• 1364: Featured: PR Hacks for Small Business Owners with Business Expert Brett Farmiloe
    2025/07/05
    It’s frustrating watching others dominate the spotlight while your work stays in the shadows. You know your message matters, but breaking through the noise feels impossible. Traditional PR feels out of reach—expensive, complicated, and designed for big names with deep pockets. But there are ways stories get picked up because they’re real, clear, and timely—not because someone paid for them. The media isn’t just looking for polished brands; it’s looking for something worth hearing. Brett Farmiloe is the founder and CEO of Featured and the new owner of HARO, both platforms that connect experts with media outlets. Known for his cross-country RV tour interviewing hundreds of professionals, he’s focused his career on helping people share their stories. Today, he shares how experts can land media features by being concise, credible, and consistent. Brett emphasizes the value of real experience over fluff and encourages professionals to pitch with clarity and confidence. Stay tuned! Resources: The visibility platform for every subject matter expert. | Featured Brett Farmiloe Follow Brett Farmiloe on Facebook Connect with Brett Farmiloe on LinkedIn
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    22 分
  • 1363: Emotional Intelligence Secrets for Better Leadership with Author and Leadership Management Coach Susan Schwartz
    2025/07/04
    When teams don’t trust each other, even simple tasks become frustrating. People talk past one another, small issues spiral, and progress slows to a crawl. In those moments, it’s not usually a lack of talent—it’s a breakdown in how people work together. Leadership sets the tone, whether they mean to or not. A shift in how leaders show up can change everything, sometimes faster than anyone expects. Susan Schwartz, founder of River Birch Group, helps leaders boost emotional intelligence and improve workplace communication. She’s written two books, including Creating an Even Greater Whole, a guide for managers who want to lead with more awareness and empathy. With years of coaching experience, she offers real-world strategies through her podcast and site. Today, she shares how better emotional awareness can strengthen teams and shift leadership from control to collaboration. Stay tuned! Resources: The River Birch Group | Transforming expert professionals into emotionally intelligent leaders Connect with Susan Schwartz on LinkedIn
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    28 分
  • 1362: The New Flat Rate: Boost Your Service Business and Double Your Service Ticket Sales Overnight with Home Services Expert Danielle Putnam
    2025/07/03
    A lot of contractors are great at their trade but end up stuck when it comes to pricing their work in a way that reflects its real value. The old way of quoting jobs—flat fees or guessing what the customer will accept—just doesn’t cut it anymore. Too often, it means walking away from jobs with less money than you should’ve earned, even when you did everything right. A smarter pricing system doesn’t just help with the numbers—it changes how customers see the value of what you're offering. And when that clicks, the whole business starts to feel less like a hustle and more like it’s finally working for you. Danielle Putnam is the president of The New Flat Rate, a company revolutionizing pricing for home service contractors through menu-based systems. Coming from a multigenerational background in HVAC and plumbing, Danielle knows the industry inside and out. Today, she emphasizes how offering tiered pricing options empowers technicians to close higher-value jobs, improve customer satisfaction, and boost earnings—without feeling like salespeople. She also addresses common pushbacks to adopting new pricing models and how a strategic pricing reset can drive long-term business growth and technician confidence. Stay tuned! Resources: The New Flat Rate’s AC & Heat Pump Maintenance Checklist! [Done-For-You] Flat Rate Pricing for Contractors Follow The New Flat Rate on Facebook Connect with Danielle Putnam on LinkedIn
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    27 分
  • 1359: Backstory Branding: Create a Memorable Brand People Love with Brand Strategist Jed Morley
    2025/06/30
    It’s frustrating to pour so much effort into a business only to feel invisible in the market. When the message doesn’t click, no amount of hustle seems to move the needle. People scroll past, tune out, and the heart of what you offer never really lands. The brands that stand out are the ones that find a way to make people feel something real—something that sticks. Jed Morley is the founder of Backstory Branding and author of Building a Brand that Scales. He helps companies like Lucidchart and BambooHR craft messaging that actually lands with customers. Today, he breaks down how message-market fit drives growth and why vague branding kills momentum. Jed emphasizes blending hard data with sharp storytelling to close the gap between what brands say and what audiences hear. His approach is simple: test, tweak, repeat until the message sticks. Stay tuned! Resources: Get your story straight! | Backstory Branding Follow Jed Morley on Facebook Connect with Jed Morley on LinkedIn
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    25 分
  • 1358: Better Call Daddy: Dad Stories and Media Magic with Mompreneur and Podcast Host Reena Friedman Watts
    2025/06/29
    There’s a point where creating starts to feel like shouting into the void. You know you’ve got something meaningful to say, but the constant noise—online, in your head, from everyone else—makes it hard to hear your own voice. That frustration builds, especially when it feels like empty content gets more attention than thoughtful work. But deep down, the pull to create something real doesn’t go away—it just waits for the right crack to break through. Reena Friedman Watts is a media pro and podcast host with deep roots in TV, including work on Jerry Springer and Court TV. She now runs "Better Call Daddy," blending real-life stories with lessons from her father. Rena helps new podcasters find their voice and craft shows that resonate. Today, she shares practical tips on content creation, building confidence behind the mic, and using personal stories to create deeper audience connections. Her focus is on staying real, consistent, and curious. Stay tuned! Resources: Uncensored podcasts. For the love of stories. Better Call Daddy Podcast Follow Reena Friedman Watts on Instagram Follow Reena Friedman Watts on Facebook Connect with Reena Friedman Watts on LinkedIn
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    36 分
  • 1357: Satlantis: Startup Survival and Winning Strategies for Modern Entrepreneurs with Archeofuturist Aleksandar Svetski
    2025/06/28
    Most travel apps feel like they were built for someone else—or maybe no one at all. They miss the mark on what actually makes a trip special: personal connection, spontaneity, and shared experiences. It’s not just about booking flights or finding tourist traps anymore—it’s about discovering places that mean something to you. The idea of tech that actually gets that, and builds your trip around it, feels long overdue. https://www.youtube.com/watch?v=-l8_zps3RtA Aleksandar Svetski is an Australian entrepreneur and writer known for bold ideas and early ventures in Bitcoin and fintech. He’s the founder of Satlantis, a new platform merging travel and social networking to help users connect more meaningfully in new cities. Aleksandar has contributed to outlets like Bitcoin Magazine and Zero Hedge, often writing about society, freedom, and tech. Today, he shares the tough realities of launching a complex startup and how clarity, conviction, and simplicity guide his decisions. His goal: reshape how people explore and interact with the world. Stay tuned! Resources: The all in one social app and travel directory. Connect with Aleksandar Svetski on LinkedIn
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    33 分