Leslie Galbreath is the President and CEO of DGS Marketing Engineers, a strategic marketing communications firm that serves some of the world's most respected industrial and manufacturing brands. For more than 25 years, she's helped B2B organizations transform complex value propositions into clear, compelling messaging that drives measurable business results.

Her approach combines in-depth research, market intelligence, and proven marketing strategies to help technical companies strengthen their brand influence and accelerate growth. A trusted advisor and sought-after speaker, Leslie is known for making industrial marketing practical, strategic, and impactful, particularly in the advanced manufacturing, automation, and engineering sectors.

As a woman leading a successful agency in a traditionally male-dominated industry, she's also passionate about mentoring the next generation of marketing professionals pursuing careers in STEM. Leslie has spoken at leading industrial marketing conferences and is a trusted strategic partner for global B2B brands looking to elevate their marketing.

00:00 - 00:40 "It's very tempting and it's very easy to allow just the loudest voices inside an organization. Sometimes that's in the sales group, sometimes it's in other areas. But if we don't take the time to do deliberate research and really apply a professional approach, then companies market to the loudest internal voice, not the actual customer. In the B2B world, in my view, mistakes are so expensive. A lack of research and a lack of a clear foundation is an expensive risk to take.” — Leslie Galbreath

00:41 - 00:58 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:59 - 02:20 About Leslie Galbreath

02:21 - 17:17 Marketing Essentials Moment: B2B Marketing Agency

17:18 - 20:22 Welcome to the show, Leslie!

20:23 - 23:05 Agency's full-service approach

23:04 - 25:24 Brand identity development process

25:25 - 28:08 Hybrid model culture

28:09 - 30:20 B4B environment

30:21 - 33:34 Strategic alignment in B2B

33:35 - 34:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

34:12 - 36:52 Decision-making in B2B sales.

36:53 - 39:45 Multi-layered decision-making models

39:46 - 41:57 Intelliquest process

41:58 - 44:14 Voice of the customer insights

44:15 - 48:40 Building trust in marketing

48:41 - 51:23 B4B versus B2B marketing

51:24 - 53:20 dgs Marketing Engineers

53:21 - 53:40 Reach out to Leslie

53:41 - 54:08 Thank you so much, Leslie! Share this podcast, give us a review, and enjoy your marketing journey!

54:09 - 54:55 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

#B4BMarketing #BuiltforBusiness #BusinesstoBusiness #MarketingEssentialsMoment #B2BMarketing #MarketingInsights #CustomerInsights #CustomersVoice #FreshMarketingStrategy #MarketingTips #MarketingAgency

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Michelle Choate, MA, CTC, CEC, is a keynote speaker, leadership coach, executive team coach, and organization development consultant with 25 years of experience in organizational culture, individual, and leadership development. Michelle helps people master their self-leadership, effectively taking back their power and maximizing their influence in complex, volatile work environments. Emotional Intelligence is the foundation of Michelle’s approach, to increase self-compassion, self-awareness, and impact.

00:00 - 00:46 "I was working with a team of 13 leaders, I think it was 12 or 13, and did the emotional intelligence assessment with each of them, sat with each of them individually, and did their individual coaching, helped them orient to their opportunities, and then met with them for their first team meeting where I bring them the data and I talk about their goals. and we tidy up and everybody leaves and I'm cleaning and one of the VPs walks back in and it was so cute. He kind of leaned in like he was telling me a secret. He's like, I think I get it. And I'm like, what do you get? He goes, if I behave differently, other people do too. I'm like, tell me more. He goes, I see how I can influence the team. Because everyone thinks it's everybody else.” — Michelle Choate

00:47 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:06 - 01:48 Michelle’s Background

01:49 - 07:14 Marketing Essentials Moment: Incorporating Emotional Intelligence in Marketing

07:15 - 09:49 Welcome to the show, Michelle!

09:50 - 15:43 Emotional intelligence in workplaces

15:44 - 20:20 Team dynamics

20:21 - 23:10 Culture as a business tool

23:11 - 27:12 Emotional intelligence retreats concept

27:13 - 30:24 Personal growth

30:25 - 31:24 Self-compassion

31:25 - 32:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:01 - 35:29 Promoting self-awareness

36:30 - 00:00 Marketing for wellness retreats

42:54 - 00:00 Branding transformational experiences

45:51 - 00:00 Reach out to Michelle

47:12 - 50:04 Promoting Idaho's hidden beauty

50:05 - 50:21 Thank you so much, Michelle! Share this podcast, give us a review, and enjoy your marketing journey!

50:22 - 52:08 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#EmotionalIntelligence #Leadership #SelfCompassion #TeamDynamics #MarketingEssentialsMoment #Community #PersonalDevelopment #PersonalGrowth #Teamwork #Coaching #Branding

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

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Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.

With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey.

00:00 - 00:30 "All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis

00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:49 - 01:47 Andy’s Background

01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset

06:51 - 10:07 Welcome to the show, Andy!

10:08 - 13:22 Understanding Client Goals

13:23 - 18:05 The Importance of Case Studies

18:06 - 20:42 Marketing Tactics and Testing

20:43 - 21:42 The Evolution of Modern Marketing Campaigns

21:43 - 22:35 AI Driven Optimization

22:36 - 24:32 The Power of Authenticity

24:33 - 29:09 Stages of A/B Testing

29:10 - 32:46 Budgeting for Marketing Campaigns

32:47 - 33:23 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

33:24 - 35:59 Tools for Website Analytics and Performance Tracking

36:00 - 39:04 CRM and Marketing Automation

39:05 - 42:02 GoHighLevel: A Comprehensive Tool

42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals

44:23 - 45:47 Reach out to Andy

45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey!

46:15 - 47:00 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

#Authenticity #Testimonials #CaseStudies #MarketingEssentialsMoment #MarketingAsset #ConversionRateOptimization #PerformanceMetrics #AutomatedApproaches #LeadGeneration #MarketingTips #AITools #PPCPitbulls

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Christy Hudson is a passionate and creative graphic designer with a keen eye for detail and a flair for visual storytelling. With over 10 years of hands-on experience in graphic design, she has cultivated an eye for aesthetics and a profound understanding of visual communication. Christy's journey as a graphic designer is fortified by a solid educational foundation, holding a Bachelor of Fine Arts in Graphic Design from Boise State, and she has worked with many local companies to bring their design dreams to life. In addition to her experience in graphic design, her skill set extends beyond design and into the realm of photography, video filming, illustration, and marketing. https://peppershock.com/crew/christy-sipher/

00:00 - 00:53 "Having inspiration pictures is great because a lot of people don't know design terms or they don't know how to express or communicate what they want.” — Christy Hudson

00:54 - 01:12 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:13 - 02:09 About Christy

02:10 - 08:37 Marketing Essentials Moment: How to work with a Graphic Designer

08:38 - 10:41 Welcome to the show, Christy!

10:42 - 14:50 Favorite Projects at Peppershock

14:51 - 18:46 Social Media and Web Design Projects

18:47 - 20:39 Team Building and Company Culture

20:40 - 21:31 Personality Assessments and Team Dynamics

21:32 - 22:08 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

22:09 - 25:59 Client Expectations in Graphic Design

25:58 - 28:03 Inspiration and Design Preferences

28:04 - 30:40 The Importance of Simplicity in Design

30:41 - 34:39 Using AI in the Design Process

34:40 - 36:09 Client Collaboration

36:10 - 36:40 Thank you so much, Christy! Share this podcast, give us a review, and enjoy your marketing journey!

36:41 - 37:27 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#GraphicDesign #DesignTips #Collaboration #Branding #EmpathyMapping #Creativity #MarketingEssentialsMoment #ClientExpectations #WebDesign #Collaboration #CreativeProcess

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

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Jonathan Kazarian is the CEO and founder of Accelevents, a leading event management platform that was recently recognized by Inc. 5000 as one of the top 100 fastest-growing private companies in America. At Accelevents, his visionary leadership and innovative approach have propelled the platform to the forefront of the event technology industry. With a keen focus on driving user engagement and redefining the event experience,

Jonathan's strategic expertise has established Accelevents as a key player in transforming how events are created, marketed, and experienced globally. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND.

00:00 - 00:15 "There's a thousand things you can do around retargeting ads and your email sequences and card abandonment. All of that stuff makes sense and is necessary but it's all secondary to identifying the audience that you want there.” — Jonathan Kazarian

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:39 Jonathan’s Background

01:40 - 09:27 Marketing Essentials Moment: The Repurposing Ladder

09:28 - 11:18 Welcome to the show, Jonathan!

11:19 - 14:49 Event Marketing Best Practices

14:50 - 16:59 Getting the Right Audience to Events

17:00 - 21:10 Creating Community Through Events

21:11 - 23:52 Successful Event Case Study

23:53 - 24:28 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

24:29 - 27:16 Ideal Client Profile

27:17 - 29:08 Advice for Aspiring Entrepreneurs

29:09 - 31:07 Integration with Other Tools and CRMs

31:08 - 32:22 Staying Updated on Marketing Trends

32:23 - 33:58 Final Words of Wisdom for Event Planning

33:59 - 34:32 Reach out to Jonathan

34:33 - 34:48 Thank you so much, Jonathan! Share this podcast, give us a review, and enjoy your marketing journey!

34:49 - 35:35 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#EventMarketing #CommunityBuilding #Podcast #MarketingTips #CaseStudies #MarketingEssentialsMoment #RepurposingContent #ContentMarketing #EventManagement #AudienceEngagement #Networking #EventPlanning

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!

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Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising.

Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences.

Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer.

00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin

00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:04 - 02:30 About Kenzie

02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising

12:52 - 14:22 Welcome to the show, Kenzie!

14:23 - 15:53 Introduction to Phoenix Digital Marketing

15:52 - 17:32 Description of Indoor Digital Billboards

17:33 - 20:03 Types of Businesses Using Digital Screens

20:04 - 22:35 Customization

22:36 - 24:20 Cost and Budgeting

24:21 - 27:13 Scaling and Exposure

27:14 - 29:20 Host Partnerships and Screen Placement

29:21 - 29:57 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

29:58 - 35:40 Parenting Challenges and Rewards

35:41 - 40:48 NSAC Campaigns and Clients

40:49 - 42:20 Agency Challenges

42:21 - 43:40 Media Sales Experience

43:41 - 44:28 Reach out to Kenzie

44:29 - 00:00 Final Thoughts and Words of Wisdom

44:51 - 46:31 Word-of-Mouth Mixers and Networking

46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey!

47:22 - 48:09 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding

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