Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.

With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey.

00:00 - 00:30 "All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis

00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:49 - 01:47 Andy’s Background

01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset

06:51 - 10:07 Welcome to the show, Andy!

10:08 - 13:22 Understanding Client Goals

13:23 - 18:05 The Importance of Case Studies

18:06 - 20:42 Marketing Tactics and Testing

20:43 - 21:42 The Evolution of Modern Marketing Campaigns

21:43 - 22:35 AI Driven Optimization

22:36 - 24:32 The Power of Authenticity

24:33 - 29:09 Stages of A/B Testing

29:10 - 32:46 Budgeting for Marketing Campaigns

32:47 - 33:23 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

33:24 - 35:59 Tools for Website Analytics and Performance Tracking

36:00 - 39:04 CRM and Marketing Automation

39:05 - 42:02 GoHighLevel: A Comprehensive Tool

42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals

44:23 - 45:47 Reach out to Andy

45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey!

46:15 - 47:00 Join the Marketing Expedition Community today!

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