『Marketing Automation Made Simple』のカバーアート

Marketing Automation Made Simple

Marketing Automation Made Simple

著者: Jovana Vujnic
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This podcast is for business owners who are are looking to uncover hidden money in their business. Whether you're running a physical shop or an online retail; a software as a service or consulting business, you will learn best practices when it comes to nurturing your customers and growing your business with automation. Your host is Jovana Vujnic who runs Bumper Leads, a Marketing Automation Agency that helps businesses like yours create their own marketing growth systems using their proven 6-step framework called The Bumper Blueprint delivered as an online course and through 1:1 consulting. You can learn more about Bumper Leads by visiting their website www.bumperleads.comJovana Vujnic 経済学
エピソード
  • S4E04 - Creating Your AI Twin with Custom ChatGPT (with my REAL twin)
    2025/05/28

    Imagine a world where your expertise can operate 24/7, without burning out.

    In this video episode, my twin sister and I are showing you step by step how to clone yourself and create your very own digital twin using Custom GPTs

    You'll learn why the paid version of ChatGPT is a game-changer, how to start cloning your skills, and real-world examples of custom GPTs in action.

    If you're sick of repetitive tasks and want to focus on what makes you great, this episode is for you. Download the cheat sheet from the show notes and start cloning yourself today!


    Time Stamp:

    00:31 Introduction to AI and Custom GPT

    01:12 Understanding Custom GPT and Its Benefits

    04:56 Steps to Create Your Custom GPT

    07:35 Testing and Fine-Tuning Your Custom GPT

    12:52 Real-World Applications and Success Stories

    22:14 Using Custom GPT for Lead Generation and Customer Support

    33:02 Final Thoughts and Resources

    ✅ CHEAT SHEET: How to Clone Your Skills Using a Custom GPT

    Step 1: Define What You’re Cloning

    ☑️ Your expertise (email marketing, fitness, HR?)

    ☑️ Your tone of voice (e.g., cheeky, direct, nurturing)

    ☑️ Your methods, checklists, frameworks, FAQs

    Step 2: Create a Persona for Your GPT

    ☑️ Name your GPT

    ☑️ Describe your role: “I help [who] with [what]”

    ☑️ Choose your tone and values

    ☑️ Include what you do not want it to say

    Step 3: Collect Your Knowledge

    ☑️ Blog posts, SOPs, onboarding docs

    ☑️ Email templates

    ☑️ FAQs or client scripts

    ☑️ Product or service descriptions

    Step 4: Build It in ChatGPT

    ☑️ Go to “Explore GPTs” > “Create GPT”

    ☑️ Fill in your GPT's name and instructions

    ☑️ Upload files or paste content

    ☑️ Test a few sample questions

    Step 5: Train It Like an Intern

    ☑️ Adjust how it responds

    ☑️ Give feedback: “Make that more casual” or “Use bullets” ☑️ Repeat until the tone feels just right

    Step 6: Put It to Work

    ☑️ Use it to respond to team or client questions

    ☑️ Add it to your website

    ☑️ Use it to write your content

    ☑️ Create a lead magnet: “Ask MyGPT anything!”

    Step 7: Keep It Fresh

    ☑️ Update files and responses regularly

    ☑️ Re-train as your business grows

    ☑️ Keep tone aligned with your evolving brand


    続きを読む 一部表示
    36 分
  • S4E03 - The Introvert’s Guide to Selling with Confidence
    2025/04/23

    Think you're "just not good at sales"? Think again.

    In this episode of Marketing Automation Made Simple, we’re flipping the script on selling with Frances Pratt, founder of Metisan and a total pro at helping people feel good about sales. We dive into why sales doesn’t have to feel slimy, how automation can ease the awkward parts, and why your favourite client holds the key to your next breakthrough.

    Whether you're running a business, wearing all the hats, or just trying to stop dreading sales calls, this conversation is for you.

    Let’s ditch the pressure and make selling feel like helping

    👩‍💼 About Our Guest
    Frances Pratt has over 30 years of sales experience and is the founder of Metisan, where she helps people sell with confidence and clarity. She's the author of More Sales, Less Marketing, and she's on a mission to turn selling into something everyone can feel good about.

    🧠 What You’ll Learn

    • Why sales gets a bad rap—and how to change your mindset

    • How to sell without feeling like a pushy salesperson

    • The biggest myth about sales (hint: it’s not just for extroverts)

    • How automation can free you up to build real relationships

    • The two things every business owner should ask their favorite clients

    00:00 Introduction

    00:30 Reframing Sales with Frances Pratt

    05:36 The Biggest Myths About Sales

    07:57 Outbound vs Inbound Sales

    12:51 Setting Clear Expectations for Salespeople

    23:51 The Importance of Customer Feedback

    26:52 The Role of Marketing in Sales

    31:15 Conclusion and Final Tips

    Here's where you can find Frances:

    LinkedIn : https://www.linkedin.com/in/franpratt/

    Instagram : https://www.instagram.com/metisanau/

    Facebook : https://www.facebook.com/Metisan.au

    AccelerateSales : Group sales coaching : https://acceleratesales.online/


    ===================================


    Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.


    P.S. Here are 4 ways we can help you grow your business:


    1. Check out our socials for free marketing tips that you can implement in your business today:


    Instagram: https://www.instagram.com/bumperleads/

    Facebook: https://www.facebook.com/bumperleads/

    LinkedIn: https://www.linkedin.com/company/17912778/

    TikTok: https://www.tiktok.com/@bumperleads


    2. Done-With-You Training - Join the Waitlist

    https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/


    3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com


    4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales


    続きを読む 一部表示
    35 分
  • S4E02 - How to Use AI Without Losing Your Voice (with Jason Van Orden)
    2025/04/08

    Burnout, messy marketing, and tech overwhelm—sound familiar?

    If you're feeling overwhelmed, intimidated, or just sceptical about using AI in your business—you're not alone. Many coaches, consultants, and business owners worry that AI will strip away the human touch.

    In this episode, I'm joined by long-time online business expert Jason Van Orden to unpack how AI can actually make your life easier—without making your brand sound robotic.

    We explore how to use AI like a business advisor, keep your messaging authentic, and scale in a way that feels right.


    Jason Van Orden is the Growth Strategist to Coaches and Consultants.

    Jason also shares a success story of a client who completed her long-awaited book using AI assistance and provides actionable insights on creating a customized AI 'second brain' for business owners.

    Also check out Jason's workshop for further learning:

    https://jasonvanorden.com/ai/

    Website: https://jasonvanorden.com/

    🎧 Tune in to learn how to stay human while getting smarter with your strategy.


    Timestamp:

    00:00 Introduction and Welcome

    00:32 Meet Jason Van Orden

    02:00 Jason's Journey in Marketing

    03:56 The Power of AI in Business

    04:37 Practical AI Applications

    08:30 Creating a Custom AI Advisor

    10:00 Frankie the cat interrupts the conversation

    22:46 Real-Life Success Stories

    28:19 Conclusion and Resources


    ===================================


    Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.


    P.S. Here are 4 ways we can help you grow your business:


    1. Check out our socials for free marketing tips that you can implement in your business today:


    Instagram: https://www.instagram.com/bumperleads/

    Facebook: https://www.facebook.com/bumperleads/

    LinkedIn: https://www.linkedin.com/company/17912778/

    TikTok: https://www.tiktok.com/@bumperleads


    2. Done-With-You Training - Join the Waitlist

    https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/


    3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com


    4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales


    続きを読む 一部表示
    32 分

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