『Marketing Against The Grain』のカバーアート

Marketing Against The Grain

Marketing Against The Grain

著者： Hubspot Media
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.HubSpot, Inc. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Using Codex to build a Research Dashboard/System

    Using Codex to build a Research Dashboard/System
    2026/09/01
    Build your AI Research Desk in Codex: https://clickhubspot.com/klsd Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and creator-business relationships, and how you can leverage open-source tools to create a second brain for your work and life. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book GitHub https://github.com/ Gemini Omni 1.1 Flash https://blog.google/innovation-and-ai/technology/developers-tools/build-with-gemini-omni-1-1-flash/ Codex https://chatgpt.com/codex/ Claude https://claude.ai/ Obsidian https://obsidian.md/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    34 分
  • Claude vs. Human Marketer: Which Is Actually Better?

    Claude vs. Human Marketer: Which Is Actually Better?
    2026/08/27
    Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon Ep. 448 Can you really fire your entire marketing team and replace them with AI? Kieran dives into the reality behind agentic marketing systems by putting an AI-powered marketing “team” to the test for a fast-growth AI company. Learn more on how AI audits and rewrites website copy, tackles product positioning, competes in search and LLMs, and whether these emerging systems can actually outperform the average marketer or just generate average results. Mentions Open Source GitHub system https://github.com/Yuzzyuk/marketing-os Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/login ChatGPT https://chatgpt.com/ Ramp https://ramp.com/ 1Mind https://www.1mind.com/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    23 分
  • How to Stop AI from Killing Your Critical Thinking w/ David Epstein

    How to Stop AI from Killing Your Critical Thinking w/ David Epstein
    2026/08/25
    Get our anti-AI slop checklist: https://clickhubspot.com/lhug Ep. 447 For most people, AI is making your marketing worse. For a select few, it's making it 10 times better. Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do to protect—and strengthen—their critical thinking in an age of automation. Learn more on proven frameworks for defining the right problems, the power of independent team thinking, and how cutting through complexity helps you deliver clear, remarkable marketing. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book David Epstein https://davidepstein.com/ Inside the Box: How Constraints Make Us Better https://a.co/d/0dSEv0R5 Nest https://home.nest.com/ Scite https://scite.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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    39 分
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