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In this episode, Kay Suthar sits down with Mark and John Cronin, the father-and-son team behind John’s Crazy Socks now the world’s largest sock store and a global movement spreading happiness. John, who has Down syndrome, faced statistics that said employment was unlikely… but he had other plans. Together, Mark and John turned a fun idea and a mission-driven heart into a powerhouse brand loved worldwide. They share how their origin story became their brand DNA, why customers are emotionally connected to their business, and what happens when you lead with mission, conviction, and joy.

What to expect in this episode:

(00:00) – From graduation to global business: John’s journey
(03:40) – Your origin story is your brand’s DNA
(07:10) – Why people love John’s Crazy Socks
(11:25) – The difference between optimism and confidence
(15:00) – When conviction drives action, people join the mission
(18:45) – Lead with purpose and let the mission drive the brand

About Mark & John Cronin

John’s Crazy Socks is a father-son social enterprise founded by John Lee Cronin, a young man with Down syndrome who loves crazy socks and making people smile. Their mission is simple but powerful: to spread happiness and they’ve built a multi-million-dollar global brand doing exactly that, while championing disability inclusion and meaningful employment.

Connect with Mark & John Cronin

Website: https://johnscrazysocks.com/
Podcast: https://johnscrazysocks.com/pages/podcast

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay Suthar sits down with Michael Dargie brand strategist, improviser, and founder of Make More Creative to break down what your message should actually be about if you want your audience to care. Michael explains why most businesses don’t really know who they are, how brands accidentally make their messaging about themselves, and why improvisation teaches some of the most powerful branding lessons in business. They also dive into the Brand DNA, the four WHs every business must answer, and why trying to be everywhere online is the fastest way to dilute your impact instead of growing it.

What to expect in this episode:

(00:00) – Helping small businesses show up like the big players
(04:10) – Why most brands don’t actually know who they are
(08:20) – Should you really be on every social media platform?
(12:45) – The Brand DNA explained
(17:30) – Your message is about your audience — not you
(21:10) – Creating expectations that engage and connect

About Michael Dargie

Michael Dargie is an improviser, emerging stand-up comedian, and the founder of Make More Creative, a branding and creative agency dedicated to helping small- to medium-sized businesses show up with big-brand confidence. With over 38,000 hours of teaching across disciplines ranging from art and design to business and branding, Michael brings a uniquely creative approach to helping entrepreneurs communicate with clarity, confidence, and personality.

Connect with Michael Dargie

Website: https://www.makemorecreative.com/
Website: https://michaeldargie.com
LinkedIn: https://www.linkedin.com/in/michaeldargie/
Email: info@makemorecreative.com
Free Gift: https://makemorecreative.com/uncensored/

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode, Kay Suthar speaks with Monika Todd, Online Marketing Mentor and Strategic Intervention Coach, about breaking free from the online hustle and creating a content strategy that actually supports freedom not burnout. As a coach for coaches, Monika shares how she balances giving people what they want and what they need to unlock their potential. Together, they dive into the difference between coaching and mentoring, how to overcome limiting beliefs, and three creative ways to make sure you never run out of content again.

What to expect in this episode:

(00:00) – From corporate life to online freedom
(03:45) – Coaching vs. mentoring — what’s the real difference?
(07:20) – Why nobody is ever a “complete” expert
(10:15) – Three ideas to never run out of social media content
(15:40) – How to create a lasting impact online
(19:00) – The mindset shift every coach needs to make

About Monika Todd

Monika Todd is a Marketing Mentor and Coach who helps online coaches transform their knowledge into a profitable business. She teaches practical systems, social media strategies, and step-by-step blueprints that simplify launching and scaling online offers — without losing the human touch.

Connect with Monika Todd

Website: https://www.monikatodd.com
LinkedIn: https://www.linkedin.com/in/monikatodd
Instagram: https://www.instagram.com/monika.todd
Facebook Group: https://www.facebook.com/groups/smartsocialmedia
Facebook: https://www.facebook.com/monikatodd11
YouTube: https://www.youtube.com/channel/UCTQdb5U_cOo3ToAHoJRGL9Q
Email: fearless@monikatodd.com
Free Training: Passion To Income Challenge

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com