Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you.

In this episode of Social Media for B2B Growth, Michelle J Raymond explains why B2B marketers should stop viewing their LinkedIn Company Page through the eyes of the business and start seeing it through the eyes of their buyers.

You'll learn why Company Pages still influence the B2B buying journey, what buyers are really looking for and why improving your Page setup often has a bigger impact than posting more content.

In this episode

00:00 Why your LinkedIn Company Page may look better to your marketing team than your buyers

02:10 Why LinkedIn Company Pages still influence B2B buying decisions

04:45 The biggest mistake marketers make when setting up a LinkedIn Company Page

07:05 What B2B buyers are actually looking for

09:35 How clarity, relevance and trust build buyer confidence

12:05 Why every LinkedIn Company Page needs a clear next step

13:05 Take Michelle's free LinkedIn Company Page 10-Second Test

15:00 Why posting more won't fix the wrong LinkedIn Company Page strategy

Resources

• Read the LinkedIn Company Page 10-Second Test

https://b2bgrowthco.com/linkedin-company-page-10-second-test/

• Connect with Michelle J Raymond on LinkedIn for more practical B2B LinkedIn strategies.

https://www.linkedin.com/in/michellejraymond/

If you're responsible for a LinkedIn Company Page and want to improve brand awareness, build trust with buyers and support demand generation, this episode will help you build stronger foundations before you create your next post.

#LinkedInCompanyPages #LinkedIn #B2BMarketing

Is your LinkedIn Company Page helping your business grow, or are you just posting and hoping for the best?

Many B2B marketers are losing confidence in their LinkedIn Company Page. Organic reach is down, engagement is unpredictable, and every week there's another opinion about what you "should" be doing.

In this episode of Social Media for B2B Growth, Michelle J Raymond explains why so many marketers are second-guessing their LinkedIn strategy and why the answer isn't posting more content. It's building stronger foundations.

If your LinkedIn Company Page feels like it's lost direction, this episode will help you step back, refocus and regain confidence.

Key moments in this episode -

00:46 Why so many B2B marketers are losing confidence in their LinkedIn Company Page

02:00 The warning signs your LinkedIn Company Page strategy is off track

04:08 The simple checklist every Company Page admin should review

07:28 Is your LinkedIn Company Page really set up for buyers?

10:11 What confident LinkedIn Company Pages do differently

• Michelle J Raymond on LinkedIn
• Book a free intro call
• B2B Growth Co newsletter

#LinkedInCompanyPage #LinkedInB2BMarketing

LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps.

In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to.

https://b2bgrowthco.com/linkedin-newsletter-growth-lab/

Key moments in this episode -

00:00 LinkedIn newsletters, AI citations and the current gold rush

02:20 Why LinkedIn newsletters are back in focus for B2B brands

03:50 The ghost town newsletter mistake that damages trust

05:10 Why every LinkedIn newsletter needs a clear promise

06:00 Lazy LinkedIn newsletter strategy

06:35 The LinkedIn Company Page bulletin board problem

08:15 Why relevance matters more than subscriber count

10:57 How to create a LinkedIn newsletter people want to read

17:18 LinkedIn newsletter analytics B2B marketers should measure

• Michelle J Raymond on LinkedIn
• Book a free intro call
• B2B Growth Co newsletter

#LinkedIn #LinkedInNewsletters #LinkedinB2BMarketing

LinkedIn has rolled out a bunch of new features in 2026, but which ones are actually worth paying attention to?

In this episode, LinkedIn B2B expert Michelle J Raymond ranks 10 new LinkedIn features from “who cares?” to “this has my attention”, including AI-powered feed recommendations, post performance insights, video feed updates, Creator Marketplace, verification filters, GIFs, post boosting and more.

If you use LinkedIn for B2B marketing, Company Page growth or employee advocacy, this episode will help you stay focused on the updates that matter most.

Key moments in this episode -

00:00 LinkedIn features ranked honestly

00:30 LinkedIn updates worth paying attention to in 2026

01:18 LinkedIn puzzle game Wend

02:22 LinkedIn mobile post boosting

03:24 LinkedIn verification filters

05:13 LinkedIn limiting AI slop

07:10 LinkedIn Creator Marketplace

09:21 LinkedIn video feed in Australia, UK and Canada

12:33 LinkedIn consultant booking and payment links

14:25 LinkedIn GIFs in comments

15:40 LinkedIn post performance insights

18:03 LinkedIn AI-powered feed recommendations

22:11 LinkedIn strategy beats chasing new features

• Michelle J Raymond on LinkedIn
• Book a free intro call
• B2B Growth Co newsletter

#LinkedIn2026 #LinkedInNewFeatures #LinkedInB2BMarketing

How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy inside a large global B2B organisation.

Molly shares practical lessons on treating social media as an ecosystem, supporting executives and employees, managing multiple Company Pages, and deciding when content belongs on the brand Page versus a personal profile.

Key moments in this episode:

00:00 – Introduction

01:45 – What a global B2B social media role really involves

04:45 – Why clear processes matter for social media teams

06:55 – How paid, organic, executive and employee content work together

09:35 – A practical tiered approach to employee advocacy

13:20 – Why you can’t force employees to post on LinkedIn

18:25 – Why LinkedIn Company Pages are not dying

21:35 – Managing 150+ LinkedIn Company Pages globally

23:35 – Why personal profiles can drive more clicks than Company Pages

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is a globally recognised LinkedIn Company Page strategist, trainer, speaker and founder of B2B Growth Co. She helps B2B organisations use LinkedIn Company Pages, employee advocacy and social selling to build trust, visibility and business growth.

CONNECT WITH MICHELLE

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Website: https://b2bgrowthco.com/

Subscribe to my newsletter: https://b2bgrowthco.com/newsletter/

CONNECT WITH MOLLY HOPKINS

LinkedIn: https://www.linkedin.com/in/molly-hopkins/

LinkedIn CBRE Company Page: https://www.linkedin.com/company/cbre/

Employee advocacy is more than asking your team to share company posts on LinkedIn.

For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales.

In this episode of Social Media for B2B Growth, Michelle J Raymond is joined by Colin Day from Oktopost to explore why B2B brands need to move beyond content distribution and start treating social media as part of their go-to-market strategy.

If your employee advocacy programme is focused only on more reach, more shares or more impressions, you’re missing the bigger picture. Your Company Page builds brand credibility, but your employees bring the human voice, expertise and context that B2B buyers trust.

00:00 Introduction to employee advocacy with Colin Day

02:18 Why social media is now go-to-market infrastructure

05:15 Why B2B brands need to stop broadcasting

10:15 The problem with treating advocacy as distribution

15:15 How employee advocacy builds trust before sales

22:30 Why your LinkedIn Company Page still matters

26:30 Measuring employee advocacy beyond vanity metrics

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Website: https://b2bgrowthco.com

Subscribe to the B2B Growth Co newsletter

LinkedIn: https://www.linkedin.com/in/daycolin/

Oktopost: https://www.oktopost.com

Why is your B2B marketing reaching buyers but still not building enough trust to move them forward?

In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B brands. They explore why B2B buying journeys are getting longer, why more deals are stalling, and why reach alone is not enough to create buyer confidence.

This episode is for B2B marketers who want to understand why their LinkedIn content, brand activity, and demand-generation efforts may not be converting into pipeline, and what they can do to build buyer trust before sales ever get involved.

Key moments in this episode -

00:00 - Why B2B marketers need better research, not more trends

02:00 - The B2B credibility gap and why reach is not enough

03:15 - Why 40% of B2B deals stall before closing

05:30 - Why marketers need to influence the whole buying committee

07:30 - Are B2B creators becoming the new demand engine?

09:00 - The credibility stack: brand, employees, customers and creators

13:00 - The employee advocacy opportunity for B2B brands

19:20 - Is video becoming the new language of B2B marketing?

24:20 - What smart B2B marketers should do in 2026

31:10 - New B2B Institute research to watch: The Credibility Code

Connect with Vita Molis on LinkedIn

Check out The B2B Institute research

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

#LinkedIn #B2BMarketing

LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years?

Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic.

This is a practical conversation about what it really takes to grow a modern B2B LinkedIn Company Page in 2026.

Key moments in this episode -

00:00 Why this LinkedIn growth story matters

01:20 Holly Kerr’s role at AtkinsRéalis

04:45 What actually grew the Company Page

06:40 Why they reduced Company Page posting frequency

08:00 Building a LinkedIn Page worth following

10:30 Testing LinkedIn content creation without fear

14:30 Employee advocacy at scale

19:30 Managing competing business requests

21:00 The problem with event posts on LinkedIn

25:50 Biggest lesson from the journey

28:30 LinkedIn newsletter insights

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Connect with Holly Kerr on LinkedIn

Follow the AtkinsRéalis Company Page

#LinkedInCompanyPage #LinkedInB2B #B2BMarketing