Will people be there for you if things fall apart?

Debora Prossomariti, a brand strategist who works with CEOs to build trust and align online presence with offline leadership, shares how a disastrous year stripped away fake friendships, exposed misaligned relationships, and forced her to examine what loyalty really means.

In this episode, you'll discover:

• The two moments that really show someone's true character

• The expectation-setting framework she uses with clients and contractors

• Why misalignment between values and behavior destroys trust fast

• How CEOs can build an authentic online presence without sounding performative

• Why personal branding is identity work first, strategy second

• Why "people buy from people, not logos" and its importance to your brand

For CEOs, founders, and high-performers, this episode shows you that credibility is built through alignment, caring and the courage to be real. It's especially valuable if you're trying to earn loyalty from your team, your clients, or your audience in a noisy, AI-saturated world.

(00:00) Introduction

(02:04) Debora's background

(04:31) The year everything fell apart

(09:05) Recognizing who truly supports you in tough times

(10:10) Determining true loyalty through struggles and wins

(12:09) Friendship, Support, and Reciprocity

(14:08) Building client loyalty through alignment and integrity

(16:03) Creating loyalty within her team and contractors

(18:41) The importance of alignment of goals and working styles

(20:42) Helping CEOs align online presence with offline leadership

(22:55) Importance of personal brand and being authentic

(24:54) Internal and external values

(26:25) Fear of online presence and showing up authentically

(30:09) How Debora coaches leaders to find their voice

(32:13) How to connect with Debora

(33:37) Closing thoughts on growth and awareness

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