『Building Brand Advocacy』のカバーアート

Building Brand Advocacy

Building Brand Advocacy

著者： Paul Archer and Verity Hurd
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Building Brand Advocacy is a tactical marketing podcast exploring how the world’s most impactful brands grow. Hosted by Paul Archer and Verity Hurd, the show explores the tactics and strategies behind modern brand building. Each episode breaks down how category-defining brands, platform leaders, and industry insiders rewriting the rules of growth and the tactics, strategies, and decisions other brands can apply immediately. This podcast is your marketing playbook.Paul Archer and Verity Hurd マーケティング マーケティング・セールス 経済学
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  • Is The Creator Economy Broken? ft. Manuel Albuquerque

    Is The Creator Economy Broken? ft. Manuel Albuquerque
    2026/06/10

    In this live episode of Building Brand Advocacy, Verity sits down with Manuel Albuquerque, founder & CEO of Prime Tag, to unpack the AI revolution reshaping the creator economy from the inside out.


    From the real pressures facing time-poor marketing teams to the problems AI is actually solving (and the myths it's not), Manuel brings the entrepreneur's perspective that brand builders need right now.


    In this episode, we cover:

    • Manuel’s journey to entrepreneurship in the influencer space

    • The time poor pressures of marketing teams

    • How AI is influencing the creator economy

    • The problem that AI is solving for marketing teams

    • Busting AI myths around the creator economy

    If you're navigating influencer strategy in an AI-first world, this one is essential listening.


    CHAPTERS

    00:00 People And Data First

    01:18 Creator Economy Boom

    01:59 From Basketball To Tech Startup

    04:08 The Influencer Stigma Debate

    05:24 Current Status: Bad Data And No Time

    06:38 AI Mindset Myth

    09:02 Augmented Intelligence Not Artificial Intelligence

    10:42 Myth Busting Rapid Fire

    12:17 How AI Is Changing Business Models

    15:29 Finding Effective Creator X Brand Matches

    16:45 Brand Advocacy Advice


    🔔 Subscribe to Building Brand Advocacy for weekly conversations with the people reshaping how brands grow.


    CONNECT WITH MANUEL

    LinkedIn: https://www.linkedin.com/in/manuelvicalbuquerque/

    PrimeTag: https://www.primetag.com/


    FOLLOW US

    Verity: https://www.linkedin.com/in/verityhurd/

    Subscribe: www.youtube.com/@buildingbrandadvocacy

    Instagram: www.instagram.com/building_brand_advocacy
    TikTok: www.tiktok.com/@building.brand.advocacy
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    18 分
  • How Grace Andrews Builds A Content Strategy In 5 Steps

    How Grace Andrews Builds A Content Strategy In 5 Steps
    2026/05/27

    We’re back with another mastermind episode. This week, Grace Andrews takes us through her 5 step framework for building a high performance content engine, from identifying content signals (before selecting platforms) to measuring success metrics that are relevant to you and your brand.


    In this episode, we cover:

    07:05 Step 1: Identifying Content Signals

    11:47 Step 2: Approach To Content Formats

    26:31 Step 3: The Platform Specific Strategy

    28:43 Step 4: Where Creators Fit Into Your Content Strategy

    32:56 Step 5: How To Measure For Success


    🔔 New episodes every Wednesday — subscribe so you never miss an episode.


    CONNECT WITH GRACE

    Instagram: ⁠https://www.instagram.com/graceandrewsss/⁠

    YouTube: ⁠https://www.youtube.com/@graceandrewsss⁠

    TikTok: ⁠https://www.tiktok.com/@graceandrews7⁠


    FOLLOW US

    Subscribe: ⁠www.youtube.com/@buildingbrandadvocacy⁠

    Instagram: ⁠www.instagram.com/building_brand_advocacy⁠

    TikTok: ⁠www.tiktok.com/@building.brand.advocacy⁠

    Paul: TikTok: ⁠⁠www.tiktok.com/@building.brand.advocacy⁠⁠Verity: ⁠www.linkedin.com/in/verityhurd/
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    39 分
  • Building TRIP: How a Challenger Brand Conquered the Wellness Drinks Market

    Building TRIP: How a Challenger Brand Conquered the Wellness Drinks Market
    2026/05/13

    In this episode of Building Brand Advocacy, I sit down with Alice Ratcliffe, Head of Brand at TRIP — the wellness drinks brand rewriting the rules of brand positioning in one of the most crowded categories on the market.


    Alice pulls back the curtain on how TRIP went from scrappy challenger to a brand that commands culture, loyalty, and shelf space — and what it's really taken to scale that story into the US.


    In this episode, we cover:

    • How to stand out in a saturated wellness & drinks market

    • TRIP's influencer strategy and why it's built differently to most other brands

    • Integrating celebrities into your brand without losing authenticity

    • The real strategy for brand building in the US

    • Why employee advocacy is one of the most underrated tools in a marketer's arsenal

    • How to integrate AI for effective brand building in 2026

    • The honest challenges of being the underdog and how to turn them into an advantage

    CHAPTERS

    00:00 The Polished Brand Problem

    02:03 Finding Branded White Space

    06:00 Regulation Into Advantage

    07:36 Always On Brand Building

    10:17 How To Earn Consumer Trust

    16:06 Creators Influencers Celebs

    23:25 US Expansion Playbook

    26:30 Approaching Employee Advocacy

    28:39 Scaling Without Gatekeeping

    29:51 Email List vs Community

    31:15 AI Vs IRL

    33:36 Hosting Inclusive Brand Events

    35:50 Winning on TikTok Shop

    39:52 Global Growth and Accounts

    44:26 Powerful Founder Partnerships


    🔔 Subscribe to Building Brand Advocacy for weekly conversations with the people reshaping how brands grow.


    CONNECT WITH TRIP

    Instagram: https://www.instagram.com/trip.drinks/

    TikTok: https://www.tiktok.com/@trip.drinks


    FOLLOW US

    Verity: https://www.linkedin.com/in/verityhurd/

    Subscribe: www.youtube.com/@buildingbrandadvocacy

    Instagram: www.instagram.com/building_brand_advocacy
    TikTok: www.tiktok.com/@building.brand.advocacy
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    50 分
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