Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.

Key moments in this episode -

00:00 Guest - Ashley Faus

00:55 Defining Thought Leadership

01:51 Challenges with Founder-Led Brands

02:46 Misconceptions in B2B Thought Leadership

04:28 The Role of Executives in Thought Leadership

12:00 Identifying New Thought Leaders Within the Company

21:01 Practical Tips for Supporting Thought Leaders

25:16 Ashley's Book Promotion

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.

Key moments in this episode -

00:00 Tackling Company Page Frustrations

03:30 LinkedIn Company Page Strategy

07:08 Keeping Up with LinkedIn Changes

10:46 Consistency in Content Creation on LinkedIn

15:28 Evaluating Team Capacity

17:21 LinkedIn Company Page Management

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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#LinkedIn #LinkedInForBusiness

Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.

Key moments in this episode -

00:00 - Why being different matters on LinkedIn

01:30 - The mistake most brands make

03:00 – Why blending in costs you opportunities

05:00 – 5 questions to find your different

13:30 – Updating your LinkedIn profile

16:00 – Final tips to own your difference

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

LinkedIn short form video is it a trend or game-changer for B2B brands?

Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.

Key moments in this episode -

00:00 – Is LinkedIn video worth it?

01:00 – LinkedIn video feed

03:00 – Why this isn’t just another TikTok copy

04:50 – LinkedIn’s official video stats (2025)

06:45 – Pros of LinkedIn video for B2B

09:50 – Real talk: video confidence, branding, and buy-in

12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)

14:00 – What B2B brands should actually be doing

16:30 – Final verdict: Is it worth it?

Tools Mentioned in this Episode

Descript

OpusClip

Metricool

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.

Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.

Key moments in this episode -

00:00 Tough Love Truth

03:29 Common LinkedIn Content Issues

08:00 The Power of Empathy

11:01 The R.A.T.E Framework

15:11 Self-Audit Challenge

17:24 Empathy for the Win

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

METRICOOL REPORT - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success

Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US.

From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework.

Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.

Key moments in this episode -

00:00 Introduction and Overview

00:30 Travel Adventures and Initial Challenges

03:34 Highlights from Uplift Live

05:41 Insights from Social Media Marketing World

07:49 Key Takeaways and Comparisons

16:17 P.A.G.E Advocacy Framework

19:34 Tim Tam Moments

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.

Key moments in this episode -

00:00 Being Salesy on LinkedIn

00:32 Global Page Advocacy Tour

01:35 The Real Problem: Bad Selling Practices

02:49 Three-Step Framework for Effective LinkedIn Selling

07:29 Soft vs. Hard Selling Techniques

09:56 Final Thoughts and Encouragement

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Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.

Key moments in this episode -

00:00 Standing Out in B2B Marketing

00:47 9 Essential Characteristics of B2B Marketing Leaders

03:43 Curiosity

06:19 Consistency

07:28 Connection Driven

10:31 Conclusion: The Three C's for B2B Marketing Success

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