『Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing』のカバーアート

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing

著者： Michelle J Raymond - LinkedIn B2B Expert
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Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Connect global brand strategy with regional marketing execution. • Measure the impact of your LinkedIn investment beyond impressions and follower growth. This isn't a podcast about chasing the latest LinkedIn feature or gaming the algorithm. It's about helping B2B organisations build a LinkedIn strategy that's difficult for competitors to copy, because it's powered by both your Company Page and your people. Whether you're responsible for a global B2B brand or leading LinkedIn inside a growing organisation, every episode is designed to help you think more strategically and take practical action. Company Page + People. The Power of Two. Have a question you'd like answered? Connect with Michelle J Raymond on LinkedIn or email support@b2bgrowthco.comMichelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • LinkedIn Company Pages: Why Jay Schwedelson Is All In

    LinkedIn Company Pages: Why Jay Schwedelson Is All In
    2026/09/29

    Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he’s tripled down on LinkedIn and how his Company Pages and personal profile generate inbound enquiries.

    Discover why B2B brands need to stop posting boring content, show the people behind the business and help employees build their LinkedIn presence. Plus, an honest conversation about marketing confidence, AI and Jay’s advice on email marketing.

    Key moments in this episode -

    00:00 LinkedIn Marketing for B2B Growth

    00:20 Meet Jay Schwedelson

    01:53 Why Your LinkedIn Company Page Matters for Buyer Trust

    03:44 How LinkedIn Helped Save Jay’s Business

    07:56 Stop Posting Boring LinkedIn Content

    11:17 Behind-the-Scenes Content for LinkedIn Company Pages

    15:30 LinkedIn Company Pages and Employee Advocacy

    20:49 AI, Imposter Syndrome and Marketing Confidence

    28:05 Email Marketing and AI Inbox Summaries

    30:58 Stop Overthinking Your LinkedIn Posts

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • B2B Growth Co newsletter

    CONNECT WITH JAY SCHWEDELSON
    • Jay Schwedelson on LinkedIn
    • Buy your copy of "Stupider People Have Done It" on Amazon
    • Do This Not That Podcast

    #LinkedIn #LinkedInCompanyPages
    続きを読む 一部表示
    34 分
  • LinkedIn, YouTube & AI Search: How B2B Brands Build Pipeline 2026

    LinkedIn, YouTube & AI Search: How B2B Brands Build Pipeline 2026
    2026/10/05

    How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio” for building awareness, capturing demand and earning buyer trust.

    Discover how to turn sales conversations into buyer-focused content, where LinkedIn organic and paid fit into the system, and what B2B marketing teams should prioritise over the next 90 days.

    Key timestamps:

    00:00 Rethinking LinkedIn’s role in B2B marketing

    01:56 The deadly trio: LinkedIn, YouTube and AI search

    10:21 Finding buyer questions and high-intent keywords

    18:29 Prioritising content for SEO and AI search

    24:00 Adding LinkedIn ads to your organic strategy

    27:02 Creating content that helps B2B buyers choose

    29:31 Getting started: priorities for the next 90 days

    33:14 LinkedIn newsletters and search visibility

    CONNECT WITH MICHELLE J RAYMOND

    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • B2B Growth Co newsletter

    CONNECT WITH SAM DUNNING

    • Sam Dunning on LinkedIn
    • Breaking B2B YouTube
    • Find out more about Breaking B2B

    #B2BMarketing #LinkedIn #AIO
    続きを読む 一部表示
    33 分
  • Should Your Brand Have One LinkedIn Company Page or Multiple Pages in 2027?

    Should Your Brand Have One LinkedIn Company Page or Multiple Pages in 2027?
    2026/09/22

    Should your business have one LinkedIn Company Page or multiple Pages in 2027? More Pages can mean more complexity, diluted audiences and significantly more work for B2B marketing teams.

    Michelle J Raymond explains when one LinkedIn Company Page is enough, when multiple Pages make strategic sense, and how to choose the right structure for your 2027 LinkedIn strategy.

    Key moments in this episode -

    00:00 The LinkedIn Company Page Circus

    01:19 Why brands create multiple LinkedIn Company Pages

    02:15 The hidden cost of multiple Company Pages

    04:45 How multiple Pages dilute your LinkedIn presence

    06:08 When one LinkedIn Company Page is enough

    09:20 When multiple LinkedIn Company Pages make sense

    11:55 Choosing the right LinkedIn Company Page structure

    12:32 The LinkedIn Company Page test for 2027

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • B2B Growth Co newsletter
    続きを読む 一部表示
    16 分
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