After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.

No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.

💥 Expect:

• The untold truth behind what really works on LinkedIn in 2025
• Why I almost quit (and what brought me back)
• How podcasting became my #1 source of leads after 100 “meh” episodes
• The surprising shifts I’ve made as a B2B marketer in a post-2024 LinkedIn world
• What I’d do differently if I had to start from zero again

If you're a B2B marketer, founder, solopreneur, or B2B creator who's feeling the algorithm sting or wondering whether your efforts are still worth it… this episode is for you.

❤️ It's not a celebration of me. It’s a deep dive for you into the lessons, missteps, emotions, and growth that 200 episodes (and 10 years on LinkedIn) have sparked.

Stay tuned to the end for a personal story I’ve never shared publicly and why it still fuels my work today.

If this episode gives you an aha moment, reach out on LinkedIn and say hi.

Connect with the Podmaster Neal Veglio - https://www.linkedin.com/in/nealveglio/

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251104_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible.

In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right now to boost impressions on LinkedIn and 3 things that are holding your posts back.

Key moments in this episode -

00:00 LinkedIn Impressions Are Down

04:28 Three Things to Ditch on LinkedIn

10:13 Three Things to Double Down on LinkedIn

18:56 LinkedIn Content Action Plan

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251028_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.

Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.

If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace them

Key moments in this episode -

00:00 The MarTech Distraction

00:47 Reflecting on LinkedIn Strategies

04:28 The MarTech Trap

08:39 Customer-Centric Approach

13:37 Practical Steps to Refocus on Customers

18:58 Building a Strong LinkedIn Strategy

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251021_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3