エピソード

  • ChatGPT Ads: The New Arbitrage for 2026

    ChatGPT Ads: The New Arbitrage for 2026
    2026/01/29
    Steal our winning strategy to optimize your content for AI discovery: https://clickhubspot.com/swa Attend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: https://hubs.la/Q040m6fn0 Ep. 396 Could ChatGPT become a $47 billion ads business by matching Google’s user monetization? Kipp and Kieran dive into the massive opportunity for marketers as ChatGPT and AI platforms launch new ad products. Learn more on three gold rush opportunities in the coming wave of AI ads, how intent-based advertising will change conversion rates and ROI, the new playbook for building apps and review sites, and why better analytics and targeting will transform your marketing strategy for 2026. Mentions ChatGPT https://chatgpt.com/ MoneySuperMarket https://www.moneysupermarket.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    21 分
  • This AI Tool Works Like a $300,000 McKinsey Consultant

    This AI Tool Works Like a $300,000 McKinsey Consultant
    2026/01/27
    Get our playbook to reverse engineer any competitor + 10 market research prompts: https://clickhubspot.com/mkv Ep. 395 Making market research more efficient and way cheaper. Kipp and Kieran dive into why Manus may be the world’s best marketing analyst—and why most marketers are sleeping on it. Learn more on how you can unlock high-value, easy-to-use market research, competitive intelligence, and actionable insights by combining Manus with SimilarWeb data, see how to model budgets using real traffic benchmarks, and watch as Kipp and Kieran turn cutting-edge research into killer presentations and website designs in minutes. Mentions Manus https://manus.im/ Similarweb https://www.similarweb.com/ NotebookLM https://notebooklm.google/ Salesforce https://www.salesforce.com/ Coinbase https://www.coinbase.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    27 分
  • Marketing is Already Dead, You Just Don't Know It

    Marketing is Already Dead, You Just Don't Know It
    2026/01/22
    Get our AI content system that keeps your content human: https://clickhubspot.com/krv Ep. 394 Is automating comments with AI the future of marketing, or a path to disaster? Kipp and Kieran dive into the controversial rise of AI marketing agents and why automating community engagement could ruin what makes marketing—and the Internet—remarkable. Learn more on why human-crafted content and authentic participation build real brands, the problems with automating community interactions, and how to use AI as a powerful assistant instead of a shortcut to mediocrity. Mentions Astral https://www.astral.now/ Reddit https://www.reddit.com/ LinkedIn https://www.linkedin.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    25 分
  • 233M Views in 3 Days: The David Beckham AI Workflow

    233M Views in 3 Days: The David Beckham AI Workflow
    2026/01/20
    Get PJ's free AI Video Production Stack + Workflow: https://clickhubspot.com/whs Ep. 393 233 million views in just three days — can AI-generated ads really replace million-dollar productions? Kipp, Kieran, and guest, PJ Accetturo, of Genre.ai, dive into the wild world of AI-powered commercial workflows and the viral David Beckham ad that’s turning heads across the industry. Learn more about AI-driven creative teams, the tools behind photorealistic video production, and the emerging future—where hyper-niche stories thrive and challenger brands outsmart the incumbents. Mentions PJ Accetturo https://www.linkedin.com/in/pj-accetturo-b3b693129/ Genre.ai https://www.genre.ai/ Figma https://www.figma.com/ Nano Banana Pro https://gemini.google/overview/image-generation/ Freepik https://www.freepik.com/ai/image-generator Veo 3.1 https://gemini.google/overview/video-generation/ Kling https://klingai.com/global/ ElevenLabs https://elevenlabs.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    43 分
  • Claude Cowork Just Did 7 Days of Work in 15 Minutes

    Claude Cowork Just Did 7 Days of Work in 15 Minutes
    2026/01/15
    Get our free prompt stack for Claude Cowork: https://clickhubspot.com/smd Ep. 392 Is this the ChatGPT moment for business productivity? Kipp Bodnar dives into why Claude Cowork represents a seminal moment in AI for business use, breaking down how it empowers non-technical users to work faster and smarter than ever. Learn more about what makes Cowork unique (local file access and true desktop integration), how AI can automate your workday (from building strategies to batch-creating assets), and why this could be the biggest AI leap for business since ChatGPT. Mentions Claude Cowork https://support.claude.com/en/articles/13345190-getting-started-with-cowork Claude Code https://code.claude.com/docs/en/overview Claude Max https://support.claude.com/en/articles/11014257-about-claude-s-max-plan-usage Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    18 分
  • This Video Proves AI Generated Images are Dying

    This Video Proves AI Generated Images are Dying
    2026/01/13
    Get our AI content system that keeps your content human: https://clickhubspot.com/fbe Ep. 391 Is 2026 the year of the AI backlash? Kieran Flanagan and Kipp Bodnar dive into what the growing resentment toward AI content means for marketers and how to stand out by embracing human creativity and expertise. Learn more about why authenticity is becoming the ultimate growth strategy, how brands like Equinox are flipping AI slop into standout campaigns, and the practical steps you need to succeed in a world overwhelmed by generic, automated content. Mentions Grok https://grok.com/ Equinox AI Ads https://www.instagram.com/p/DTIsY5tkrSB/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Patagonia 2011 New York Times ad https://www.patagonia.com/stories/planet/activism/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    20 分
  • How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)

    How to Make the Most Realistic AI Videos (Step-by-Step Tutorial)
    2026/01/08
    Get Kieran's AI Video Ad Stack guide + prompts: https://clickhubspot.com/rhv Ep. 390 How long does it really take to make a realistic AI video ad? Kipp and Kieran dive into a step-by-step tutorial for creating high-quality, believable AI-powered videos, even if you’re not a video expert. Learn more on how to develop a creative concept that AI tools can’t replace, the essential workflow for using Veo 3.1 and Nano Banana Pro, and why reference images are the secret to seamless video scenes. This episode breaks down the process and tips to help you master AI video creation faster and smarter. Mentions Veo 3.1 https://deepmind.google/models/veo/ Nano Banana Pro https://gemini.google/overview/image-generation/ ElevenLabs https://elevenlabs.io/ Figma https://www.figma.com/ CapCut https://www.capcut.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    20 分
  • 5 AI Tools The Smartest Marketers Are Using In 2026

    5 AI Tools The Smartest Marketers Are Using In 2026
    2026/01/06
    7 AI Tools you'll need in 2026 (Free Guide, Prompts, Workflows): https://clickhubspot.com/ekv Ep. 389 What are the five AI skills every marketer needs to win in 2026? Kipp and Kieran dive into the top five AI launches and must-have skills transforming marketing in 2026, breaking down what matters amid an overwhelming wave of new technology. Learn more on using Gemini 3 for content remixing and competitive intelligence, mastering next-level image and video creation with cutting-edge models like Nano Banana Pro and Veo 3.1, and the critical importance of automation, agentic workflows, and vibe coding to unlock 10x marketing scale. Mentions Gemini 3 https://gemini.google.com/app Claude Opus 4.5 http://anthropic.com/news/claude-opus-4-5 Nano Banana Pro https://gemini.google/overview/image-generation/ Veo 3.1 https://deepmind.google/models/veo/ Sora 2 https://openart.ai/video/i2v/sora-v2 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    31 分