Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages.

It didn’t. Marketers did.

In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B marketing and corporate social teams are using them the wrong way, and what actually drives results today.

This isn’t about chasing impressions or blaming the LinkedIn algorithm. It’s about understanding the real role of your Company Page and how it supports your broader LinkedIn and B2B marketing strategy.

You’ll also hear why ManyChat’s LinkedIn Company Page approach is working—and what you can learn to improve your own Page strategy.

If you’re managing a LinkedIn Company Page, leading corporate social, or responsible for B2B marketing, this episode will challenge how you think about Pages.

Key moments in this episode -

00:00 LinkedIn didn’t kill Company Pages

01:00 The article and why it’s wrong

02:00 Pages vs profiles on LinkedIn

03:00 Why Company Pages still matter

04:00 The real problem with Page content

05:30 How Pages become “bulletin boards”

06:30 ManyChat throws out the rule book

07:30 What ManyChat is doing differently

08:30 Why this strategy works on LinkedIn

09:30 The reality for social media managers

10:30 You don’t need to be “fun” to stand out

11:30 How to build a strong point of view

12:30 Using comments as a Page strategy

13:30 Why most LinkedIn Pages feel boring

14:30 Page advocacy and taking risks

15:30 Final thoughts on LinkedIn Company Pages

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInCompanyPages

Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.

With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content.

If LinkedIn can’t understand who you are, it can’t confidently recommend you.

In this episode, Michelle J Raymond breaks down:

• What’s changed on LinkedIn
• Why profiles now drive visibility and reach
• How to fix your profile so your content actually works

If your results feel inconsistent, don’t post more. Start here.

Key moments in this episode -

00:00 Would LinkedIn get you right in one sentence?

01:00 What’s changed on LinkedIn

03:00 From connections to expertise

05:00 Why profiles matter more than posts

06:30 Posts vs profile explained

08:30 Why posting more isn’t the answer

11:00 Get clear on who you’re for

12:30 What are you known for?

14:30 Consistency between profile and content

17:30 Why proof and credibility matter

19:00 Fix this before you post again

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInProfile

Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy.

You’ll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wasted effort, and what it takes to build a content system that actually drives visibility, engagement and business results.

If you’re relying on LinkedIn, content marketing or employee advocacy to grow your brand, this episode will help you stop creating more — and start using what you already have.

Key moments in this episode -

00:00 Why most B2B content gets wasted

01:30 What content waste actually looks like

04:00 Why good content still fails

06:30 Fixing sales and marketing misalignment

09:00 Repurposing content across channels

18:00 What a strong content system looks like

24:00 Where to start fixing your strategy

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

#LinkedIn #ContentMarketing #B2BMarketing