In this part-conversation, part-coaching episode, I sit down with Erin Wiley. We chat about her journey from virtual assistant to strategic business partner, the courage it takes to rebrand, and how to align your business with the life you want.

We cover:

• Letting your business evolve with you
• Finding clarity and confidence through outside perspective
• Balancing client work with life priorities
• Why systems are essential for saving time and mental energy, and
• How to create processes that work for you

Whether you’re pivoting your offers, refining your ideal client, or setting up workflows that free up your time, this episode is packed with practical insight and encouragement for the creative mom entrepreneur like you.

Resources:
Erin’s FREEBIE
Erin’s Instagram
Erin’s website

About Erin:
Erin Wiley is a strategic virtual assistant who helps overwhelmed coaches and creative entrepreneurs stop constantly putting out fires and start building sustainable, scalable businesses. Erin understands that when your business feels overwhelming you need more than task support, you need a strategic partner who can meet you exactly where you are.

Through her systematic approach to operations optimization and client experience mapping, she transforms “entrepreneurial mess” into streamlined success via two signature services: VA for a Day (one day intensive project support for those back burner projects) and Strategic VA Retainer (ongoing strategic virtual assistant support).

Her clients move from drowning in chaos to confidently running businesses that let them take that afternoon off to join their kid’s field trip, enjoy date night, and finally have a business that feels simple, purposeful, and completely in their control.

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

In this part-conversation, part-coaching episode, I sit down with Elizabeth Wilson to chat about writing through the messy middle. Elizabeth opens up about the emotional journey behind her upcoming debut memoir Lonely Girl, which explores themes of identity loss, divorce, sobriety, and motherhood in the midst of personal upheaval. We dive into why she believes telling your story matters — especially for women holding untold truths — and how writing from vulnerability can be a healing, empowering process.

And in the final part of our chat, I jump into coaching mode and we explore ways to convert her loyal podcast listeners into email subscribers — and what might be missing from her current lead magnet strategy.

Whether you're a writer, mother, or creative entrepreneur navigating your own "messy middle," this episode is full of heart, honesty, and actionable takeaways you won’t want to miss.


Resources:
Learn more about the Memoir Master Plan Cohort

Connect with Elizabeth
website: https://www.elizabethcwilson.com/
monthly newsletter: elizabeth-c-wilson-author.kit.com
Instagram: https://www.instagram.com/ewilsonwrites
Podcast: https://inspiredwritercollectivepodcast.buzzsprout.com

About Elizabeth:
Elizabeth Wilson is a memoir writer, coach, podcaster, and mom living in Colorado. Since December 2023, Elizabeth has been co-hosting a weekly writing podcast, the Inspired Writer Collective, where you’ll learn how to deepen your characters, hone your authentic storytelling style, and strengthen your writing muscles by exploring books in and out of your own genre.

Elizabeth's debut memoir, Lonely Girl, will be published in early 2026 and digs into her feelings of isolation during career changes, sobriety, and divorce. Her vulnerability and openness in sharing her story will not only give you a glimpse into her experience but will help enlighten your own.

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

In this episode, I unpack the two most common content struggles I see in conscious mother-creators, why both lead to the same frustrating outcome (lack of connection and engagement), and the one root cause that’s often overlooked.

I’m sharing personal stories, hard-earned lessons, and a simple step to help you shift from forced to fully aligned content creation in your business. It's not the algorithm, your strategy, or your posting schedule... Tune in to hear the real reason your content isn't landing.

Resources:
10-Minute Content Shift free download

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

What do you do when everyone says it's "normal," but it doesn't feel right for you?

In this episode, I peel back the layers of those well-meaning but stifling stories we've all been handed about what's "normal" in motherhood, business, and life... You know, the ones that say burnout, overwhelm, and losing touch with what you actually want are just part of the ride. I’m sharing how I started questioning that script, choosing my own way (even when it went against the grain) and how you can, too.

Resources:

Mother's Map to Sovereign Success free guide

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

*TW: Miscarriage* In this conversational, sitting-down-with-coffee-style episode, I share a vulnerable look at what I’ve been up to lately, including a small break from business, celebrating one year as a mentor, and reflecting on life, love, and loss. I share a peek at my real-time “process” in hopes to encourage and inspire you, because I truly believe that when we fully live as the people we were created to be, that makes the world a better place.

Resources:

Liberated Masterclass

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

In this soul-nourishing episode, Alana—heart-led mother, mentor, and guide—shares the essence of her powerful program Parenting by Design (PBD). Through Human Design, child development, and intuitive connection, Alana invites us to see our children differently: not as problems to fix, but as unique souls to understand. A must-listen for any parent ready to lead with presence, purpose, and deep love.

Resources:

Connect with Alana on Instagram

Book Parenting by Design

About Alana:

Alana is a heart-centered, spiritually guided mother and mentor based in Australia. She helps women reconnect with their bodies, wombs, and innate wisdom, especially those navigating conception, motherhood, and the sacred journey of raising children. Through her offerings—including her signature program Parenting by Design—Alana weaves Human Design, emotional wellness, and intuitive parenting to support women in creating conscious family legacies.

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

Hey business owner... Is scaling your business really the next step for you? Join me in exploring why it might *not* be and how to recognize when your desire to scale your "successful" business may be masking something deeper. Ready for a hot take?

Resources Mentioned:

Path to Pivot FREE private podcast

Next Steps:

Book a $47 Sovereignty Session with me

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

In this quick riff, I share my personal shift from focusing on surface-level habits to discovering the deeper connections between our design, beliefs, and daily patterns. New year, new you? Let’s chat about it.

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods