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Market Impact Insights

Market Impact Insights

著者： Market Impact Insights
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 Market Impact Insights provides the latest in business leadership perspectives. Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.All rights reserved 経済学
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  • A Marketing Sea Change - Andrea Palten

    A Marketing Sea Change - Andrea Palten
    2025/10/08
    Techstars Vice President, Marketing Andrea Palten refused to play a role that wasn't true to her authentic self. Once she fully committed to bringing her home self to work, everything changed with happier teams, her best campaigns and most meaningful impact. Andrea continuously grows through three key insights: you're probably not that special (and that's okay), your first customers aren't customers (hint: they're everything) and kindness isn't soft, it's strategic. And in the world of startups, it's all about getting back to the basics. "You have to build the foundation before you scale. You cannot start building bricks without a foundation." Andrea sees AI leveling the playing field, enabling entrepreneurs with little budget to actually compete. And through it all, remember that "done beats perfect."
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    37 分
  • Global Growth - Adam O'Connor

    Global Growth - Adam O'Connor
    2025/10/06
    Gear Inc. Chief Commercial Officer Adam O'Connor shares how his perspective on global growth strategies were turned upside down by spending 12 years living in the Phillipines. It's time to do an AI reality check, as it will not magically fix any current broken processes. Solidfy your operating procedures first, then layer in technology. AI is a super-powered teammate, not your replacement. "AI will help people achieve more within their jobs." The simple and brutal truth is real leadership is about listening more than speaking. "You can't learn if you're talking." Servant leadership that focuses on empowerment is a path to improved performance. That's not soft, it's legacy building. "If you tread on people on the way up, there's no one there to catch you when you're falling back down." Success isn't about forcing your way of doing things onto every market. It's about staying curious, keeping the human element front and center while remembering the best leaders train people to replace them.
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    34 分
  • Strategic Pricing - Bill Wilson

    Strategic Pricing - Bill Wilson
    2025/09/29
    Pace Pricing CEO & Founder Bill Wilson shares the key drivers in delivering B2B pricing that attracts and retains quality customers. It begins with making long term investments to get better bottom line results. Execution matters. "Pricing isn't about what you charge. It's about how you charge." Transparency builds trust with the right buyers. "Your pricing page should do two things: attract the people you want and repel the people you don't." In the end, aligned strategies and collaboration across product and marketing teams is huge. "Pricing is product and product is pricing."
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    35 分
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