Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025.

Key moments in this episode -

0:00 Top 10 LinkedIn Features for Marketers in 2025

02:46 LinkedIn Company Pages New Features

05:03 Verification Processes on LinkedIn

06:38 Collaborative Articles

08:01 New LinkedIn Features

10:42 Enhanced Analytics and Third-Party Tools

14:52 LinkedIn's Crackdown on Engagement Pods

17:12 Final Thoughts

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250916_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.

Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.

Key moments in this episode -

00:00 Navigating the Content Landscape

00:41 Newsletter Recap

01:51 LinkedIn Newsletters: Benefits and Growth

02:25 Challenges with Email Newsletters

07:10 Substack: The New Contender

13:15 Leveraging LinkedIn Newsletters for Growth

18:24 Final Thoughts

To learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2b

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start.

Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.

Key moments in this episode -

00:00 The LinkedIn DM Dilemma

00:33 The Problem with LinkedIn DMs

03:50 What Makes a Bad LinkedIn DM?

07:29 The Importance of Slowing Down

08:19 Don't Skip Rapport Building

14:42 The C.A.R.E Framework

17:35 Slow Down to Build Trust

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business.

LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.

Key moments in this episode -

00:00 LinkedIn Marketing for Small Businesses

00:52 LinkedIn Profile vs. Company Page

01:12 Understanding the Power of Two

05:46 Practical LinkedIn Tips for Small Business Owners

06:59 Setting Your LinkedIn Strategy

10:44 Real-World Application: Michelle's Experience

16:04 Final Thoughts

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.

Key moments in this episode -

00:00 AI and Automation on LinkedIn

00:32 The Rise and Fall of AI Hype

02:52 Understanding LinkedIn's User Agreement

06:41 The Dangers of Automation Abuse

10:59 Safe Tools for LinkedIn Marketing

17:16 Creating an AI Social Media Policy

LinkedIn User Agreement

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250819_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.

If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.

🔥 What You’ll Learn

00:00 Intro – Why B2B marketers can’t afford to blend in

01:42 The “Sea of Sameness” problem

04:15 Why LinkedIn’s Company Pages still matter in 2025

07:32 Balancing brand building vs demand generation

10:05 Memory-building tactics B2B marketers overlook

13:48 The biggest opportunity on LinkedIn right now

16:22 How to make your B2B brand famous

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250812_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

• Michelle J Raymond on LinkedIn
• Book a free intro call
• B2B Growth Co newsletter

• Tyrona Heath on LinkedIn
• The LinkedIn B2B Institute on LinkedIn
• The Sea Of Sameness | LinkedIn Marketing Solutions

#LinkedIn #B2BMarketing #Branding

The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success.

Perfect for Company Page Admins and Social Media Managers looking to stay ahead.

Key moments in this episode -

00:00 LinkedIn Algorithm Shift June 2025

00:57 Impact on LinkedIn Company Pages

03:20 Recent Changes and Challenges

06:41 Broken Strategies in Company Pages

12:57 P.A.G.E Advocacy Framework

16:53 Wrap Up & Homework

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250805_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.

Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.

Key moments in this episode -

00:00 Recap of LinkedIn Algorithm Changes

04:18 3 Essential Content Types for LinkedIn in 2025

06:10 Polls: The Engagement Booster

08:01 LinkedIn Lives: Building Community in Real-Time

10:27 LinkedIn Newsletters

13:11 Creating a Repeatable Content Strategy

19:08 Final Thoughts

For all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

#LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing