『Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories』のカバーアート

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

著者： Robert Plank
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Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want real growth without hype. Each episode features candid interviews with founders, marketers, creators, authors, and business owners who share the stories, systems, mistakes, and breakthroughs behind their success. You’ll hear practical ideas on business growth strategy, marketing strategy, authority building, podcasting, SEO, email marketing, social media, LinkedIn, lead generation, AI for business, automation, delegation, SOPs, productivity, leadership, and building predictable revenue without burning out. If you want to simplify your marketing, amplify your message, systemize your success, and become more confident about getting your business noticed, Marketer of the Day gives you daily insights and entrepreneur stories you can use to grow smarter.JumpX LLC マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • 1654: AI Personal Branding and Expert Authority with Christine Blosdale

    1654: AI Personal Branding and Expert Authority with Christine Blosdale
    2026/09/10
    For many experts, the real challenge isn’t learning more or doing more, it's being clearly seen, understood, and trusted by the right people. Today’s guest, Christine Blosdale, the Expert Authority Coach behind ExpertAuthorityCoach.com, helps entrepreneurs transform their unique energy and authenticity into a powerful “bat signal” that attracts ideal clients and converts attention into revenue. In this episode of Marketer of the Day, Christine shows how to use AI as an amplifier of your true voice, not as a shortcut to sounding generic. She explains how she’s trained her customized ChatGPT (lovingly named “Charlie”) to mirror her natural communication style so well that it can generate on-brand offers, messaging, and marketing assets for both her and her clients. You’ll hear how giving AI clear direction, thoughtful prompts, and consistent feedback leads to far better results than treating it like a disposable vending machine for content. From there, Christine dives into the foundations of effective personal branding, starting with the business platform most people ignore: their website or landing page. Before ramping up podcasts, books, and social media content, she makes the case for building a clear, conversion-focused home base that immediately explains who you are, who you serve, and what transformation you provide. She walks through how a short welcome video above the fold, a focused call to action to book a complimentary consultation, concise “About” copy, and a small, well-structured set of offers can dramatically improve how visitors perceive and engage with your brand. Christine also unpacks the role of social proof and visibility in the age of AI. Instead of relying solely on traditional SEO, she introduces the concept of Answer Engine Optimization (AEO) and explains why FAQs, testimonials, and review pages matter more than ever. By turning real client questions into clear Q&A content, and by publishing authentic written and video testimonials, you make it easier for AI tools like ChatGPT, Claude, and Perplexity to identify you as a credible solution and surface your brand in response to user queries. An important theme throughout the conversation is trustability. Christine emphasizes that sales become easier when trust is built first and that skipping this step is where many service providers go wrong. She describes how her complimentary consultations allow potential clients to experience her style and expertise without risk, while also giving her the chance to screen out persistently negative or uncoachable prospects. This approach helps her protect her own energy, serve the right people, and create long-term client relationships that feel mutually beneficial rather than forced. https://youtu.be/ymZsrtKTGCs?si=9L3OYYecI7yGR66N If you’re ready to stop blending in, harness AI in a more personal and powerful way, and build an online presence that clearly signals who you are and why you’re worth hiring, this episode offers a roadmap. From sharpening your website and offers to increasing your visibility in both search engines and AI platforms, Christine’s strategies will help you become the trusted, in-demand authority you’re meant to be. Quotes: "Your personal branding, your business, your offers, your communication style, that's all energy. You have to think about what kind of bat signal you're putting out there." "With technology, the more you work with your AI, the more it gets to know your style, and it gets to replicate your messaging and your communication." "You need to develop trust before you can develop sales. So many people are so concerned about making the money that they skip over the trustability factor." Contact Details: Ready to Get Seen, Trusted, and Paid for What you Already Know? Visit ExpertAuthorityCoach.com Connect with Christine Blosdale on LinkedIn for Expert Tips, Insights, and Inspiration! Watch, Learn, and Get Inspired.
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    45 分
  • 1653: AI Content Visibility for Authority Building with Lisa Apolinski

    1653: AI Content Visibility for Authority Building with Lisa Apolinski
    2026/09/09
    Business owners aren’t just competing for human attention anymore, they're competing to be seen and understood by AI. In this episode of Marketer of the Day, digital insider and authority strategist Lisa Apolinski explains how your content, messaging, and online presence must now be optimized not only for search engines, but also for AI systems that increasingly “research” you on behalf of your audience. If AI can’t clearly detect what you do, who you serve, and why you’re different, you’re effectively invisible in the new digital landscape. Lisa introduces her concept of Authority Power, the ability to turn your hard-won expertise into undeniable authority that attracts right-fit clients ready to invest at higher levels. She walks through a practical “homework assignment”: ask an AI tool, in the third person, what you are known for and compare that answer to what you want to be known for. Any gap between those two reveals missing or unclear messaging in your LinkedIn profile, website, YouTube, and other social channels. From there, you can update your content, lean into more precise language, and create a clear, consistent, and congruent experience everywhere your brand appears. Rather than letting AI produce generic, “vanilla” content, Lisa shows how to use AI as a strategic language calculator that refines the words you already use, surfaces phrases worth repeating, and reflects back themes you didn’t realize you were communicating. She challenges experts to stop underselling themselves with “better, cheaper, faster” language and instead speak boldly about the unique, transformative “3 a.m. problem” they solve for a specific, narrow niche. This is where true authority is built by deciding exactly who you want to serve, what problem you solve better than 95% of others, and then aligning all your messaging around that promise. Lisa also opens up about “blowing up” her full-service agency in 2023 to focus solely on her area of genius: language, content, and writing that drives revenue. She shares lessons from her own false starts with personal branding and generic content positioning, and why the shift to Authority Power finally clicked with both her and her market. Along the way, she breaks down a smarter approach to digital marketing experiments: cut underperforming ads quickly, ignore vanity metrics like empty traffic, change one variable at a time, and trust your gut when something isn’t working. When you dial in your message and audience correctly, conversion rates can jump dramatically, and business suddenly feels exciting again instead of overwhelming. https://youtu.be/yYpwaSrqjUc?si=15CUogTFQ4rJWEao If you want to become the go-to authority in your space, be accurately represented by AI, and attract ideal clients instead of chasing them, this conversation will show you how to realign your language, sharpen your positioning, and take decisive action. Lisa shares how to connect with her on LinkedIn, subscribe to her content-packed newsletter, and book a free 30-minute consultation to start unleashing your own Authority Power. Quotes: "Sometimes AI can go way off the mark and blend you down to something so vanilla it could work for everybody, and we don’t want to go there." "The riches are in the niches. We want to know specifically who we want to target and why that right-fit client is ideal for us." "Let your buyer's journey be their journey, not yours. It's their experience, not yours." Contact Details: Write your Book. Build your Authority: Start your Journey with Indie Books International Today Become the Go-To Authority in your Industry: Explore PhatKat Consulting Today Turn your Ideas Into Influence: Connect with Lisa Apolinski on LinkedIn
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    27 分
  • 1652: Founder Exit Strategy & Life After Liquidity with Jerome Myers

    1652: Founder Exit Strategy & Life After Liquidity with Jerome Myers
    2026/09/08
    Many founders spend decades building a company they hope to one day exit only to discover that the deal they dreamed about leaves them feeling lost, lonely, and full of regret. Today’s guest, Jerome Myers of Exit to Excellence, has studied more than 3,500 founder conversations, 400+ podcast interviews, and over $2.5 billion in exit value to answer a question the exit industry rarely asks: what happens to the founder when the business they built no longer needs them? In this episode of Marketer of the Day, Jerome introduces the “Founders Exit Paradox” and shares why an estimated 75% of founders regret their exit, even when they get the money they were aiming for. He explains how a business quietly organizes every part of an owner’s life calendar, income, relationships, and even identity and why selling that business without a personal plan can feel like falling off a cliff. Using his powerful mountain expedition analogy (ascent, summit, and descent), Jerome highlights that the most dangerous part isn’t building or selling the business; it’s what happens after the liquidity event when the structure disappears but the money, time, and opportunity suddenly expand. Jerome also breaks down the concept of business maturity asking whether your company is “acting its age” or if it’s still a “baby” that can’t function without you. He shows why founders who remain the catch‑all problem solvers get trapped, and how building a self‑sustaining, independent business is essential not just for a successful exit, but for a healthy life after the deal. Instead of treating exit planning as a dry financial exercise focused on EBITDA and GAAP, he uses story and parable, drawn from his audiobook “The Exit Expedition,” to make the emotional and psychological side of exiting both practical and deeply relatable. You’ll learn the real reasons founders regret selling from loss of identity and sudden loneliness to getting 40–60 hours a week back with no meaningful way to use it, and how a structured process can help you define who you are, who you spend time with, and what truly matters beyond your company. Jerome shares why being intentional before the exit is the key to avoiding lottery-winner-style meltdowns, and how to design a new “filter” for opportunities so you don’t say yes to everything just because you finally can. https://youtu.be/Zo8hzbPO_48?si=QOe77a1TH2Bi55tF If you’re thinking about selling your business someday or simply want to build a company that doesn’t depend on you for every decision, this conversation will change how you think about exit strategy. Jerome recommends starting with his Exit Risk Assessment at exittoexcellence.com/era, a complimentary diagnostic that reveals your highest‑risk areas, hidden dependencies, post‑exit vulnerabilities, and 90‑day action items to reduce risk. Whether an exit is five months or fifteen years away, you’ll see why a good exit strategy is really just good business strategy and how to prepare not only your company, but yourself, for the next chapter. Quotes: "Most owners are the catch-all whatever the problem is, if it doesn’t fit in one of the employees’ job descriptions, it is my problem, and I must go solve it." "Exit strategy is just good business strategy. You’ll enjoy your business more the better you are prepared for an exit." "The reason so many founders regret their exit is not the money. It’s that they don’t know how to introduce themselves anymore and they struggle with who they are without the business." Contact Details: Ready For What Comes After the Exit? Explore Exit to Excellence Today You Built It. Now What? Discover What Comes After The Exit: Take the Red Pill Assess your Exit Readiness: Start your Successful Transition Connect with Jerome Myers on LinkedIn → Discover what’s possible beyond the exit. Discover What’s Next: Listen to Your Next Today on Apple Podcast Exit to Excellence: A Journey to Your N.E.X.T. on Amazon
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    27 分
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