Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising.

Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences.

Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer.

00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin

00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:04 - 02:30 About Kenzie

02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising

12:52 - 14:22 Welcome to the show, Kenzie!

14:23 - 15:53 Introduction to Phoenix Digital Marketing

15:52 - 17:32 Description of Indoor Digital Billboards

17:33 - 20:03 Types of Businesses Using Digital Screens

20:04 - 22:35 Customization

22:36 - 24:20 Cost and Budgeting

24:21 - 27:13 Scaling and Exposure

27:14 - 29:20 Host Partnerships and Screen Placement

29:21 - 29:57 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

29:58 - 35:40 Parenting Challenges and Rewards

35:41 - 40:48 NSAC Campaigns and Clients

40:49 - 42:20 Agency Challenges

42:21 - 43:40 Media Sales Experience

43:41 - 44:28 Reach out to Kenzie

44:29 - 00:00 Final Thoughts and Words of Wisdom

44:51 - 46:31 Word-of-Mouth Mixers and Networking

46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey!

47:22 - 48:09 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding

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Kirstin Falk is Senior Advisor of Brand Strategy & Partnerships at Breakwater Studios, where she advises the team on scaling the business, fostering the brand, and leading strategic initiatives across marketing and client services. In her role, she guides the company’s positioning in a competitive landscape and enables collaborations that amplify Breakwater’s storytelling and reach.

00:00 - 00:18 "Where do I think short form content is going to go? I think the same things that matter are going to continue to matter, which is really good storytelling, values driven storytelling, not selling people a product, but actually communicating through values and connecting with them emotionally.” — Kirstin Falk

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 02:30 About Kirstin Falk

02:31 - 07:47 Marketing Essentials Moment: Using AI Effectively

07:48 - 09:54 Welcome to the show, Kirstin!

09:55 - 11:36 Passion for Brand Marketing

11:37 - 13:20 Overview of the Project

13:21 - 15:06 Kirsten's Role in the Project

15:07 - 17:23 Strategies for Distribution and Promotion

17:24 - 18:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

18:01 - 19:37 Shifting Focus to Short-Form Content

19:38 - 21:20 The Importance of Authentic Storytelling

21:21 - 22:47 Building Relationships with Brands

22:48 - 25:15 Story Development Process

25:16 - 27:40 Creating Transparent Interview Environments

27:41 - 28:04 The Importance of Authenticity in Storytelling

28:05 - 30:44 Effective Brand Storytelling

30:45 - 32:03 Reach out to Kirstin Falk

32:04 - 32:34 Thank you so much, Kirstin! Share this podcast, give us a review, and enjoy your marketing journey!

32:35 - 33:22 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!

#ShortFormContent #ContentMarketing #Storytelling #MarketingEssentialsMoment #MarketingTips #AITools #AITrends #FreshMarketingStrategy #WordofMouthAdvertising #Authenticity #Branding

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Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.

00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:38 About Kevin

02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility

07:54 - 09:15 Kevin, Welcome to the show!

09:16 - 12:23 Dividing Sales and Business Development Roles

12:24 - 17:23 Metrics and Tools for Tracking Sales

17:24 - 22:07 Getting Past Gatekeepers

22:08 - 26:05 Different Sales Person Profiles

26:06 - 29:45 Networking and Relationship Building

29:46 - 31:45 Sales Process and Lead Qualification

31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:23 - 35:08 Negotiation Tactics in Sales

35:09 - 39:18 Prequalification and Online Lead Forms

39:19 - 41:47 Interview Questions for Sales Candidates

41:48 - 43:21 Compensation Models for Sales Reps

43:22 - 47:57 Advice on Sales Hiring

47:58 - 50:00 Training and Onboarding Salespeople

50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/

50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!

50:48 - 51:34 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips

Hosted on Acast. See acast.com/privacy for more information.