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  • Sales Talk: The Art of Finding Ideal Clients

    Sales Talk: The Art of Finding Ideal Clients
    2025/10/08
    In this engaging podcast episode, 'Love Your Sales,' hosted by Leighann, Gretchen Mall, CEO and founder of The Lucky Agency, shares invaluable insights on overcoming sales challenges. The episode dives into common sales nightmares such as missed opportunities and the fear of silent rejections during critical moments. Gretchen shares her journey from a sales consultant to leading a successful B2B lead generation firm that leverages AI to book meetings and build sales pipelines. The conversation highlights the importance of identifying ideal clients, persistence in follow-ups, and the inefficiency of broad or overly specific client targeting. They also discuss nurturing client relationships without being overly salesy and the significance of being authentic and helpful in networking contexts. The episode concludes with Gretchen detailing her company's specialized approach to enhancing their clients' sales processes through technology and data-driven strategies. Contact Gretch – Website - https://theluckyagency.com/ LinkedIn - https://www.linkedin.com/in/gretchenmall/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 and the AG45 Soul Aligned Strategy Podcast – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 #sales #businessdevelopment #entrepreneur #entrepreneurship #selling #relashionships #customerexperience #podcast #loveyoursales #lastingrelashionships #salescareers #salesmanager #salesdevelopment #traininganddevelopment #leadershipdevelopment #salespodcast #salestraining Leighann Lovely: Welcome to another episode of Love Your Sales. I am so thrilled that today I am joined by Gretchen Mall. Gretchen is the CEO and founder of the Lucky Agency, a Tampa based B2B lead generation powerhouse that helped clients book over 7,000 meetings and create Wow. A hundred. Plus million in pipeline. Yes, she's keeping score. I love that. With over 20 years of [00:02:00] turning, maybe later into Let's talk now, Gretchen has mastered the art of connecting the right people at the right time. Through her innovative AI powered prospecting magic, she believes you make your own luck in the business and her track record of Transforming company's sales process proves she's got the formula down to a science. Gretchen, I am so excited to have this conversation 'cause everybody knows that I love to talk sales. So tell us, you know, anything that I did not cover. Gretchen Mall: Well, thank you for having me. Um, you know, I got my start doing this. I don't know. You said 20 years? Well, that really needs to be seen, but, you know, uh, quite a few years ago. Wow. Uh, you know, I was actually doing some sales consulting and, um, got put into a, hired into a company that was a recruiting firm and they were looking for, um. Companies, their clients, excuse me. They were [00:03:00] looking for attorneys who had clerked at Supreme Court who had, um, you know, tier one school experience who had gotten certain grades and big, really specific criteria, and they had a way to find 'em. And I put on my, you know, little sales hat and I thought, could we use this to find buyers and have been working in marketing ever since. Leighann Lovely: Very interesting. So you saw. The tools that a company was using to, uh, to find a very specific criteria in the hiring process. Mm-hmm. And you flipped that into how do we find clients? Gretchen Mall: Yeah. Because I felt like, um. My experience into small and medium businesses. Up until that point, I had mostly been enterprise and had run sales teams there. But, um, really seeing that insight. You know, a lot of times people will talk to anybody who is there, right? Like any human that breathes could [00:04:00] be a potential prospect, um, which is not effective. From a sales or marketing process. And so, um, when you start really getting into who is your ideal client, have you written down, you know, not just the the demographics, but like the psychographics and the infographics about people, you know, how are they hanging out? Where are they, you know, consuming their information? Um, what social media channels are they on? What jobs do they have? What companies do they work for? Um, then you can start meeting people where they are and it becomes a much easier conversation 'cause you already know a lot about 'em. Leighann Lovely: Wow. Okay. So I'm, I'm wildly interested in this tool on, on how that works, but let's, let's, let's, let's back up a little bit. So let's talk about your, your business and how long, ...
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    34 分
  • Unlocking Sales Success with Data-Driven Hiring

    Unlocking Sales Success with Data-Driven Hiring
    2025/09/17
    In this episode of Love Your Sales, host Leighann speaks with Tyler Marcus, CEO of Gradmor, about leveraging AI and data analytics to improve workforce productivity and business outcomes. Tyler explains how collecting and analyzing workforce data can solve issues like inefficiencies in manufacturing and retaining talent. They dive into the importance of identifying specific qualities in sales hires using behavioral assessments, and how understanding these traits can enhance sales team performance. They discuss the evolving role of HR from an administrative function to a strategic business driver, emphasizing the impact of employee engagement on business success. Contact Tyler – Linkedin - https://www.linkedin.com/in/tylermarcus/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 and the AG45 Soul Aligned Strategy Podcast – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 Leighann Lovely: Welcome to another episode of Love Your Sales. Today I am joined by Tyler Marcus. He is the CEO of . Grad Moore, a workforce , intelligence company. Um, I am so thrilled to have you join me today. Why don't you tell us a little bit about what your company, your organization does? Tyler Marcus: Sure. Well lean, thank you for having me on, on your podcast. Excited to chat about anything business related, sales related. Uh, just give deep insight about what we do. So. My business [00:02:00] Grad Moore, uh, me and my co-founder started the business in 2017. Uh, we provide insight to help organizations improve worker productivity, efficiencies and performance, uh, to drive business outcomes. Uh, so a lot of the work we do can be around some of it now with AI automation and the manufacturing floor. Uh, we work with retail companies on improving efficiencies to hire better, uh, and retain talent better. Uh, we also work with large scale enterprises to help them solve some of their biggest challenges around workforce, uh, issues. Uh, that could be anything from executive turnover, um, you know, making sure that people, uh, performance metrics, understanding what's driving performance within an organization and what's not. Um, but most of our businesses around data, uh, workforce data, but more about using it to drive impact and how that leads to bottom line outcomes within a org. Leighann Lovely: I love that. And, you know, data nowadays, um, organizations are finally realizing that they need to look within, [00:03:00] because honestly, I, I think we've all, all, all already known that. All of the answer, not all, but most of the answers already live within the data that we have. We just haven't figured out how to translate that data into raw information. Tyler Marcus: Correct? Correct. And I think that's a common, I mean, that's a problem even at the enterprise level with the biggest companies. It's like, so the thing is it, as we get more tech companies use more technology, we use ai. Right. We take that data, what are we doing with the data that we're collecting? Right. And I think is a lot of it's not being collected or, I mean, it's being collected, but it's not being, it's not being analyzed in a certain way. And a lot of times that gets overlooked, especially on the workforce side for some reason. I think we've made strides over the years in marketing. Uh, we've made, I was in sales even to a point, but, you know, but on the workforce side, especially. There's a lot of data that doesn't get correlated that can drive different outcomes [00:04:00] within an org. So for example, if I'm working with a manufacturing company that has a distribution center, uh, with thousands and thousands of different products. They have workers that are grabbing these products and shipping them out into different places. But if it takes a worker an hour to fill an order versus a half hour, that is business in itself because now you can get more efficient If you, if someone could fill 20 orders instead of 10 in a day, what does that mean to your business? And that's just looking at your workforce data. It's not, we're not talking about anything beyond that. So I think yes, like we have gotten more data driven. How we think about things over time. I think AI now has made people think about data even more, and I've noticed that in my own business. But most of the time we have information to drive outcomes within our organization that we collect. We just don't use it at all. And it's because either we don't have time, the resources or, or just, you know, just to know how ...
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    38 分
  • The Art of Influence in Sales

    The Art of Influence in Sales
    2025/09/10
    In this episode of Love Your Sales, host Leighann interviews Dave Siegel, CEO of Siegel Advisory Services, who shares his unique perspective on sales. Despite his personal dislike for the repetitive nature of the sales cycle, Dave emphasizes the importance of building relationships and consistent communication to stay top of mind with prospects. They discuss how technology, especially AI, can optimize sales processes and improve efficiency while highlighting the necessity of human oversight to maintain authenticity and quality in sales interactions. Contact Dave – Email - dave@siegeladvisoryservices.com LinkedIn – http://www.linkedin.com/in/iamdavesiegel Website - www.siegeladvisoryservices.com Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 and the AG45 Soul Aligned Strategy Podcast – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined by Dave Siegel today. I am so excited to have him. Dave has been helping Companies achieve greater profits by reducing enterprise risk, optimizing processes, applying appropriate technology, and working across business units to fill communication gaps to achieve the necessary results. Dave has been working in healthcare, financial services, and insurance, both as man, as a management consultant and [00:02:00] employee for over 30 years. Dave is the CEO and senior advisor at Segal Advisory Services, and I am thrilled to have him join me today. Dave Seigel: Thank you. Thank you, thank you. Leighann Lovely: Is there anything that I missed? Dave Seigel: Uh, you forgot the faster than a speeding bullet and able to leap a tall building in a single bound, but otherwise you think you nailed it. Leighann Lovely: Oh, well. So you are. A superhero by night. Yeah. At times. Sure. Fine. Oh, Dave Seigel: okay. Leighann Lovely: Awesome. Well, I'm, I'm thrilled to be interviewing a, a superhero then. Now you and I, um, when we talked, um, I, I love, I loved our conversation because you are unique to my, um, well, you're gonna be a unique one to this conversation because you had made a comment, um. I hate sales. Dave Seigel: I hate sales. Leighann Lovely: I [00:03:00] love it. Let's talk about that. Dave Seigel: Yeah, yeah. Let's talk about it. Leighann Lovely: Yeah. So why? Dave Seigel: Well, I, I, I like creative fresh, new challenges, and it is the, um, very, in my humble opinion, the very tight cycle. That sales is, it's the prospecting. It's the qualifying, it's the contacting, it's the repeat. And, um, you know, I, I, I'm, I'm, I enjoy connecting with new people. I enjoy the digging in and understanding, finding the pain, finding the opportunity, helping them. But it is the, the sales cycle that, uh, the predictability of it. Or the repeatability of it. That, that I just don't like it. Sorry. Just don't like it. Leighann Lovely: And, and that is, um, I would say [00:04:00] the, the number one reason that salespeople will fail. Dave Seigel: Mm-hmm. I can see that. Leighann Lovely: Because it comes down to, if you don't follow that, and, and it really, it, it is, it is a pattern, right? Mm-hmm. It's okay. So I've got a new, I've got a new lead. They go into your CRM, they go into your Excel spreadsheets. If some people are still on Excel spreadsheets, you're a small business, you make that first contact, you may actually get a one-on-one with 'em, get to know 'em a little bit, and then they drop into your funnel. Dave Seigel: Mm-hmm. Leighann Lovely: And then it is a consistent, in order to be a, you know, a at the top, you know, the one percenters, it is the consistent reach out, touch, email, call, touch, email, call, some type of or form of continuous communication with that person. Mm-hmm. To [00:05:00] stay top of mind. Dave Seigel: Mm-hmm. Mm-hmm. Leighann Lovely: If you don't do that, you're not top of mind. Right. And when the need. You offer comes up, if they're not thinking about you, they're gonna go to the service that is staying top of mind. Dave Seigel: That's right. That's right. And you, and you know that there's a, there's a, a likelihood given that I do executive consulting, executive advisory work, the first person plants the seed. Mm-hmm. And puts the idea in their head and that has to germinate and it, and like you said, if you're not really building the relationship beyond the initial couple contacts, um, touchpoint, you've put the idea in their head and then somebody else is gonna actually be the one to engage. No doubt, no doubt. Yeah, Leighann Lovely: so you [00:06:00] may be the person that actually cracks the egg, but you're not the person that actually, you know, goes and cooks it and all of the other stuff because you've, you've fallen off, you've, you're ...
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    56 分
  • Navigating Conflict with Confidence: Insights from Adrianna Munoz

    Navigating Conflict with Confidence: Insights from Adrianna Munoz
    2025/08/27
    In this episode of the 'Love Your Sales' podcast, Leighann interviews Adrianna Munoz, a nurse turned speaker who teaches healthcare professionals how to navigate conflict effectively. Adriana shares her personal journey from working in the neonatal ICU to the ER, highlighting her struggle and ultimate breakthrough in handling conflict. She emphasizes the importance of finding common ground, maintaining psychological safety, and empowering both healthcare workers and patients through effective communication. Adriana also draws parallels between conflict resolution in healthcare and handling pushback in sales, underscoring the value of curiosity and open communication. Contact Andrianna – LinkedIn - https://www.linkedin.com/in/adriannamunozcoach/ E-mail - adrianna@ogdenpeak.com Website - www.ogdenpeak.com Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 and the AG45 Soul Aligned Strategy Podcast – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined by Adriana Munoz. She is a nurse turned speaker that helps healthcare professionals navigate conflict so they can focus on what matters most patient care and each other. And I absolutely love that because, well, we know that sometimes communication, is one of the most important things. Um, well, to keeping [00:02:00] patients happy, calm, and, you know, collective, especially if it's in a heightened emotional state when things might not be going right. I'm excited to get into this conversation. Adrianna Munoz: Yeah. Thank you so much for having me and for the opportunity to chat here with you. It's been a twisty road to get here, like I'm sure many people you've talked to and for you, I know when we met last as well, so I'm just, you know, delighted to be here. Leighann Lovely: Yeah. So why don't we talk a little bit about your journey, because I, I'll tell you that. Some of, well, not some, a lot of nurses, people who are in the healthcare industry that I have spoken with, that I have met are often tightlipped about their industry, about what goes on in the the back office of the healthcare industry. So I'd love to hear more [00:03:00] about how you started and. That journey of where you are now, and then kind of get into the, the, you know, the, the brass tacks of everything. Adrianna Munoz: Yeah. Thank you so much for asking. I have been a registered nurse since 2014, and I started out my career in the neonatal ICU, and this was in a hospital in Chicago. I did that for about two years and I jumped ship to go to work in the ER because I realized that I really missed working with people. I got into nursing because I love people. And I just didn't get the interactions that I wanted, and I felt kind of pigeonholed being in such a niche, but beautiful type of nursing. Mm-hmm. And so I made this jump into the ER and I was like, oh my gosh. I was so out of my depth. I had so much to learn. I really did not have footing in that arena at all. And I learned very quickly in one critical incident actually, where a patient was really heightened, really, really upset about with me, even though it was something I had no control over. And so I, I [00:04:00] ran outta the closet and I just. I ran outta the room and I hid in a closet and I cried. And for me, that was like my pivotal moment where I was sitting in the closet and I sitting there thinking, oh my gosh, have I avoided conflict my whole life? Am I a people pleaser? Oh my gosh. And I'm sitting in the closet and I looked down, I'm like, wow, this is really disgusting. I should probably get off the floor. And I, I got off the floor and I went back to the room with the patient. I stuck up for myself and I made it my mission. I'm like, I never wanna feel like that again. And as I found my footing in the er, I started. Navigating those conversations very differently where I felt more comfortable being assertive, sticking up for myself, and then I started precepting new grads. I was a mentor. I was taking on more leadership roles. When I got my master's degree, I had the opportunity to step into project management where I was pulling from these communication skills that just helped me level up every time I had a new challenge. And I found that my story is not very unique. There are so many Facebook nursing groups where people are posting anonymously. [00:05:00] I'm crying in the bathroom every shift. I hate my coworkers. The patients are so mean and I don't know ...
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    36 分
  • From Spinning Wheels to Revenue: Mastering Sales Follow-Up

    From Spinning Wheels to Revenue: Mastering Sales Follow-Up
    2025/08/13
    In this episode of Love Your Sales, podcast host Leighann interviews Dave Molenda, a seasoned sales professional and business coach, about improving sales follow-up strategies. They discuss the common pitfalls salespeople face, the importance of consistent follow-up, and distinguishing between passive, aggressive, and assertive follow-up approaches. Dave emphasizes the need for intentional and value-added contacts rather than superficial check-ins. Additionally, they talk about Dave's approach to strengthening teams to improve customer experience, which he elaborates on in his Amazon bestseller, Growing on Purpose. Contact Dave – LinkedIn - https://www.linkedin.com/in/davidmolenda/ Website - https://positivepolarity.com/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 and the AG45 Soul Aligned Strategy Podcast – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 #sales #businessdevelopment #entrepreneur #entrepreneurship #selling #relashionships #customerexperience #podcast #loveyoursales #lastingrelashionships #salescareers #salesmanager #salesdevelopment #traininganddevelopment #leadershipdevelopment #salespodcast #salestraining Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined by Dave Melinda. Uh, Dave, uh, has had a quite a career, um, in sales, but after 30 years of starting his own company and growing it to a $10 million. Annual sales. Dave realized that his passion was helping companies thrive by overcoming their natural tendencies to retreat and spin their wheels on the wrong things. Dave's [00:02:00] current company, positive Polarity, is a Midwest business coaching firm. His recent book Growing On Purpose. Was an instant number one Amazon bestseller and will help strengthen your team and improve your customer's experience. Dave's latest project, the Positive Polarity Podcast has over 270 episodes and is rated in the top 2% of all podcasts in the world. Wow. According to listen notes.com. Dave Melinda is excited to be part of Love Your Sales podcast and is looking forward to the conversation today. I'm so excited to have you join me, um, today for a awesome conversation. Um, anD yeah, I'm, I'm just excited to pick your brain as you know, somebody who loves sales as much as I do, Dave Molenda: absolutely great to be here. Thanks for the invitation, Leanne. I'm excited. I can't believe you. You said retreat and spin their [00:03:00] wheels on the wrong thing. It's funny, we're gonna talk about that exact thing today because our topic is gonna be fun and it's gonna be challenging when it comes to the sales world. So hopefully everybody's strapped in and ready to go. Leighann Lovely: Yeah, and you know, it's, I, I, I use, I, I talk to people about that, that same thing. Um, and I had a boss who constantly would say, are you. Spending time on revenue generating tasks. Yep. And it took me a long time to finally like drill that into my head and then have a true understanding of what are revenue generating tasks, because we often mistake what those are for spinning our wheels just on things that really have. No importance, but we, we get it in our head that they do right as salespeople, Dave Molenda: right. No, absolutely. I [00:04:00] call it paid time versus no paid time. Right. So revenue generating is the technical way to say it. I just say pay time or no pay time. And if you're in front of a customer or a prospect or communicating with one to me, that's pay time. Mm-hmm. And you know, I, you can argue all day long if. Sitting on LinkedIn is pay time or not, doesn't really make you money at the end of the day. So, like you said, it's not really income generating. So, um, I think the topic today will definitely be something in the pay time category that will definitely make us some money. Leighann Lovely: Yeah, a a absolutely. So. Let's dive in. You know, let's talk about, you know, the importance, you know, something that we kind of just discussed prior to hitting the record button. Yep. Um, let's, what, where do you think that salespeople in general have a tendency to drop the ball and. [00:05:00] When you're working with somebody, what is something that you really help them hone in on to become more successful salespeople? Um, and, and here's something I just, I think that if you can get sales down in your career and you, you can implement these things in your life. Dave Molenda: Yeah. Leighann Lovely: And, and I'm a believer in that. So let's, let's dive into this. Let's, yeah. ...
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    41 分
  • The Empathy Edge: Enhancing Sales Through Emotional Intelligence

    The Empathy Edge: Enhancing Sales Through Emotional Intelligence
    2025/08/06
    On this episode of Love Your Sales, Eva, a business growth strategist, discusses her journey of merging her strong business background with her passion for creative and sustainable practices in the leather industry. She emphasizes the importance of emotional intelligence, empathy, and authenticity in fostering long-term business growth and aligning personal values with business strategies. Eva talks about the challenges and importance of consistency and discipline for creatives transitioning to business roles. She also highlights the need for entrepreneurs to define their own success and build meaningful connections beyond monetary gains. Contact Eva - Email - evabarbara@theworldinleather.com Website - www.theworldinleather.com LinkedIn - https://www.linkedin.com/in/evabarbarabongard/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 and the AG45 Soul Aligned Strategy Podcast – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 #sales #businessdevelopment #entrepreneur #entrepreneurship #selling #relashionships #customerexperience #podcast #loveyoursales #lastingrelashionships #salescareers #salesmanager #salesdevelopment #traininganddevelopment #leadershipdevelopment #salespodcast #salestraining Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined by Eva, Barbara Bonard. Eva is a business growth strategist who helps entrepreneurs and leaders boost sales through emotional intelligence and purpose-driven strategies. She's passionate about showing how empathy and authentic connections not only build trust, but also drive sustainable long-term business growth. What she does through her coaching programs and workshop. [00:02:00] Like from heart to impact Building meaningful businesses is help entrepreneurs align their personal value with their business strategies, whether it's integrating sustainable practices, fostering empathy in leadership, or supporting emotional health in the workplace. Her goal is to help people build businesses that thrive from the inside out. I absolutely love that Eva. So you are, um, not only, you know, a obviously a, a coach, um, a, a consultant. You also are a business owner yourself with, um, you know, a, a creative business, correct? Yes. Eva Barbara: Yeah, yeah. I created a tool and, uh, it comes as a result of my 25 years of experience in the leather industry. So I created the brand and I went for the, just the creative side of, uh. Something to life, physical product. [00:03:00] Leighann Lovely: That's awesome. So welcome to the show, and I'm really excited about this conversation because you and I were just having, you know, before we hit the record button, we were talking about, um, you know, the difference between a creative versus a, a real true salesperson. And so I, I kind of wanna revive this conversation that we were having. Because there are certain traits that a salesperson has to have and certain traits that a creative has, and I'd love to talk about the differences in those two things, um, that you've experienced and. How each one of those, you know, leans into those and, you know, finds their, their true passion and purpose, but how each one of those different things can hinder them when they try to cross lanes. Eva Barbara: So, thank you. Thank you for, thank you for the.[00:04:00] To chair. So my, the, my story comes in with, uh, I created twi. I come with a very strong background in business development, business, uh, international negotiations and all that. So, but I had a 25 years of experience in the industry on the leather industry, and I saw also. That's where my passion comes for sustainability because there was this, this, uh, movement against the leather that, that, that was happening because of the animals and all that. And, uh, we, people were losing focus of what? It's leather and it's just a recycle. I mean, it's, uh, using the byproduct of the food industry. So that's where my sustainability enters. And, and I'm just going a little bit on, on the steps that I, that why I am so passionate about all these. And, um, so I enter in the sustainable, uh, sustainable practices, uh, just, uh, as the leather industry has been doing it together with a, the issue is that you [00:05:00] gotta have a good communication. To approach that. So, um, as I was create, as I was doing that, I wanted to create something unique, and that's where I enter into the creative part of, uh, uh, eh, and I wanted to create something different, not just a simple letter. I...
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    30 分
  • The Human Touch: Building Trust in Modern Sales and Branding

    The Human Touch: Building Trust in Modern Sales and Branding
    2025/03/19
    In the latest episode of "Love Your Sales Podcast," Beatrice Gutknecht explores the importance of team integration in building lasting businesses. She emphasizes that companies engaging their teams effectively are more likely to thrive, especially as Gen Alpha and Gen Z emphasize trust and human presence in brands over logos and names. Beatrice discusses how relatability to a brand is crucial, highlighting that businesses fostering genuine human connections will stand out and endure over time. Contact Beatrice Email - beatrice@badasserybyb.com LinkedIn - https://www.linkedin.com/in/beatricegutknecht Website - https://www.badasserybyb.com Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined today by Beatrice Gutknecht She is the Founder of Badassery by Bee . She's About taking seamlessly boring business and shaking up how they're seen inside out through practical strategies and actions to stand out, not 69 page documents, pretty design or templates. Beatrice, I'm so excited to have you join me [00:02:00] today. Welcome to the show. Beatrice Gutknecht: Thanks so much for having me on, Leighann, I appreciate it. I'm so excited about the conversation we're about to have. Leighann Lovely: Yeah. So tell me a little bit more about your business and what you and how you, um, help people. Beatrice Gutknecht: So basically I'm all about perception and breaking those unwritten rules in industries where we're just so used to following and looking to everybody else. In the industry, especially when we get going, it's like, there's so much to do. You're like, Oh, you know, actually, what, what, what are they already doing? Let's just follow that. Like, we'll make it easier, but in a way that kind of makes you follow and be a little bit behind. So where I come in is to reposition you in a way where you're kind of leading your own way. And often our way [00:03:00] that's it's earlier in the process. So you stand out and you're actually sticky in minds and you're proud about your brand. Leighann Lovely: That's awesome. And in today's world, you have to, you have to be able to define your brand and yourself as something that is unique and different. Otherwise people, they're not paying attention. Or, and I shouldn't say not paying attention because let me, let me rephrase that today's world we are bombarded with so much information and so many, um, loops and bings and so many things are happening that it's hard to grab somebody's attention in a way the information is retained. Exactly. Beatrice Gutknecht: Exactly. And even more so, the idea of a rebrand has just been [00:04:00] so. commercialized. It's like Valentine's Day and people like, you know, businesses are just like, Hey, so let's, we're going to rebrand, but it's basically just change up the colors, change up the logo, change up maybe some wording, but the real rebrands is what happens from inside out, right? Like you're making sure that the entire team has the buy in because otherwise it's not. Going to work. It's not going to stick. It's a, you know, if we're talking about the Twitter to X shifts, right? I see you there going, yes. There is no alternative for tweeting, right? They didn't do it. They didn't think of it. It's just, they put that surface, but using. Using the platform, using the software, it's still exactly the same. Maybe even you're dealing with customer service, it's [00:05:00] still going to be the exact same. So what's the point? Leighann Lovely: Other than that, it's broken now. Beatrice Gutknecht: Exactly. It's like surface level and. Real, like if you're going to rebrand, I would recommend more like, Hey, let's have a look at a refresh, Leighann Lovely: you know, let's, let's talk about that because this, this is wildly, I find it really interesting because yes, I could very easily put, you know, stamp a new logo on my brand. I could, you know. And companies do this all the time where they're like, Hey, it's, and stamping a new logo, let's make something crystal clear. Rebranding is not just simply putting a new picture on. old logo was. I mean, yes, that is, yeah, technically you're rebranding, but when I [00:06:00] think of that, , , that's not, you're not, that's, there's so much more to it. So let's get into the, , the meat and potatoes of what you are talking about. You're, you're talking about almost a mind. A shift, a mindset ...
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    36 分
  • Securing Your Sales: Navigating IT and Cybersecurity for Small Businesses

    Securing Your Sales: Navigating IT and Cybersecurity for Small Businesses
    2025/03/12
    Join Leighann Lovely on this episode of the Love Your Sales Podcast as she hosts Ari Milner, a technology and cybersecurity expert with over 15 years of experience. Ari shares insights on how small and medium-sized businesses can protect their digital assets and secure their systems in an ever-evolving cyber landscape. They discuss the critical importance of cybersecurity, practical solutions for IT management, and the intricacies of dealing with modern cyber threats. With real-life anecdotes and expert advice, this episode is a must-listen for entrepreneurs aiming to safeguard their business from digital threats. Tune in now to learn how to build a robust IT infrastructure and ensure your business's security and continuity. Contact Ari Email - ari@planitinnovate.com LinkedIn - https://www.linkedin.com/in/arimilner/ Website - planitinnovate.com Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Leighann Lovely: Welcome to another episode of Love Your Sales. I am thrilled today. I am joined by Ari Milner. , a small business technology and cyber security expert with over 15 years of experience. As the founder of Planned IT, he helps business secure and streamline their IT web. And compliance needs all while working entirely remotely from Mexico city. Ari is also the president of the center of natural medicine in Portland, a [00:02:00] clinic founded by his father in 1991. Now managing the clinic with his brother as their father battles Parkinson's. Ari is deeply committed to helping small businesses, whether through technology or healthcare operate efficiently and securely. Please join me in welcoming Ari. I am really excited to have this conversation with you. You and I talked previously, obviously, and, um, yeah, I'm just, I'm really thrilled to have you join me. Ari Milner: Yeah, thanks so much for having me on. Leighann Lovely: So why don't you tell us a little bit more, You know, what I absolutely love is starting your own business. There are so many nuances as an entrepreneur that we do not think about in the beginning. You know, we're like, okay, I've got my laptop. I'm armed with, you know, this product I'm armed with this widget. I'm going to go out and people are just going to show up and buy my stuff. [00:03:00] There are so many layers that as you all of the sudden become a real. company, a real boy, as I like to say, or a real girl, , that we don't think about. And one of those is security. Ari Milner: Yeah, security, I. T. Totally. This is before plan. I.T. I had a computer repair shop in in Portland, , where I'm from. And that's where I got into doing the business. I. T. managed services and, uh, started supporting businesses there. Um, going on site and, , setting up networks, securing networks, , and the landscape has changed so much in the last, uh, 9 years of doing plan I. that the cyber security needs have gotten. , way more complex, and there's just so much that [00:04:00] you really can't do on your own as a small business anymore. Like, it used to be that you could just go by, like, the Norton or McAfee and you'd be fine. Right? But those days are long gone now and like, 1 example is. In gosh, it was, I think about 2018, 2019, we rolled out a Sentinel one as a security service option for our clients. And it's a, it's a service that is incredible with how it's actually using AI to Combat cyber threats, and that that's probably the first product in our stack that really had AI as an important component of it. Leighann Lovely: Interesting. And you're right. The landscape has drastically changed. I remember I was actually talking to my husband and I and we were watching a show from the 90s and there was this, you know, like. Big [00:05:00] huge computer sitting in like the family, you know room of the of the show the house that we were watching and it's like this Gigantic computer. I'm like you remember that do you remember when you had? That huge computer the dial up you weren't worried about somebody Hacking in and stealing your information, you know the games that I would run home from school I'm like, I'm gonna play a computer game and it was the little the little line that got bigger as it ate The dot on the screen, you weren't, yeah, the snake, is that what it's called? The snake game, you know, it was a DOS prompt in order to get into it. I don't know if, you know, my daughter's not even going to know what DOS prompt means and I, you know, I'd call my mom up and be like, okay, I'm going to, I'm going to play this game. I can't remember what's the DOS prompt to play this game. And then I'd have to hang up with her and try it because now I have to use the phone line to dial into ...
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    39 分