Adam Rosen is a world-traveling entrepreneur who sold his first tech startup in 2019. He currently leads eocworks.com, an email marketing agency helping startups, unicorns, and Fortune 500s generate sales through email. Having exited multiple businesses and led multimillion-dollar real estate developments, Adam now enjoys the freedom of building successful ventures while exploring the world’s most inspiring places.

00:00 - 00:46 "Well, when it comes to email, there's no true silver bullet. Everyone's always looking for that one thing that's going to get you this amazing reply rate or meetings book or open rate or this or that. And the reality is it's about doing a bunch of things well that give you a one to three percent lift on each of those things. But at the end of the day, it still comes to what's the offer. Like, you know, the old saying, at least I did some real estate development and specifically land development. And one of the things you'd hear quite a bit is you can put lipstick on a pig, but at the end of the day, it's still a pig. So when it comes to marketing, it's like we can do our best to make any offer sound as good as possible. But at the end of the day, the offer is what the offer is.” — Adam Rosen

00:47 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:05 - 02:08 Adam’s Background

02:09 - 06:06 Marketing Essentials Moment: Cold Email Outreach

06:07 - 08:08 Welcome to the show, Adam!

08:09 - 10:08 Success Stories: Working with Big Brands

10:09 - 14:00 Common Mistakes in Cold Email Outreach

14:01 - 15:55 The Importance of Patience in Marketing

15:56 - 18:12 Lead Generation and Newsletters

18:13 - 23:10 Capturing First-Party Data Effectively

23:11 - 23:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

23:49 - 27:37 Tools for Email Management

27:38 - 29:06 Timeline for Setting Appointments

29:07 - 31:09 Booking Meetings

31:10 - 33:36 Opt-In vs. Opt-Out: Which is Better?

33:37 - 37:47 Getting Started with Cold Email Outreach

37:48 - 38:25 Reach out to Adam

38:26 - 38:54 Thank you so much, Adam! Share this podcast, give us a review, and enjoy your marketing journey!

38:55 - 39:42 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

#EmailMarketing #ColdEmail #MarketingEssentialsMoment #ColdEmailCampaign #EmailMarketingTools #FreshMarketingStrategy #MarketingTips #EmailMarketingTips #Entrepreneurship #Sales #BusinessGrowth

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Callie Zamzow is a fourth-generation leader of the Zamzow family of businesses, which includes Zamzows, a 92-year-old chain of garden and pet supply stores, Dynamite Specialty Products, a 44-year-old manufacturing and distribution company, and a diverse portfolio of real estate holdings. Rooted in tradition but driven by creativity, Callie brings curiosity, grit, and a deep appreciation for laughter to her leadership.

00:00 - 00:42 "We think of our customer base, and we sort of segregate them a lot of times in ages, kind of where they are in the spectrum of life, because, you know, we're selling things for primarily homeowners, but we also sell things for people who are in apartments and that sort of thing. We think about who we're actually talking to. And that's become more and more difficult, I think, as the population is aging, and then we're having newcomers coming in, and the way that they are communicated, too, like how you actually reach these different people. And then even the tactic, you know, just a regular old radio ad works really, really well for one type of person. There's a whole genre of people who don't even listen to the radio anymore.” — Callie Zamzow

00:43 - 01:00 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:01 - 01:56 About Callie

01:57 - 15:36 Marketing Essentials Moment: Generational Marketing

15:37 - 16:52 Welcome to the show!

16:53 - 19:39 Family Business Legacy

19:40 - 22:51 Transitioning Leadership in the Zamzow Family

22:52 - 25:45 Marketing Shifts: Adapting to New Generations

25:46 - 28:02 Product Range and Customer Engagement

28:03 - 34:11 Community Engagement and Newcomer Outreach

34:12 - 34:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

34:49 - 35:46 Seasonal Marketing Strategies and Events

35:47 - 36:36 Leadership Dynamics: Working with Family

36:37 - 43:02 Upcoming Initiatives and Product Launches

43:03 - 48:16 Innovative Products: The Future of Zamzow's

48:17 - 51:16 New Ways of Marketing

51:17 - 54:02 Delegate to Elevate

54:03 - 56:14 Visit Zamzows Lawn, Garden & Pet

56:15 - 56:35 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!

56:36 - 57:23 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

#MarketingTips #GenerationalMarketing #Zamzos #FamilyBusiness #MarketingJourney #Podcast #FreshMarketingStrategy #MarketingTrends #Leadership #DelegatetoElevate #MarketingShifts

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Justin Jantz helps leaders and organizations solve complex challenges, strengthen leadership capacity, and develop new ways of thinking that advance people, culture, and performance. Throughout his career—which spans commercial banking, coaching, officiating, teaching, and civic and nonprofit governance—Justin has partnered with teams and individuals across sectors to unlock greater impact and achieve better outcomes.

Today, Justin is transitioning into organizational strategy and leadership consulting, bringing a grounded perspective shaped by real-world execution, intentional leadership, and a people-centered approach. His philosophy is rooted in the belief that people development is organizational development, and that sustainable growth requires both strategic insight and relational intelligence.

Justin is passionate about leveraging assessments, coaching, and collaborative frameworks to help individuals and teams navigate change, strengthen culture, and expand their leadership impact.

00:00 - 00:46 "I got offered an opportunity to go and to learn about banking. And I knew nothing about banking at that time. And I'd been recruiting. And I'd built some skills that could potentially come over to banking. Game planning and that kind of strategy and the preparation that goes into a week. A lot of blocking. Blocking and tackling. A lot of fundamental, you know, things that are just, like, good sound fundamentals are applicable across the board.” — Justin Jantz

00:00 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:04 - 02:19 About Justin

02:20 - 06:51 Marketing Essentials Moment: Business Athlete Coach

06:52 - 11:25 Welcome to the show, Justin!

11:26 - 15:16 Entering the Banking World

15:17 - 16:54 Insights in Banking

16:55 - 18:24 Journey into Leadership Consulting

18:25 - 20:01 The Complete Leader Program

20:02 - 23:44 The Importance of Coaching in Business

23:45 - 24:20 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

24:21 - 25:10 Marketing Journey with Price Associates

25:11 - 29:21 Building Relationships and Networking

29:22 - 32:07 Success and Fulfillment in Coaching

32:08 - 35:36 Understanding DISC Assessments

35:37 - 39:58 Connecting with Potential Clients

39:59 - 46:06 Strategic Advising

46:07 - 49:24 Reach out to Justin

49:25 - 49:58 Thank you so much, Justin! Share this podcast, give us a review, and enjoy your marketing journey!

49:59 - 50:45 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

#Leadership #Coaching #BusinessAthlete #TeamDynamics #OrganizationalDevelopment #PoderificStudio #MarketingEssentialsMoment #LeadershipDevelopment #LeadershipCoaching #Marketing #WordofMouthMixer

Hosted on Acast. See acast.com/privacy for more information.