23:07 - 25:22 Launching a New Brand

25:23 - 27:37 Leveraging Creativity

27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

28:14 - 31:47 Identifying the Ideal Client

31:48 - 33:53 The Importance of Personal Branding

33:54 - 39:00 Challenges and Opportunities in Marketing

39:01 - 40:14 Building Meaningful Relationships

40:15 - 41:22 Nostalgia Economy

41:23 - 45:55 Recommended Tools for Marketers

45:56 - 51:27 The Role of AI in Content Creation

51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)

52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!

53:15 - 54:00 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent

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