How do some brands thrive on social while others struggle to make an impact?

The best know they’re not just competing with other brands – they’re competing with viral creators, meme accounts, and even second-screens.

So, here’s your tactical framework for standing out in the never-ending scroll.

This week, Miranda Shanahan (Brand Consultant & Content Creator on @mirandadoesbrands) joins Verity to break down how brands can win attention, keep it, and convert it into lasting impact. With a career spent dissecting what makes content perform (and what makes it flop), Miranda offers tried & tested advice for short-form success.

By now, it’s clear – brands need to think like creators. The ones that do are building entertainment-first content worlds, owning trends instead of chasing them, and turning social engagement into real business results.

Turn this episode on and up to learn how to…

• Ditch The ‘Viral’ Mentality & Build A Repeatable Content Engine: Going viral is not a strategy. Miranda explains why the brands that win are the ones who nail scalable, signature content formats – and why 90% of your content should be proven, with 10% for experimentation.

• Stop Competing With Other Brands & Hold Your Own Against Creators: You’re up against influencers, memes, and multi-screen distractions (like YouTube or Netflix). Brands that only benchmark against competitors are already behind. Instead, Miranda shares how to create content that holds attention in a TikTok-first world.

• Why Short-Form Must Deliver One or Both of These: Entertainment + Value = the key to short-form. Miranda breaks down the forumla to creating memorable, shareable content – and why the biggest mistake brands make is overcomplicating it.

• Nail Your Hooks & Micro-Engagements: Most brands can get the first three seconds of content right, but lose attention soon after. Learn why the most effective short-form content is structured around multiple hooks – visual, verbal, and text – layered throughout to keep people engaged until the last second.

• See Why The Future Is Social TV: From LuvJus’ dating show to Mela’s creator-led mini-series, brands are acting like content studios. The best part? You don’t need Netflix-level budgets to do it; only Miranda’s advice & some dedication.

Listen, learn, and start creating content people will actually want to watch.

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Chapters

00:00 – Why branding with personality is the only way to stand out

01:45 – Brand Advocacy 101: What the best get right

02:47 – Short-form content is the battleground for attention

06:56 – Legacy brands vs. disruptors: Who’s winning and why it matters

08:44 – The viral illusion: What actually drives brand growth

12:01 – Not every trend is worth your time, here’s how to decide

14:30 – How to craft scroll-stopping content that actually engages

18:08 – Founder-led content isn’t enough anymore

20:58 – Storytelling that sells: The balance of entertainment & value

24:02 – Going niche to go big: Why the smallest audiences build the biggest brands

26:01 – The social TV era: Why more brands are becoming broadcasters

27:59 – Creators and brands are uniting in new ways: Here’s how to do it right

30:58 – Frameworks that actually work (and scale) for brand content

35:00 – Most brands ignore these hidden growth tracks