In this part-conversation, part-coaching episode, I sit down with Erin Wiley. We chat about her journey from virtual assistant to strategic business partner, the courage it takes to rebrand, and how to align your business with the life you want.

We cover:

• Letting your business evolve with you
• Finding clarity and confidence through outside perspective
• Balancing client work with life priorities
• Why systems are essential for saving time and mental energy, and
• How to create processes that work for you

Whether you’re pivoting your offers, refining your ideal client, or setting up workflows that free up your time, this episode is packed with practical insight and encouragement for the creative mom entrepreneur like you.

Resources:
Erin’s FREEBIE
Erin’s Instagram
Erin’s website

About Erin:
Erin Wiley is a strategic virtual assistant who helps overwhelmed coaches and creative entrepreneurs stop constantly putting out fires and start building sustainable, scalable businesses. Erin understands that when your business feels overwhelming you need more than task support, you need a strategic partner who can meet you exactly where you are.

Through her systematic approach to operations optimization and client experience mapping, she transforms “entrepreneurial mess” into streamlined success via two signature services: VA for a Day (one day intensive project support for those back burner projects) and Strategic VA Retainer (ongoing strategic virtual assistant support).

Her clients move from drowning in chaos to confidently running businesses that let them take that afternoon off to join their kid’s field trip, enjoy date night, and finally have a business that feels simple, purposeful, and completely in their control.

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

In this part-conversation, part-coaching episode, I sit down with Elizabeth Wilson to chat about writing through the messy middle. Elizabeth opens up about the emotional journey behind her upcoming debut memoir Lonely Girl, which explores themes of identity loss, divorce, sobriety, and motherhood in the midst of personal upheaval. We dive into why she believes telling your story matters — especially for women holding untold truths — and how writing from vulnerability can be a healing, empowering process.

And in the final part of our chat, I jump into coaching mode and we explore ways to convert her loyal podcast listeners into email subscribers — and what might be missing from her current lead magnet strategy.

Whether you're a writer, mother, or creative entrepreneur navigating your own "messy middle," this episode is full of heart, honesty, and actionable takeaways you won’t want to miss.


Resources:
Learn more about the Memoir Master Plan Cohort

Connect with Elizabeth
website: https://www.elizabethcwilson.com/
monthly newsletter: elizabeth-c-wilson-author.kit.com
Instagram: https://www.instagram.com/ewilsonwrites
Podcast: https://inspiredwritercollectivepodcast.buzzsprout.com

About Elizabeth:
Elizabeth Wilson is a memoir writer, coach, podcaster, and mom living in Colorado. Since December 2023, Elizabeth has been co-hosting a weekly writing podcast, the Inspired Writer Collective, where you’ll learn how to deepen your characters, hone your authentic storytelling style, and strengthen your writing muscles by exploring books in and out of your own genre.

Elizabeth's debut memoir, Lonely Girl, will be published in early 2026 and digs into her feelings of isolation during career changes, sobriety, and divorce. Her vulnerability and openness in sharing her story will not only give you a glimpse into her experience but will help enlighten your own.

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods

In this episode, I unpack the two most common content struggles I see in conscious mother-creators, why both lead to the same frustrating outcome (lack of connection and engagement), and the one root cause that’s often overlooked.

I’m sharing personal stories, hard-earned lessons, and a simple step to help you shift from forced to fully aligned content creation in your business. It's not the algorithm, your strategy, or your posting schedule... Tune in to hear the real reason your content isn't landing.

Resources:
10-Minute Content Shift free download

IG: @livewhollyyou
Brand Strategy Session
1:1 Mentorship for Conscious Moms in Business

Alllll the goods