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In this episode, Kay Suthar sits down with Mark and John Cronin, the father-and-son team behind John’s Crazy Socks now the world’s largest sock store and a global movement spreading happiness. John, who has Down syndrome, faced statistics that said employment was unlikely… but he had other plans. Together, Mark and John turned a fun idea and a mission-driven heart into a powerhouse brand loved worldwide. They share how their origin story became their brand DNA, why customers are emotionally connected to their business, and what happens when you lead with mission, conviction, and joy.

What to expect in this episode:

(00:00) – From graduation to global business: John’s journey
(03:40) – Your origin story is your brand’s DNA
(07:10) – Why people love John’s Crazy Socks
(11:25) – The difference between optimism and confidence
(15:00) – When conviction drives action, people join the mission
(18:45) – Lead with purpose and let the mission drive the brand

About Mark & John Cronin

John’s Crazy Socks is a father-son social enterprise founded by John Lee Cronin, a young man with Down syndrome who loves crazy socks and making people smile. Their mission is simple but powerful: to spread happiness and they’ve built a multi-million-dollar global brand doing exactly that, while championing disability inclusion and meaningful employment.

Connect with Mark & John Cronin

Website: https://johnscrazysocks.com/
Podcast: https://johnscrazysocks.com/pages/podcast

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay Suthar sits down with Michael Dargie brand strategist, improviser, and founder of Make More Creative to break down what your message should actually be about if you want your audience to care. Michael explains why most businesses don’t really know who they are, how brands accidentally make their messaging about themselves, and why improvisation teaches some of the most powerful branding lessons in business. They also dive into the Brand DNA, the four WHs every business must answer, and why trying to be everywhere online is the fastest way to dilute your impact instead of growing it.

What to expect in this episode:

(00:00) – Helping small businesses show up like the big players
(04:10) – Why most brands don’t actually know who they are
(08:20) – Should you really be on every social media platform?
(12:45) – The Brand DNA explained
(17:30) – Your message is about your audience — not you
(21:10) – Creating expectations that engage and connect

About Michael Dargie

Michael Dargie is an improviser, emerging stand-up comedian, and the founder of Make More Creative, a branding and creative agency dedicated to helping small- to medium-sized businesses show up with big-brand confidence. With over 38,000 hours of teaching across disciplines ranging from art and design to business and branding, Michael brings a uniquely creative approach to helping entrepreneurs communicate with clarity, confidence, and personality.

Connect with Michael Dargie

Website: https://www.makemorecreative.com/
Website: https://michaeldargie.com
LinkedIn: https://www.linkedin.com/in/michaeldargie/
Email: info@makemorecreative.com
Free Gift: https://makemorecreative.com/uncensored/

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay Suthar speaks with Monika Todd, Online Marketing Mentor and Strategic Intervention Coach, about breaking free from the online hustle and creating a content strategy that actually supports freedom not burnout. As a coach for coaches, Monika shares how she balances giving people what they want and what they need to unlock their potential. Together, they dive into the difference between coaching and mentoring, how to overcome limiting beliefs, and three creative ways to make sure you never run out of content again.

What to expect in this episode:

(00:00) – From corporate life to online freedom
(03:45) – Coaching vs. mentoring — what’s the real difference?
(07:20) – Why nobody is ever a “complete” expert
(10:15) – Three ideas to never run out of social media content
(15:40) – How to create a lasting impact online
(19:00) – The mindset shift every coach needs to make

About Monika Todd

Monika Todd is a Marketing Mentor and Coach who helps online coaches transform their knowledge into a profitable business. She teaches practical systems, social media strategies, and step-by-step blueprints that simplify launching and scaling online offers — without losing the human touch.

Connect with Monika Todd

Website: https://www.monikatodd.com
LinkedIn: https://www.linkedin.com/in/monikatodd
Instagram: https://www.instagram.com/monika.todd
Facebook Group: https://www.facebook.com/groups/smartsocialmedia
Facebook: https://www.facebook.com/monikatodd11
YouTube: https://www.youtube.com/channel/UCTQdb5U_cOo3ToAHoJRGL9Q
Email: fearless@monikatodd.com
Free Training: Passion To Income Challenge

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay Suthar talks with Dan Bennett The Antipreneur about mastering storytelling in marketing and making the invisible visible. After what he calls “The Great Band-Aid” of 2020, Dan rebuilt from bankruptcy to become the founder of 1 Minute Media, helping entrepreneurs simplify video storytelling and build deeper connections with their audiences. They dive into what storytelling really means, how to connect through real experiences, why video matters more than ever, and how to rise above imposter syndrome using something as simple and powerful as the story spine.

What to expect in this episode:

(00:00) – Making the invisible visible
(04:30) – What storytelling really is (and isn’t)
(08:00) – Why your real-life experiences carry more weight than theory
(12:00) – How to tell better stories that connect and convert
(15:10) – The power of the video format
(19:00) – The story spine: the foundation of every great tale

About Dan Bennett

Dan Bennett, known as The Antipreneur, is a master storyteller, video creator, and digital media producer. As the founder of 1 Minute Media, he helps entrepreneurs and brands simplify storytelling and use video strategically to communicate with impact. He’s also the host of The Antipreneur Show podcast.

Connect with Dan Bennett

Website: https://1minmedia.com
Facebook: https://www.facebook.com/imtheantipreneur
LinkedIn: https://www.linkedin.com/in/theantipreneur/
Instagram: https://www.instagram.com/imtheantipreneur/
YouTube: https://www.youtube.com/channel/UC_dqgo1D5VWJmaIGf-BpH8Q
Twitter: https://twitter.com/realantipreneur
Email: imtheantipreneur@gmail.com
Free Gift: https://1min.media/storyspine

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay Suthar talks with Dwight Heck, Founder and Director of Give A Heck, about living with purpose, leading with empathy, and the mindset shifts that shape success. Dwight shares how empathy became his greatest business advantage — and why personal growth starts with awareness of what you feed your mind. They unpack the importance of surrounding yourself with the right people, staying consistent with your values, and being willing to change when growth calls for it.

What to expect in this episode:

(00:00) – Entrepreneurship, family, and living with impact
(04:15) – Empathy as a superpower in life and business
(09:00) – What it really takes to live with purpose
(13:20) – The influence of associations and environment
(17:30) – Why change only happens when you truly want it

About Dwight Heck

Dwight Heck is the Founder and Director of Give A Heck, a movement built on helping people live intentionally and build meaningful, purpose-driven lives. With a background in finance, personal development, and leadership, Dwight empowers others to grow through self-awareness, service, and consistent action. His philosophy is simple — success comes from helping others succeed.

Connect with Dwight Heck

Website: https://giveaheck.com/
LinkedIn: https://www.linkedin.com/in/dwight-raymond-heck-65a90150/
Instagram: https://www.instagram.com/give.a.heck/
Facebook: https://www.facebook.com/dwight.heck/
Twitter: https://twitter.com/heckster67
YouTube: https://www.youtube.com/channel/UCF0iXGMDlG4Oifuzyn2q3og
Email: dwight@giveaheck.com

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay sits down with creative photographer Joanna Wood, the woman behind Unmasked a movement and event that’s redefining visibility and storytelling through photography. Joanna opens up about how she went from hiding behind the camera to stepping boldly in front of it. From her first Kodak at age eight, to photographing horses and fine art, and finally building a business that helps entrepreneurs show up authentically online this is the story of courage, creativity, and connection. They dive into how vulnerability can fuel visibility, what it really means to “unmask” your brand story, and how powerful imagery can transform how people see you and how you see yourself.

What to expect in this episode:

(00:00) – From hiding behind the camera to becoming the face of her brand
(03:30) – Turning fine art and animal photography into brand storytelling
(07:10) – Creating Unmasked: a movement built on vulnerability and truth
(09:20) – The moment Joanna almost quit — and what made her go all in
(13:50) – Overcoming fear of visibility and learning to be seen
(16:00) – How the Unmasked event changed everything
(18:10) – Designing experiences that move people emotionally
(20:30) – Finding your voice, your story, and your confidence
(21:30) – Take the Unmasked Visibility Quiz

About Joanna Wood

Joanna Wood is a UK-based photographer known for her distinctive, editorial brand imagery. She helps founders and business owners move beyond standard branding shots into storytelling photography that captures authenticity and emotion. She’s the creator of Unmasked, an event and photography experience built to help people show up with confidence and honesty in both business and life.

Connect with Joanna Wood

Website: https://joannawoodphotography.co.uk/
Instagram: https://www.instagram.com/joannawoodphotography/
Facebook: https://www.facebook.com/JoannaWood
LinkedIn: https://www.linkedin.com/in/joanna-wood-photography/
Unmasked Visibility Quiz: https://joannawoodphotography.co.uk/unmask-quiz

Connect with Kay Suthar

Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay talks with marketing and launch strategist Niki Hutchison about visibility, growth, and launching offers without burning out. Niki shares her journey from advertising strategist… to running a kids’ hip-hop dance company with 3,000 students a week… to building a marketing agency and becoming “everywhere” online. She opens up about what success really means, how she manages business, events, travel, and family, and why support and boundaries are not optional when you’re scaling. Then we get into launching: what a launch actually is, why you don’t need a huge list, and how to sell your offer in a crowded market by building trust and showing up consistently.

What to expect in this episode:

(00:00) – Success: why most entrepreneurs don’t feel “successful”
(04:10) – From toxic boss to business owner: building a dance company, then pivoting into marketing
(08:30) – Growing visibility fast and showing up “everywhere”
(10:20) – Travel, events, moving house, and still running a business
(13:40) – Rest, boundaries, and giving yourself permission to slow down
(17:00) – Launching 101: a launch is just a focused campaign
(19:30) – How to launch without a big audience
(22:40) – Prep. Promote. Prod. (Niki’s 3-phase launch method)
(24:30) – Following up without being “pushy”
(25:30) – Why buyers take longer to trust you now
(30:10) – Launch Like a Pro event

About Niki Hutchison

Niki Hutchison is a marketing strategist, launch expert, speaker, and founder. She helps business owners plan and sell their offers with focused marketing campaigns (launches) that actually convert. She’s built multiple businesses, hosted live events, and now teaches entrepreneurs how to create demand for their offers using clarity, consistency, and trust not pressure.

Connect with Niki Hutchison

Website: nikkihutchison.com
Podcast: From Overlooked to Fully Booked
Instagram: @nikihutchison
Live Event: Launch Like a Pro (London, 10 Nov)

Connect with Kay Suthar

Website: https://makeyourmarkagency.com/

Podcast Website: https://www.makeyourmarkpodcast.com/

LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Facebook Group: https://www.facebook.com/groups/482037820744114

Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay sits down with Derek Rowe, founder of Body Shape Performance — the most successful personal training gym in the South East of Ireland. Derek’s story is one of grit, resilience, and personal transformation. From falling into drugs at age 12 to leading one of Ireland’s top fitness brands, Derek proves that your past doesn’t define you — your choices do. He shares how to build mental and physical strength through self-leadership, why matching your words with your actions is everything, and how mastering your self-talk can completely change your life and business. This episode is raw, real, and full of the kind of truth bombs that make you re-evaluate how you show up for yourself and others.

Episode Highlights:

(00:00) – Derek’s story: from the edge of life to finding purpose through fitness
(04:20) – The importance of self-talk: mastering your inner dialogue
(09:35) – Why environment shapes you — but doesn’t define you
(14:50) – “Losers talk, legends walk” — aligning actions with words
(19:25) – Leadership through honesty and directness
(23:40) – Lessons from real life that no school can teach you
(28:10) – How to rebuild your mindset when you’re stuck in a rut
(32:55) – Helping others become the ultimate version of themselves

Guest Bio

Derek Rowe is the founder of Body Shape Performance, Ireland’s leading personal training gym, where he helps clients transform not just their physiques but their mindset and habits. His mission is to teach people how to create lasting change through discipline, focus, and environment. Through his Ultimate Physique System, Derek now works with men globally, helping them master fitness, mindset, and self-leadership. His coaching combines motivation, training, and mental conditioning to help people become the best version of themselves — inside and out.

Connect with Derek Rowe

Website: https://bodyshapeperformance.com
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Instagram: (add handle if available)
Free 4-Part Mini-Series: http://eepurl.com/hJ6RD1

Connect with Kay Suthar!

Website: https://makeyourmarkagency.com/

Podcast Website: https://www.makeyourmarkpodcast.com/

LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Facebook Group: https://www.facebook.com/groups/482037820744114

Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:

• 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
  
  
• 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com
  
  

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com