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In this powerhouse episode of Make Your Mark, Kay Suthar sits down with business strategist and AI nerd Gina Trick — a woman who went from bankruptcy and losing everything to building a 7-figure business... only to walk away from it all for the sake of her health. Gina shares her raw, real story of resilience — from setting up a handmade wedding jewellery business with a bank loan, to losing her house, car, and company during the UK housing crash, to teaching herself web design on a laptop so old even the receivers didn’t want it. She rebuilt her life from scratch, scaled a wedding venue to seven figures, then burnt out so severely her body shut down and took away her speech. Now, Gina helps other entrepreneurs grow profitable, sustainable businesses without burning out — and she’s bringing AI along for the ride. If you’ve ever questioned whether the hustle is worth it, this is the episode that will help you redefine success on your terms.

Episode Highlights with Timestamps:
00:00 – Kay introduces Gina and her North East roots
01:28 – Gina’s first leap into business at age 25 with zero guidance or support
02:47 – How she raised £5K to start her business and what happened after the housing crash
04:10 – Losing everything: house, car, business — and starting again with an old laptop
05:00 – Teaching herself web design and building an online shop from scratch
05:36 – Rebuilding success: boutique shop → wedding venue → 7-figure business
07:07 – The burnout that let her temporarily unable to speak
10:21 – Selling the business and walking away from the “dream” life that drained her
11:10 – From burnout to business strategy: why she helps others create aligned success
13:11 – The illusion of “more is better” — and how to reframe your goals
14:43 – Letting go of guilt after leaving the wedding venue behind
15:02 – Transitioning from “coach” to strategist and owning her expertise
16:20 – Why cookie-cutter strategies don’t work — and how Gina tailors strategy to her clients
18:06 – Matching business models with values, personality, and joy
19:42 – Her hybrid program, Break the Blueprint, and how it works
20:13 – Meet Ali: Gina’s new AI alignment assistant that helps entrepreneurs stay in integrity
21:50 – Why Gina’s building a “GinaBot” — and how it’ll support her clients 24/7
24:02 – Funny behind-the-scenes moments with Kay's own sassy chatbot
27:25 – Teaching AI to speak Geordie (and yes, Ali says "Shy Bairns Get Nowt")
28:32 – How to connect with Gina and get access to Ali

About Gina Trick:
Gina Trick is a bold business strategist who helps overwhelmed entrepreneurs ditch cookie- cutter advice and build aligned, profitable businesses that don’t cost them their health or happiness. After recovering from burnout caused by running a 7-figure wedding venue, Gina now empowers clients through her group program Break the Blueprint, 1:1 strategic mentorship, and her brand-new AI alignment assistant, Ali. With two decades of entrepreneurial experience and a knack for blending strategy with simplicity, Gina’s mission is to help others succeed — without selling their soul.

Connect with Gina Trick:
Instagram: @ginatrickstrategist
LinkedIn: Gina Trick
To get access to Ali (AI Alignment Assistant): DM “Ali” on Instagram

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Podcast: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: Podcast PowerHouse
Email: kay@makeyourmarkagency.com

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Suze's Journey From Music Grad to Tech Empowerment Leader In this episode of Make Your Mark Podcast, Kay Suthar speaks with the dynamic and inspiring
Suze from Technology Coaching, a woman making serious waves in the tech world. From studying music and working at Apple to building her own tech coaching empire, Suze shares how she helps business owners conquer their tech fears, master AI, and build strong digital foundations—without the overwhelm.
If technology gives you the ick, this episode is your antidote. Suze brings a refreshing, relatable perspective that proves tech doesn’t have to be terrifying. Get ready to ditch the tech headaches and walk away empowered with practical steps to streamline your systems, boost your online presence, and confidently embrace the AI revolution.

Episode Highlights:
00:01:00
Suze shares her unconventional journey—from studying music to becoming an Apple trainer and launching her own tech business.
00:05:30
How essential skills like communication and problem-solving helped Suze bridge the gap between creativity and tech.
00:07:00
The six digital competencies every business owner needs: innovation, web presence, social media, cybersecurity, AI, and data.
00:09:00
Suze explains why you must feel passionate about tech if you want to keep up with its ever- evolving nature.
00:12:00
How to treat tech like a team member instead of a burden—mindset matters!
00:13:30
Suze drops a powerful kitchen analogy to help simplify your tech setup an systems.
00:14:00
AI: love it or fear it? Suze walks us through why it’s essential to learn how to train AI to support your business.
00:18:00
The truth about AI’s origins (hello, 1964!) and why you’re probably using AI without realizing it.
00:21:00
The biggest mistakes business owners make with tech—and how to fix them before it breaks your business.
00:24:00
The first piece of tech every entrepreneur needs? Your online real estate—Suze explains what this means and how to secure it.
00:29:00
Overcoming fear of visibility: how to show up confidently on social media (even if you’re just geƫng started).
00:34:00
Kay shares how her early YouTube videos helped her land a £25K client years later—your imperfect progress matters!
00:37:00
Suze’s parting wisdom: commit time to tackle your tech. Even small steps create huge momentum.

Guest Bio:
Suze is the founder of Technology Coaching, a business devoted to helping entrepreneurs master their tech setup and digital mindset. With a background in music, time spent working at Apple, and years of hands-on experience, Suze brings a unique fusion of creativity and tech- savvy to the small business world. Her 6-pillar coaching system supports business owners with web presence, AI, automation, cybersecurity, and more—all with an emphasis on making tech
approachable and empowering.

Connect with Suze:

Website: technologycoachingonline.com/tackleyourtechtuesdays
Free Weekly Support: Tackle Your Tech Tuesdays – Register Here

Connect with Kay Suthar:
Website: Make Your Mark Agency
Podcast: Make Your Mark Podcast
Email: hello@makeyourmarkagency.com
LinkedIn: Kay Suthar
Facebook Group: Podcast Guest & Host Connections
Free Resource: Profitable Podcasting Planner