Darrell Moon interviews Addison Labonte, founder of Sweet Addisons, about how loyalty is built through sacrifice, consistency, and personal care. Addison shares her journey from Division I soccer and marathon training to overcoming compartment syndrome through a gluten-free diet, which inspired her to create a clean-ingredient dessert brand. The conversation explores how loyalty showed up in her life through her parents, teammates, and employees, and how she now fosters that same loyalty by investing in her team’s personal needs, giving Sundays off, and reminding them of the bigger mission behind the business. The episode closes with practical leadership lessons on treating people as people, not just workers, and how that approach strengthens culture, retention, and performance.

Hilal Borque shares his insights on loyalty, leadership, and building strong relationships across cultures. Discover how authenticity, listening, and mutual respect foster loyalty in business and life.

In this eye-opening episode, Michelle shares her personal journey of redefining loyalty beyond mere obligation or fear. She breaks down the critical difference between trust and loyalty, emphasizing that genuine loyalty requires deliberate commitment and shared values — especially in environments where growth and health are prioritized. You'll discover how her focus on excellence and well-being as core values has transformed her leadership approach, the cultures she's built, and her own life.