Imagine a world where your expertise can operate 24/7, without burning out.

In this video episode, my twin sister and I are showing you step by step how to clone yourself and create your very own digital twin using Custom GPTs

You'll learn why the paid version of ChatGPT is a game-changer, how to start cloning your skills, and real-world examples of custom GPTs in action.

If you're sick of repetitive tasks and want to focus on what makes you great, this episode is for you. Download the cheat sheet from the show notes and start cloning yourself today!

Time Stamp:

00:31 Introduction to AI and Custom GPT

01:12 Understanding Custom GPT and Its Benefits

04:56 Steps to Create Your Custom GPT

07:35 Testing and Fine-Tuning Your Custom GPT

12:52 Real-World Applications and Success Stories

22:14 Using Custom GPT for Lead Generation and Customer Support

33:02 Final Thoughts and Resources

✅ CHEAT SHEET: How to Clone Your Skills Using a Custom GPT

Step 1: Define What You’re Cloning

☑️ Your expertise (email marketing, fitness, HR?)

☑️ Your tone of voice (e.g., cheeky, direct, nurturing)

☑️ Your methods, checklists, frameworks, FAQs

Step 2: Create a Persona for Your GPT

☑️ Name your GPT

☑️ Describe your role: “I help [who] with [what]”

☑️ Choose your tone and values

☑️ Include what you do not want it to say

Step 3: Collect Your Knowledge

☑️ Blog posts, SOPs, onboarding docs

☑️ Email templates

☑️ FAQs or client scripts

☑️ Product or service descriptions

Step 4: Build It in ChatGPT

☑️ Go to “Explore GPTs” > “Create GPT”

☑️ Fill in your GPT's name and instructions

☑️ Upload files or paste content

☑️ Test a few sample questions

Step 5: Train It Like an Intern

☑️ Adjust how it responds

☑️ Give feedback: “Make that more casual” or “Use bullets” ☑️ Repeat until the tone feels just right

Step 6: Put It to Work

☑️ Use it to respond to team or client questions

☑️ Add it to your website

☑️ Use it to write your content

☑️ Create a lead magnet: “Ask MyGPT anything!”

Step 7: Keep It Fresh

☑️ Update files and responses regularly

☑️ Re-train as your business grows

☑️ Keep tone aligned with your evolving brand

Think you're "just not good at sales"? Think again.

In this episode of Marketing Automation Made Simple, we’re flipping the script on selling with Frances Pratt, founder of Metisan and a total pro at helping people feel good about sales. We dive into why sales doesn’t have to feel slimy, how automation can ease the awkward parts, and why your favourite client holds the key to your next breakthrough.

Whether you're running a business, wearing all the hats, or just trying to stop dreading sales calls, this conversation is for you.

Let’s ditch the pressure and make selling feel like helping

👩‍💼 About Our Guest
Frances Pratt has over 30 years of sales experience and is the founder of Metisan, where she helps people sell with confidence and clarity. She's the author of More Sales, Less Marketing, and she's on a mission to turn selling into something everyone can feel good about.

🧠 What You’ll Learn

• Why sales gets a bad rap—and how to change your mindset

• How to sell without feeling like a pushy salesperson

• The biggest myth about sales (hint: it’s not just for extroverts)

• How automation can free you up to build real relationships

• The two things every business owner should ask their favorite clients

00:00 Introduction

00:30 Reframing Sales with Frances Pratt

05:36 The Biggest Myths About Sales

07:57 Outbound vs Inbound Sales

12:51 Setting Clear Expectations for Salespeople

23:51 The Importance of Customer Feedback

26:52 The Role of Marketing in Sales

31:15 Conclusion and Final Tips

Here's where you can find Frances:

LinkedIn : https://www.linkedin.com/in/franpratt/

Instagram : https://www.instagram.com/metisanau/

Facebook : https://www.facebook.com/Metisan.au

AccelerateSales : Group sales coaching : https://acceleratesales.online/

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Burnout, messy marketing, and tech overwhelm—sound familiar?

If you're feeling overwhelmed, intimidated, or just sceptical about using AI in your business—you're not alone. Many coaches, consultants, and business owners worry that AI will strip away the human touch.

In this episode, I'm joined by long-time online business expert Jason Van Orden to unpack how AI can actually make your life easier—without making your brand sound robotic.

We explore how to use AI like a business advisor, keep your messaging authentic, and scale in a way that feels right.

Jason Van Orden is the Growth Strategist to Coaches and Consultants.

Jason also shares a success story of a client who completed her long-awaited book using AI assistance and provides actionable insights on creating a customized AI 'second brain' for business owners.

Also check out Jason's workshop for further learning:

https://jasonvanorden.com/ai/

Website: https://jasonvanorden.com/

🎧 Tune in to learn how to stay human while getting smarter with your strategy.

Timestamp:

00:00 Introduction and Welcome

00:32 Meet Jason Van Orden

02:00 Jason's Journey in Marketing

03:56 The Power of AI in Business

04:37 Practical AI Applications

08:30 Creating a Custom AI Advisor

10:00 Frankie the cat interrupts the conversation

22:46 Real-Life Success Stories

28:19 Conclusion and Resources

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

🤔 Email vs. Automation vs. AI—what's the ultimate marketing tool for your business?

In this episode of the Marketing Automation Made Simple podcast, host Jovana and special guest Milena delve into the world of email marketing, marketing automation, and AI agents.

They discuss the power and challenges of email marketing, highlighting its high ROI and the importance of personalization.

They also cover marketing automation, emphasizing its efficiency in sending timely and relevant messages without manual intervention.

Finally, they explore the role of AI agents, explaining how they can enhance marketing efforts through real-time data analysis and personalized engagement, while maintaining the need for human touch.

The episode is packed with insights on how businesses can strategically implement these tools for maximum impact.

Find out in our latest podcast episode with expert insights from Jovana and Milena.

It's time to maximize impact and grow smarter!

Time stamp

00:00 Introduction to Marketing Dilemmas

01:24 The Power of Email Marketing

03:26 Challenges in Email Marketing

03:59 Transition to Marketing Automation

05:19 Understanding Marketing Automation

08:46 The Rise of AI Agents

10:47 Future of AI in Marketing

17:10 Practical Advice for Businesses

17:56 Conclusion and Final Thoughts

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this episode of the Marketing Automation Made Simple podcast, Jovana explores how AI is poised to transform marketing and business operations in 2025 and beyond.

Jovana shares recent updates on her new startups and her new role as the director of MI Academy.

The episode dives into the practical applications of AI, including AI agents that can automate tasks, reduce traditional marketing roles, and introduce dynamic pricing models.

With examples and expert insights, the discussion covers the benefits and challenges of integrating AI into small businesses, emphasizing the importance of strategic use of the technology to maintain efficiency and innovation.

TIME STAMP:

00:00 Introduction and Episode Overview

00:38 Personal Updates from Jovana

03:17 The Impact of AI on Marketing Roles

05:21 Understanding AI Agents

08:22 AI in Action: Real-World Examples

10:57 The Future of SaaS with AI

13:23 Pros and Cons of AI for Small Businesses

17:30 Conclusion and Final Thoughts Open AI Demo of a Customer Service AI Agent - check it out on this X post.

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Want to close deals faster? 📈 Are you still using spreadsheets to manage leads? Adam Tuttle shares why investing in a CRM is crucial for small businesses in today's tech-driven world. Catch the insights in our latest podcast episode!

In this episode of Marketing Automation Made Simple, Jovana welcomes Adam Tuttle, Director of Business Activation at ActiveCampaign.

 Adam is a CRM enthusiast, marketing automation implementer, and e commerce marketing aficionado

Adam shares his 12-year journey with ActiveCampaign and discusses the evolution and future of CRMs and marketing automation, especially with the integration of AI.

The conversation delves into the importance of having a CRM, the impact of AI on marketing, the benefits of rapid automation, and practical examples of AI-driven initiatives.

Adam emphasizes the significance of personalization, efficiency, and staying current with technological advancements, offering valuable advice to small businesses and listeners on leveraging technology for growth.

Connect with Adam on LinkedIn - https://www.linkedin.com/in/j-adam-tuttle/

Listen now and take your business to the next level!

Timestamp

[00:02:24] The evolving definition of CRM.

[00:05:26] CRM vs. spreadsheets in sales.

[00:08:35] AI replacing data analysis roles.

[00:12:14] Personalized marketing automation evolution.

[00:18:40] Trust and technology in marketing.

[00:19:34] Technology and human connection.

[00:24:28] Using ChatGPT for sales efficiency.

[00:29:12] AI in lead qualification.

[00:30:36] Boosting connect rates through automation.

[00:36:09] Problem-solving in business technology.

You can trial ActiveCampaign for FREE for 14 days here

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Let's talk about how to build a marketing growth system for your ecommerce store!

In this comprehensive episode of 'Marketing Automation Made Simple,' Jovana from bumperleads.com provides e-commerce business owners with crucial strategies for building a marketing growth system and optimizing sales, particularly in preparation for major shopping events like Black Friday.

The episode covers the importance of planning and simplifying marketing automation, capturing leads via email marketing platforms, and the use of lead magnets such as website pop-ups.

It delves into integrating online and offline customer data, using QR codes, and setting up effective customer retention strategies including abandoned cart reminders.

Jovana emphasizes the use of CRM systems for lead nurturing, personalizing email marketing, and leveraging customer data through surveys.

Practical tips are shared for successful Black Friday campaigns, including early bird registrations and strategic email sequences.

Podcast Listener Shoutout:

Othmane and Youssef run this amazing business in Dubai called Kurtains.ae https://kurtains.ae/ and they've found clever ways to revolutionize e-commerce with a customized WooCommerce checkout and a frictionless subscription services, that is very impressive! Well done guys! You'll have to buy their curtains if you're in Dubai to check out this amazing purchasing process :)

Time Stamp

00:00 Welcome to Marketing Automation Made Simple

00:23 The Importance of Planning for Black Friday

00:31 Simplifying Marketing Automation

02:04 Capturing Leads Effectively

03:21 Growing Your Customer Database

04:29 Leveraging Email Marketing

04:45 Maximizing Black Friday Sales

05:39 Understanding Traffic and Lead Conversion

11:07 Strategies for Seasonal Sales

12:16 Enhancing Customer Engagement Online

13:36 The Power of Abandoned Cart Emails

15:10 High Delivery Costs and Cart Abandonment

15:46 Importance of Free Shipping and Stock Reminders

16:04 Coupon Redemption Issues and Account Creation Friction

17:10 Abandoned Cart Reminders and Retargeting Strategies

17:42 Sales Team and CRM Integration

19:56 Personalizing Email Marketing

22:30 Black Friday Campaign Strategies

25:42 Post-Black Friday Promotions and Holiday Sales

26:46 Listener Shoutout - Kurtains.ae

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Simplifying Marketing Automation for Small Businesses: Strategies for Seamless Integration and Increased Revenue In this episode of 'Marketing Automation Made Simple,' host Jovana from BumperLeads.com dives deep into simplifying marketing automation for small business owners.

She discusses real-world examples and strategies for integrating various marketing tools to save time and money. Drawing from a recent workshop with a law firm, Jovana emphasizes the importance of cohesive systems, reducing tech debt, and effective lead nurturing through CRM and marketing automation platforms.

She also outlines the 'Bumper Blueprint' strategy, focusing on custom CRM enhancements, segmentation, and automation to streamline sales and marketing operations.

Listeners will gain insights on improving lead capture, implementing follow-up sequences, and creating VIP customer experiences, all aimed at increasing revenue and efficiency. 00:00 Introduction to Marketing Automation 00:36 Workshop Insights and Challenges 03:28 Strategies for System Integration 04:18 The Bumper Blueprint: A Marketing Growth System 05:27 Client Case Study: Custom CRM and Marketing Automation 12:18 Segmentation and Customer Journey 16:25 Lead Capture and Nurturing 38:01 Engagement Tracking and Database Health 42:12 Implementation and Training 43:45 Conclusion and Next Episode Preview

===================================

Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.

P.S. Here are 4 ways we can help you grow your business:

1. Check out our socials for free marketing tips that you can implement in your business today:

Instagram: https://www.instagram.com/bumperleads/

Facebook: https://www.facebook.com/bumperleads/

LinkedIn: https://www.linkedin.com/company/17912778/

TikTok: https://www.tiktok.com/@bumperleads

2. Done-With-You Training - Join the Waitlist

https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/

3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com

4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales