After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.

No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.

💥 Expect:

• The untold truth behind what really works on LinkedIn in 2025
• Why I almost quit (and what brought me back)
• How podcasting became my #1 source of leads after 100 “meh” episodes
• The surprising shifts I’ve made as a B2B marketer in a post-2024 LinkedIn world
• What I’d do differently if I had to start from zero again

If you're a B2B marketer, founder, solopreneur, or B2B creator who's feeling the algorithm sting or wondering whether your efforts are still worth it… this episode is for you.

❤️ It's not a celebration of me. It’s a deep dive for you into the lessons, missteps, emotions, and growth that 200 episodes (and 10 years on LinkedIn) have sparked.

Stay tuned to the end for a personal story I’ve never shared publicly and why it still fuels my work today.

If this episode gives you an aha moment, reach out on LinkedIn and say hi.

Connect with the Podmaster Neal Veglio - https://www.linkedin.com/in/nealveglio/

• Michelle J Raymond on LinkedIn
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• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible.

In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right now to boost impressions on LinkedIn and 3 things that are holding your posts back.

Key moments in this episode -

00:00 LinkedIn Impressions Are Down

04:28 Three Things to Ditch on LinkedIn

10:13 Three Things to Double Down on LinkedIn

18:56 LinkedIn Content Action Plan

• Michelle J Raymond on LinkedIn
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.

Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.

If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace them

Key moments in this episode -

00:00 The MarTech Distraction

00:47 Reflecting on LinkedIn Strategies

04:28 The MarTech Trap

08:39 Customer-Centric Approach

13:37 Practical Steps to Refocus on Customers

18:58 Building a Strong LinkedIn Strategy

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice.

Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and thrive even in challenging market conditions.

Listen till the end for actionable advice to stay top of mind with B2B buyers and decision-makers.

Key moments in this episode -

00:00 The Importance of Staying Active on LinkedIn

03:50 Current Market Conditions and LinkedIn's Role

05:17 The Power of Consistency on LinkedIn

08:11 Your 15-Minute Daily LinkedIn Plan

10:35 Taking Control of Your LinkedIn Success

11:39 Take Action and Share Success

• Michelle J Raymond on LinkedIn
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• https://socialmediaforb2bgrowthpodcast.com/
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251014_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.

If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine

Key moments in this episode -

00:00 Navigating the LinkedIn Algorithm

01:53 Understanding the LinkedIn Algorithm Changes

04:23 Old vs. New LinkedIn Algorithm

07:48 Proactive vs. Passive LinkedIn Usage

09:42 Optimising Your LinkedIn Profile

12:31 Effective LinkedIn Posting Strategies

15:17 Taking Control of Your LinkedIn Experience

📌 The Unofficial LinkedIn Algorithm Report by Christopher Penn

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251007_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

• Michelle J Raymond on LinkedIn
• Book a free intro call
• B2B Growth Co newsletter

Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages.

Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals.

Tune in to refine your LinkedIn strategy and start seeing real growth.

Key moments in this episode -

00:00 LinkedIn for Business Growth

00:52 The Impact of LinkedIn's Algorithm Changes

03:30 Pros and Cons of Posting Content on LinkedIn

06:13 The Power of Commenting on LinkedIn

08:44 Effective Use of Direct Messages on LinkedIn

12:15 Finding the Right Mix

15:46 Share Your LinkedIn Strategies

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250930_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started.

Key moments in this episode -

00:00 Overcoming LinkedIn Posting Anxiety

01:17 The Power of Mindset in LinkedIn Success

02:39 Common Fears Holding You Back

07:57 Shifting Focus to Overcome Fear

10:33 Making Your First LinkedIn Post

11:54 Michelle's Journey

13:36 Final Thoughts

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• https://socialmediaforb2bgrowthpodcast.com/
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

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Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025.

Key moments in this episode -

0:00 Top 10 LinkedIn Features for Marketers in 2025

02:46 LinkedIn Company Pages New Features

05:03 Verification Processes on LinkedIn

06:38 Collaborative Articles

08:01 New LinkedIn Features

10:42 Enhanced Analytics and Third-Party Tools

14:52 LinkedIn's Crackdown on Engagement Pods

17:12 Final Thoughts

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250916_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4