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In this powerhouse episode of Make Your Mark, Kay Suthar sits down with business strategist and AI nerd Gina Trick — a woman who went from bankruptcy and losing everything to building a 7-figure business... only to walk away from it all for the sake of her health. Gina shares her raw, real story of resilience — from setting up a handmade wedding jewellery business with a bank loan, to losing her house, car, and company during the UK housing crash, to teaching herself web design on a laptop so old even the receivers didn’t want it. She rebuilt her life from scratch, scaled a wedding venue to seven figures, then burnt out so severely her body shut down and took away her speech. Now, Gina helps other entrepreneurs grow profitable, sustainable businesses without burning out — and she’s bringing AI along for the ride. If you’ve ever questioned whether the hustle is worth it, this is the episode that will help you redefine success on your terms.

Episode Highlights with Timestamps:
00:00 – Kay introduces Gina and her North East roots
01:28 – Gina’s first leap into business at age 25 with zero guidance or support
02:47 – How she raised £5K to start her business and what happened after the housing crash
04:10 – Losing everything: house, car, business — and starting again with an old laptop
05:00 – Teaching herself web design and building an online shop from scratch
05:36 – Rebuilding success: boutique shop → wedding venue → 7-figure business
07:07 – The burnout that let her temporarily unable to speak
10:21 – Selling the business and walking away from the “dream” life that drained her
11:10 – From burnout to business strategy: why she helps others create aligned success
13:11 – The illusion of “more is better” — and how to reframe your goals
14:43 – Letting go of guilt after leaving the wedding venue behind
15:02 – Transitioning from “coach” to strategist and owning her expertise
16:20 – Why cookie-cutter strategies don’t work — and how Gina tailors strategy to her clients
18:06 – Matching business models with values, personality, and joy
19:42 – Her hybrid program, Break the Blueprint, and how it works
20:13 – Meet Ali: Gina’s new AI alignment assistant that helps entrepreneurs stay in integrity
21:50 – Why Gina’s building a “GinaBot” — and how it’ll support her clients 24/7
24:02 – Funny behind-the-scenes moments with Kay's own sassy chatbot
27:25 – Teaching AI to speak Geordie (and yes, Ali says "Shy Bairns Get Nowt")
28:32 – How to connect with Gina and get access to Ali

About Gina Trick:
Gina Trick is a bold business strategist who helps overwhelmed entrepreneurs ditch cookie- cutter advice and build aligned, profitable businesses that don’t cost them their health or happiness. After recovering from burnout caused by running a 7-figure wedding venue, Gina now empowers clients through her group program Break the Blueprint, 1:1 strategic mentorship, and her brand-new AI alignment assistant, Ali. With two decades of entrepreneurial experience and a knack for blending strategy with simplicity, Gina’s mission is to help others succeed — without selling their soul.

Connect with Gina Trick:
Instagram: @ginatrickstrategist
LinkedIn: Gina Trick
To get access to Ali (AI Alignment Assistant): DM “Ali” on Instagram

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Podcast: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: Podcast PowerHouse
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps

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Suze's Journey From Music Grad to Tech Empowerment Leader In this episode of Make Your Mark Podcast, Kay Suthar speaks with the dynamic and inspiring
Suze from Technology Coaching, a woman making serious waves in the tech world. From studying music and working at Apple to building her own tech coaching empire, Suze shares how she helps business owners conquer their tech fears, master AI, and build strong digital foundations—without the overwhelm.
If technology gives you the ick, this episode is your antidote. Suze brings a refreshing, relatable perspective that proves tech doesn’t have to be terrifying. Get ready to ditch the tech headaches and walk away empowered with practical steps to streamline your systems, boost your online presence, and confidently embrace the AI revolution.

Episode Highlights:
00:01:00
Suze shares her unconventional journey—from studying music to becoming an Apple trainer and launching her own tech business.
00:05:30
How essential skills like communication and problem-solving helped Suze bridge the gap between creativity and tech.
00:07:00
The six digital competencies every business owner needs: innovation, web presence, social media, cybersecurity, AI, and data.
00:09:00
Suze explains why you must feel passionate about tech if you want to keep up with its ever- evolving nature.
00:12:00
How to treat tech like a team member instead of a burden—mindset matters!
00:13:30
Suze drops a powerful kitchen analogy to help simplify your tech setup an systems.
00:14:00
AI: love it or fear it? Suze walks us through why it’s essential to learn how to train AI to support your business.
00:18:00
The truth about AI’s origins (hello, 1964!) and why you’re probably using AI without realizing it.
00:21:00
The biggest mistakes business owners make with tech—and how to fix them before it breaks your business.
00:24:00
The first piece of tech every entrepreneur needs? Your online real estate—Suze explains what this means and how to secure it.
00:29:00
Overcoming fear of visibility: how to show up confidently on social media (even if you’re just geƫng started).
00:34:00
Kay shares how her early YouTube videos helped her land a £25K client years later—your imperfect progress matters!
00:37:00
Suze’s parting wisdom: commit time to tackle your tech. Even small steps create huge momentum.

Guest Bio:
Suze is the founder of Technology Coaching, a business devoted to helping entrepreneurs master their tech setup and digital mindset. With a background in music, time spent working at Apple, and years of hands-on experience, Suze brings a unique fusion of creativity and tech- savvy to the small business world. Her 6-pillar coaching system supports business owners with web presence, AI, automation, cybersecurity, and more—all with an emphasis on making tech
approachable and empowering.

Connect with Suze:

Website: technologycoachingonline.com/tackleyourtechtuesdays
Free Weekly Support: Tackle Your Tech Tuesdays – Register Here

Connect with Kay Suthar:
Website: Make Your Mark Agency
Podcast: Make Your Mark Podcast
Email: hello@makeyourmarkagency.com
LinkedIn: Kay Suthar
Facebook Group: Podcast Guest & Host Connections
Free Resource: Profitable Podcasting Planner

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In this episode of Make Your Mark Podcast, Kay Suthar sits down with Alexander Ford—a human behavioralist, marketing expert, and transformational speaker who fuses psychological science with real-world business strategy. From building websites as a 12-year-old to becoming a certified Demartini Method facilitator, Alexander’s journey has been shaped by a desire to uncover the root causes behind human behavior. In this deep and raw conversation, he reveals why most marketing fails, how entrepreneurs unknowingly abdicate their power, and what it
really takes to help customers say yes. “Transformation doesn’t happen through more features or benefits. It happens in truth.” — Alexander Ford

Episode Highlights
00:00 — Meet Alexander Ford: From IT entrepreneur to behavior-based marketing expert
05:10 — The crisis of desperation: Why panic energy repels clients
09:30 — The birth of Measurable Genius and building a results-driven agency
13:15 — The real constraint in your business: It's not your funnel
17:50 — Why most marketing agencies can’t give you clients on demand
22:30 — The identity shift: Becoming the marketer your business needs
26:00 — The lie we’ve bought: Delegating your marketing without owning your message
29:40 — The marketing myth that’s keeping you broke and invisible
33:20 — Why people don’t buy even when they say they want the result
38:40 — The truth your clients are avoiding (and you might be too)
43:00 — Why transformation starts with YOU first
47:50 — Final thoughts: Truth over tactics, identity over strategy

Guest Bio:
Alexander Ford is the founder of a multi-seven-figure marketing agency, a certified Demartini
Method facilitator, and a behavioral transformation coach. With over 10 years in marketing and hundreds of funnels built, Alexander specializes in helping coaches, consultants, and business owners unlock the emotional truth that drives conversions. His work blends neuroscience, behavioral science, and spiritual insight to help clients move beyond tactics and into real influence.

Connect with Alexander Ford:
Website: https://www.alexanderford.com
Instagram: @alexanderfordlive
Facebook: Alexander Ford
YouTube: Alexander Ford

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com

Key Takeaways
You Are the Marketer: The biggest mistake entrepreneurs make is outsourcing their
marketing without owning the identity of the message-bearer.
Transformation Before Transaction: Buyers aren’t objecting to your offer—they’re
avoiding their own transformation.
The Power of Truth in Marketing: Honesty, vulnerability, and realness are the new
currency of connection and conversion.
Forget Funnel Tweaks—Focus on Behavior: The real bottleneck isn’t your tech—it’s your customer's mindset and your message.
Success Comes from Self-Sell First: Want your audience to say yes? You must first sell yourself on your vision and be the version of you that already has the results.

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In this episode of Make Your Mark Podcast, Kay Suthar welcomes Darla LeDoux, a transformational retreat leader, best-selling author, and founder of SOURCED. Darla has spent over a decade designing and hosting transformational retreats that help people break through limiting beliefs, unlock hidden potential, and create meaningful impact. She shares her expertise on how to plan, market, and execute retreats that truly change lives.

What to Expect in This Episode:
00:00 — Welcome to the Show: Meet Darla LeDoux
Kay introduces Darla and highlights her extensive experience in running transformational retreats.
05:10 — The Journey to Transformational Retreats
How Darla transitioned from a corporate engineer to a retreat business mentor.
13:20 — The Power of Personal Transformation
Why self-awareness and personal growth are key in creating impactful retreats.
17:40 — Overcoming Fear and Taking the Leap
How Darla moved past self-doubt, financial worries, and external skepticism to pursue her passion.
26:15 — The Essentials of a Successful Retreat
Key components every transformational retreat must include to maximize impact.
30:40 — The Biggest Mistakes in Planning Retreats
Common pitfalls that many retreat hosts encounter—and how to avoid them.
35:10 — How to Fill Your Retreats Without Stress
Why a one-on-one sales approach is more effective than simply posting a landing page.
44:20 — Pricing Your Retreat for Profitability
How to price your retreat strategically to ensure financial success.
50:10 — Supporting Participants Post-Retreat
Why ongoing support is crucial for lasting transformation and how to structure post-retreat programs.

About Darla LeDoux:
Darla LeDoux is a transformational retreat leader, best-selling author, and the founder of SOURCED, where she helps coaches and entrepreneurs design life-changing retreats. With a background in corporate engineering, Darla now specializes in helping people discover their authentic selves, break free from old patterns, and step into their true power.

Key Takeaways:
1. Transformation Starts with You – Your own personal growth directly impacts the experience you create for retreat participants.
2. Successful Retreats Require Deep Connection – It’s not just about logistics; it’s about emotional breakthroughs and energy shifts.
3. Avoid Venue Mistakes – Don’t book expensive locations before knowing your audience’s true desires.
4. Selling a Retreat is More Than a Web Page – Authentic conversations are the most effective way to enroll participants.
5. Support Doesn’t End at the Retreat – A well-designed follow-up program ensures long-term impact for attendees.

Connect with Darla LeDoux:
Website: SOURCED Experience\
LinkedIn: Darla LeDoux\
Instagram: @DarlaLeDoux\
Facebook: SOURCED Experience\
Free Gift: 57-Point Retreat Checklist

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gift from Darla LeDoux:
The Ultimate 57-Point Checklist for Transformational Retre

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Unlock Podcast Monetization Secrets! In the final episode of this season, Join Kay as she dives into 3 essential strategies to monetize your podcast, whether you’re just starting or scaling up. Learn how to sell your own products, leverage affiliate links, and sponsor your own show. In this episode, Kay discusses monetizing your podcast with three key strategies to gain further promotion and credibility. These strategies are designed to help podcasters at any stage, from beginners to those looking to scale.

What to expect in this episode:
(00:00) - Mixed Emotions.
(00:20) - Monetization Strategies.
(03:40) - Selling Your Own Products and Services.
(10:58) - Leveraging Affiliate Links.
(14:58) - Sponsoring Your Own Podcast.
(16:28) - Recap of Strategies.
(17:02) - Free Gift and Conclusion

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

Join Kay as she discusses the best strategies for promoting a video podcast. Also giving you tips for promoting a video podcast effectively, ensuring that it not only reaches the right audience but also adds value to your business over the long term. Ready to level up your podcasting game? In this episode of Podcasting 101, Kay dives deep into innovative ways to promote your video podcast and maximize its impact on your business. Discover how to leverage your podcast as a valuable digital asset, engage your audience from the start, and create a buzz with a powerful launch strategy.

What to expect in this episode:
(00:00) - The Power of Podcasting as a Digital Asset.
(02:31) - Engaging Your Audience Before Launch.
(04:56) - Planning and Hosting a Successful Podcast Launch Party.
(07:21) - Building a Dedicated Podcast Website.
(09:46) - Leveraging Social Media for Podcast Promotion.
(11:41) - Extending Reach with Newsletters and Blogs.
(13:36) - Enhancing Video Podcasts with Captions and Thumbnails.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

Thinking of starting a video podcast but overwhelmed by equipment choices? Join Kay as she breaks it down for you! From choosing affordable, high-quality gear to understanding the essentials like mics, cameras, and lighting, Kay keeps it simple and budget-friendly. Learn why starting with the right setup now can save you time and money later. Plus, discover how video podcasting can significantly boost your
audience's trust and engagement. Don't miss these pro tips to kickstart your podcasting journey! In this episode of the Make Your Mark Podcast, Kay helps beginners to set up their video podcasts with minimal hassle, ensuring that both audio and video are of sufficient quality without overwhelming them with unnecessary expenses.

What to expect in this episode:
(00:00) - The Importance of Starting Simple.
(03:15) - The Heart of Your Podcast.
(07:51) - A Budget-Friendly Studio Solution.
(12:21) - Elevating Your Video Quality.
(14:46) - Creating the Perfect Visual Atmosphere.
(16:41) - Creating a Professional Podcast Environment.
(18:32) - Planning for Future Upgrades.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com