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  • The Power of Purpose-Driven Marketing Strategies with Laricea Roman-Halliday of Boohoo Group

    The Power of Purpose-Driven Marketing Strategies with Laricea Roman-Halliday of Boohoo Group
    2024/05/30
    Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape. She also discusses the importance of understanding customer preferences, brand purpose, digital PR, and link building.
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    43 分
  • Building Topic Clusters for SEO Success with Antonis Dimitriou, SEO Lead at Minuttia

    Building Topic Clusters for SEO Success with Antonis Dimitriou, SEO Lead at Minuttia
    2024/05/23
    Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us this week is SEO Lead at Minuttia and all-round content marketing guru, Antonis Dimitriou. Join us as we learn about Antonis' transition from accounting to digital marketing, the power of data-driven strategies, and how to achieve impressive results through niche targeting. We also explore the power of user-generated content, discuss insights into international SEO, the importance of E-E-A-T, and backlinks, as well as some strategies for adapting to the changing digital landscape.
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    26 分
  • The Future of SEO in an AI World with Charles Floate, Co-Founder at SEO.Careers

    The Future of SEO in an AI World with Charles Floate, Co-Founder at SEO.Careers
    2024/05/16
    Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us today is a legend and thought leader in the field of SEO, Charles Floate, the Co-Founder of SEO.Careers. Join us as we discuss his journey in the SEO industry and share his thoughts on the future of SEO and AI. He talks about the importance of adapting to the rapidly changing industry and discusses the potential impact of AI on search engine rankings. Charles also discusses the shifting dynamics of SEO in relation to platforms like Google, TikTok, and Instagram. He shares his insights on e-commerce and the decline of niche sites. The conversation covers Google's algorithm updates, including the helpful content classifier update and the importance of links. Charles predicts that links will continue to be an important ranking factor.
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    41 分
  • The Journey from a Lawyer to a Multiple Founder and SEO Scientist with Kyle Roof

    The Journey from a Lawyer to a Multiple Founder and SEO Scientist with Kyle Roof
    2024/05/09
    Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Kyle Roof. Kyle is the Co-Founder of Internet Marketing Gold and PageOptimizer Pro and the Lead SEO at High Voltage SEO. Join us as we share his journey into the SEO industry and discuss recent Google updates and their impact on niche and monetized sites. Kyle emphasizes the importance of being real and trustworthy with your online presence and offers insights on optimizing user experience and diversifying traffic sources. He also discusses the future of SEO, the role of backlinks, and his tool, Page Optimizer Pro. To stay competitive, he advises monitoring competitors and making necessary adjustments.
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    32 分
  • Content Sites in the Age of AI: Challenges and Strategies with Dominic Wells, CEO of Onfolio

    Content Sites in the Age of AI: Challenges and Strategies with Dominic Wells, CEO of Onfolio
    2024/05/02
    Welcome to the first episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Dominic Wells, the CEO of Onfolio, a company listed on the NASDAQ that acquires and scales digital marketing companies. Join us as we share Dominic’s journey from selling Human Proof Designs to managing a portfolio of digital companies. Learn about the challenges faced by content sites in the age of AI and the future of SEO agencies. Discover how Dominic navigates the role of shareholders and gain valuable advice for newcomers in the industry.
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    28 分
  • Trailer

    Trailer
    2024/04/24
    Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, the go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. Ready to rise above the noise and make your mark?
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    1 分