『Marketing Automation Made Simple』のカバーアート

Marketing Automation Made Simple

Marketing Automation Made Simple

著者： Jovana Vujnic
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 Feeling like you’re leaving money on the table? You probably are. This podcast helps busy business owners simplify their marketing, automate sales, and grow with less stress. Whether you're running an online store, consultancy, SaaS or retail biz - you’ll get real-world tips to nurture leads and boost sales using automation. Hosted by Jovana Vujnic, founder of Bumper Leads and creator of The Bumper Blueprint™. Subscribe for straight-talking, step-by-step strategies you can actually use. 🎧 Ready to stop chasing leads and start converting them? Hit play. 🎧 Learn more: bumperleads.comJovana Vujnic 経済学
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  • S4E07 - How Tony Robbins Uses AI to Scale His Coaching (with his Digital Twin)

    S4E07 - How Tony Robbins Uses AI to Scale His Coaching (with his Digital Twin)
    2025/09/02
    Ever wished you could clone yourself to handle sales calls, customer questions, or onboarding - without losing that human touch?In this episode of Marketing Automation Made Simple, I sit down with Arman Assadi, founder of Steno.ai, the company behind Tony Robbins’ official AI voice twin. Yes, Tony Robbins now has a digital voice agent that can coach, inspire, and guide users as if they’re speaking to the real deal - and it's powered by AI.We unpack what that actually means, how it works, and why this kind of automation is no longer just for tech giants. If you’re a small business owner or digital marketer tired of being stuck in endless Zooms or writing the same emails on repeat, this episode will show you a smarter, more scalable path.We cover:What a voice agent really is - and how it’s different from a chatbotHow Tony Robbins (and other famous coaches) is using AI to personally coach thousands at scaleReal-world ways small businesses are using voice agents todayWhat it takes to set one up (hint: it’s way more affordable than you think)The future of marketing funnels and customer experience with AIWhether you’re new to AI or already experimenting, this conversation will open your eyes to what’s possible right now - without burning out or blowing your budget.“Voice agents are like having a one-on-one sales call with a clone of yourself—24/7, in any language.”“You’ve spent years building content. Voice agents let you turn that into one-on-one, personalized conversations with every lead.”– Arman Assadi“It’s not just automation—it’s connection at scale. That’s what voice AI brings to the table.”– Jovana Vujnic🎯 Mentioned in the episode:Steno.aiTony Robbins AI Coach AppYou can follow Arman on Instagram LinkedInTime Stamp:00:00 Introduction to Marketing Automation Made Simple00:20 Exploring Voice Agents with Arman Assadi01:17 Understanding Voice Agents and Their Capabilities03:57 Arman Assadi's Journey and Insights07:27 The Future of AI and Voice Agents10:24 Implementing Voice Agents in Small Businesses18:38 Cost and Accessibility of Voice Agents25:33 Impact and Potential of AI in Business35:08 Conclusion and Final Thoughts🎯 P.S. Here are 4 ways we can help you grow your business (without the overwhelm):1. Free tips, real results.Follow us on social for bite-sized marketing automation tips you can implement today:📲 Instagram | Facebook | LinkedIn | TikTok | XFollow Jovana on LinkedIn and X2. Want to DIY with support?Join the waitlist for our Done-With-You training:👉 Marketing Automation Made Simple Course3. Ready to scale fast with expert help?Apply to work with us privately using The Bumper Blueprint™:🚀 Let’s build your growth system4. Quick win alert!Grab our free checklist: 30 Ways to Boost Your Sales & Save Time with Automation:📥 Download it here
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    36 分
  • S4E06 - AI & Ethics: How to Stay Compliant and Build Trust with Customers

    S4E06 - AI & Ethics: How to Stay Compliant and Build Trust with Customers
    2025/08/06

    What happens when AI misfires in your business?

    Spoiler alert: it’s not pretty.

    In this episode of Marketing Automation Made Simple, we’re diving deep into the messy, misunderstood world of AI ethics and compliance.

    From accidental discount offers that spark outrage (yes, we’re sharing a personal example involving a craft brewery), to AI avatars that leave followers feeling... icky - this is the episode every business owner needs to hear before they flip the automation switch.

    We’re discussing:

    • The dangers of shady shortcuts in marketing automation

    • Why permission-based marketing is your new best friend

    • How big brands (like Amazon) got it wrong—and what you can learn from them

    • Practical ways to stay human while scaling with tech

    • The must-know regulations that could save your butt (and your brand)

    If you’re using automation to grow your business - or thinking about it - this episode will help you stay smart, simple, and above all… ethical.

    👀 Check out the full blog post for links to the legislation and tools mentioned at BumperLeads.com

    TIME STAMP:

    00:00:00 - Introduction: Nightmare Scenarios in Automation
    00:00:58 - Welcome to Marketing Automation Made Simple
    00:01:10 - The Importance of Ethical AI
    00:01:42 - What is Ethical AI?
    00:01:53 - Case Study: Amazon's Biased Recruitment Tool
    00:02:25 - Key Challenges in Ethical AI
    00:02:25 - Transparency: Letting Customers Know
    00:02:47 - Consent: Explicit Customer Agreement
    00:02:59 - Bias: Avoiding Unintentional Favoritism
    00:03:20 - Compliance: Why It Matters
    00:03:20 - Case Study: Facebook Cambridge Analytica Scandal
    00:04:01 - Permission-Based Marketing
    00:04:44 - Recording Conversations: Explicit Consent
    00:05:05 - Key Laws to Keep in Mind
    00:05:15 - TCPA: Protecting Consumers from Unwanted Calls
    00:05:38 - GDPR: The Gold Standard in Privacy Regulation
    00:06:22 - Australian Privacy Act: Clear Consent and Data Management
    00:06:54 - EU AI Act: Setting Global Benchmarks
    00:07:15 - The Importance of Trust in Business
    00:07:36 - Case Study: Babylon Health's AI-Driven Chatbot
    00:08:09 - AI Avatars and Customer Trust
    00:09:14 - Case Study: Craft Brewer's Automation Mistake
    00:10:07 - Keeping Trust at the Forefront
    00:10:07 - Human in the Loop: Reviewing AI Decisions
    00:10:29 - Transparency on Social Media
    00:10:40 - Practical Tips for Ethical Automation
    00:10:51 - Regular Compliance Checks
    00:11:12 - Explicit Consent for Automation
    00:11:33 - Clear Notification for Recorded Conversations
    00:11:44 - Regular Bias Checks
    00:11:55 - Labeling AI-Generated Content
    00:12:05 - Protecting Reputation and Customer Loyalty
    00:12:16 - Summary and Closing Remarks
    00:12:59 - Additional Resources and Blog Post Information

    00:10:40 - "Doing these things isn't just about avoiding trouble, it's about protecting your reputation and ensuring customers keep coming back and doing business with you more."


    P.S. Here are 4 ways we can help you grow your business:


    1. Check out our socials for free marketing tips that you can implement in your business today:


    Instagram: https://www.instagram.com/bumperleads/

    Facebook: https://www.facebook.com/bumperleads/

    LinkedIn: https://www.linkedin.com/company/17912778/

    TikTok: https://www.tiktok.com/@bumperleads


    2. Done-With-You Training - Join the Waitlist

    https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/


    3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com


    4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales
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    14 分
  • S4E05 - Choosing The Right CRM Interview w/ Frieda Maher

    S4E05 - Choosing The Right CRM Interview w/ Frieda Maher
    2025/07/07

    Feeling like your CRM is more trouble than it’s worth—or worse, still stuck in a spreadsheet? This episode is your permission slip to stop the tech overwhelm and start making smart, scalable decisions.

    I chat with Frieda Maher, founder of Sales Pod and CRM transformation queen, about how small businesses can ditch clunky systems, stop wasting time, and build simple, scalable solutions that actually work.

    Whether you’re CRM-shopping, considering a switch, or just trying to make your current setup work harder (without hiring another admin), Frieda breaks it all down—minus the jargon.

    🔗 Links & Resources:

    • Connect with Frieda on LinkedIn: Frieda Maher

    • Visit Sales Pod: salespod.com.au

    • Frieda’s course: CRM Game Plan (or update with correct link)

    • Tools mentioned: MailerLite, HubSpot, ActiveCampaign, Go High Level, Insightly, Pipedrive, Zoho

    • Bonus: Chris L. Davis – ActiveCampaign Education & Mentorship

      My Interview with Chris L. David - listen here


    Time Stamp

    00:00 – Intro: Why simple, smart, and human systems are the way forward
    01:05 – Meet Frieda Ma: From global sales ops to small business game-changer
    03:12 – Why big improvements happen in small businesses
    06:40 – The truth about what a CRM actually is (and isn’t)

    09:55 – “What’s the best CRM?” is the wrong question to ask

    13:01 – When it’s time to ditch your system and upgrade (hint: more effort in than value out)

    17:15 - Signs your tech stack is holding you back (and wasting money)

    19:40 – How to make CRM decisions without losing your min

    23:30 – Frieda’s course: CRM Game Plan—structure without overwhelm

    29:42 – Real talk on CRM pricing, scale, and hidden traps

    30:05 – Listener Q&A from Aya: How to break into CRM as a career

    31:10 – Top CRM picks for small businesses right now (MailerLite, HubSpot, ActiveCampaign & more)

    34:12 – Frieda’s final advice: Start small, stay human, and pick tech that supports how you work


    P.S. Here are 4 ways we can help you grow your business:


    1. Check out our socials for free marketing tips that you can implement in your business today:


    Instagram: https://www.instagram.com/bumperleads/

    Facebook: https://www.facebook.com/bumperleads/

    LinkedIn: https://www.linkedin.com/company/17912778/

    TikTok: https://www.tiktok.com/@bumperleads


    2. Done-With-You Training - Join the Waitlist

    https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/


    3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com


    4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales
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    33 分
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