"Embracing conscious consumerism is not about deprivation; it’s about re-prioritizing what truly matters. It’s about building an identity based on values, experiences, and meaningful connections, rather than fleeting material acquisitions."

Today's Source: https://lifestyle.sustainability-directory.com/term/identity-and-consumerism/



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"Prosperity Preachers" target people who belong to a culture that encourages "blind faith" and a lack of questioning. They target those are harmed most by the system and demonize all services that could help them within that system. And then, they convince these "targets" that they can buy their salvation, health, wealth, material gains - through giving to "the church". Meanwhile, these pastors are running frauds so lucrative, they make Walter White's scheme seem like child's play.

1. Listen to NPR talk about this: https://www.npr.org/transcripts/1013430166
2. Watch John Oliver talk about it: https://www.youtube.com/watch?v=7y1xJAVZxXg
3. Read about Prosperity Theology: https://en.wikipedia.org/wiki/Prosperity_theology#:~:text=Prosperity%20theology%20(sometimes%20referred%20to,grace%20or%20favor%20and%20blessings.

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"Detaching our self-worth from our accomplishments is easier said than done. This difficulty stems, in part, from societal pressures that equate success with material wealth and professional achievements. Overcoming these pressures requires a conscious effort to redefine what success means on a personal level. It involves asking ourselves difficult questions about what truly brings us joy, fulfillment, and a sense of purpose beyond the superficial" - Ross Bruch

The Article: https://www.mappmagazine.com/articles/the-unshakable-self#:~:text=By%20engaging%20in%20the%20thought,radical%20act%20of%20self%2Dassertion.

Further reading; https://medium.com/@themindbodymanagementco/reimagining-self-care-moving-beyond-generic-trends-and-consumerism-29aeb96cc64f

REFERENCES: https://www.oxfordreference.com/display/10.1093/oi/authority.20110803095642910?rskey=3o8qwN&result=2

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"In contemporary consumer society, the purchase and the consumption of products have evolved beyond the mere satisfaction of basic human needs,[1] transforming into an activity that is not only economic but also cultural, social, and even identity-forming."

"Today, people are universally and continuously being exposed to mass consumerism and product placement in the media or even in their daily lives. The line between information, entertainment, and promotion of products has been blurred, thus explaining how people have become more reformulated into consumerist behaviors. Shopping centers are a representative example of a place where people are explicitly exposed to an environment that welcomes and encourages consumption."

The Wikipedia: https://en.wikipedia.org/wiki/Consumerism#:~:text=In%20contemporary%20consumer%20society%2C%20the,%2C%20and%20even%20identity%2Dforming.

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Consumerism is made up. Imagined. Fake as hell. A kayfabe that we're all playing along with. Let's discuss the history, so we can better understand what we're dealing with.

The source: https://www.bbc.com/future/article/20210120-how-the-world-became-consumerist (original here: https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/)

More from Kerryn Higgs: https://muckrack.com/kerryn-higgs/articles

The book: https://direct.mit.edu/books/book/3683/Collision-CourseEndless-Growth-on-a-Finite-Planet

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We've been funneled into playing into the kayfabe of our current systems, and I want out. Today we talk about what a kayfabe is and how to push back against it.

The sources:

Defining Kayfabe: https://en.wikipedia.org/wiki/Kayfabe

More about the Kayfabe Economy: https://www.widemoatresearch.com/wide-moat-daily/the-kayfabe-economy/

The BBC article I referenced: https://www.bbc.com/future/article/20210120-how-the-world-became-consumerist

Resources for Resisting a Coup: https://makeyourdamnbed.medium.com/practical-guides-to-resisting-a-coup-b44571b9ad66

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“GROCERY STORES BASICALLY ASK US TO VOTE WITH OUR WALLETS FOR THE WORLD WE WANT TO LIVE IN. And in doing so, they shift the responsibility away from billion dollar corporations and onto us, as individual shoppers and consumers. Each of us doing our best to make good decisions but in a system that obscures the consequences of our choices. You shouldn’t have to choose between eating dolphin or not, slavery or not, because we shouldn’t have slavery in our damned food system. Why are YOU being asked to make the choice? It is not fair.

Learn more about Human Footprint: https://www.pbs.org/show/human-footprint

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