『Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers』のカバーアート

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

著者： Michelle J Raymond - LinkedIn B2B Expert
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Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm. Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel. The organisations seeing the greatest success on LinkedIn have one thing in common. Their Company Page doesn't work alone. They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities. Michelle calls this The Power of Two. Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to: • Build a LinkedIn Company Page that your buyers want to follow. • Activate employees to amplify your brand and expertise. • Align Company Pages, executives and employee advocacy. • Create content that supports trust, demand generation and long B2B buying cycles. • Build executive thought leadership. • Connect global brand strategy with regional marketing execution. • Measure the impact of your LinkedIn investment beyond impressions and follower growth. This isn't a podcast about chasing the latest LinkedIn feature or gaming the algorithm. It's about helping B2B organisations build a LinkedIn strategy that's difficult for competitors to copy, because it's powered by both your Company Page and your people. Whether you're responsible for a global B2B brand or leading LinkedIn inside a growing organisation, every episode is designed to help you think more strategically and take practical action. Company Page + People. The Power of Two. Have a question you'd like answered? Connect with Michelle J Raymond on LinkedIn or email support@b2bgrowthco.comMichelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Is Your LinkedIn Company Page Set Up for B2B Buyers?

    Is Your LinkedIn Company Page Set Up for B2B Buyers?
    2026/07/15

    Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you.

    In this episode of Social Media for B2B Growth, Michelle J Raymond explains why B2B marketers should stop viewing their LinkedIn Company Page through the eyes of the business and start seeing it through the eyes of their buyers.

    You'll learn why Company Pages still influence the B2B buying journey, what buyers are really looking for and why improving your Page setup often has a bigger impact than posting more content.

    In this episode

    00:00 Why your LinkedIn Company Page may look better to your marketing team than your buyers

    02:10 Why LinkedIn Company Pages still influence B2B buying decisions

    04:45 The biggest mistake marketers make when setting up a LinkedIn Company Page

    07:05 What B2B buyers are actually looking for

    09:35 How clarity, relevance and trust build buyer confidence

    12:05 Why every LinkedIn Company Page needs a clear next step

    13:05 Take Michelle's free LinkedIn Company Page 10-Second Test

    15:00 Why posting more won't fix the wrong LinkedIn Company Page strategy

    Resources

    • Read the LinkedIn Company Page 10-Second Test

    https://b2bgrowthco.com/linkedin-company-page-10-second-test/

    • Connect with Michelle J Raymond on LinkedIn for more practical B2B LinkedIn strategies.

    https://www.linkedin.com/in/michellejraymond/

    If you're responsible for a LinkedIn Company Page and want to improve brand awareness, build trust with buyers and support demand generation, this episode will help you build stronger foundations before you create your next post.

    #LinkedInCompanyPages #LinkedIn #B2BMarketing
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    16 分
  • The Reality of Launching LinkedIn Employee Advocacy (Jen Roth - JLL)

    The Reality of Launching LinkedIn Employee Advocacy (Jen Roth - JLL)
    2026/08/01

    Employee advocacy looks simple from the outside. Building it inside a global organisation is another story.

    Jen Roth, Senior Manager of Global Social Media at JLL, joins Michelle J Raymond to share the reality of launching a global LinkedIn employee advocacy program. They discuss leadership buy-in, internal partnerships, employee adoption, Company Page strategy and how to decide whether content should come from the brand, an employee or both.

    Key moments in this episode -

    00:00 Meet Jen Roth from JLL

    01:40 Where to start with global social media strategy

    03:24 What employee advocacy needs before launch

    04:00 Why leadership buy-in matters

    05:42 Building a connected social media ecosystem

    07:12 Why you shouldn’t force employee participation

    08:12 Using technology to reduce barriers

    12:20 Supporting the employees in the middle

    14:18 Why people follow employees over Company Pages

    17:24 Company Page content versus employee content

    19:16 Bringing offline expertise into the LinkedIn feed

    20:34 Using data to manage content requests

    23:24 Setting boundaries and prioritising at scale

    27:20 The LinkedIn Company Page analytics Jen wants

    CONNECT WITH MICHELLE J RAYMOND

    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • B2B Growth Co newsletter

    CONNECT WITH JEN ROTH

    • Jen Roth on LinkedIn

    #EmployeeAdvocacy #LinkedInStrategy #B2BMarketing
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    29 分
  • Why Posting More Won't Fix Your LinkedIn Company Page

    Why Posting More Won't Fix Your LinkedIn Company Page
    2026/07/01

    Is your LinkedIn Company Page helping your business grow, or are you just posting and hoping for the best?

    Many B2B marketers are losing confidence in their LinkedIn Company Page. Organic reach is down, engagement is unpredictable, and every week there's another opinion about what you "should" be doing.

    In this episode of Social Media for B2B Growth, Michelle J Raymond explains why so many marketers are second-guessing their LinkedIn strategy and why the answer isn't posting more content. It's building stronger foundations.

    If your LinkedIn Company Page feels like it's lost direction, this episode will help you step back, refocus and regain confidence.

    Key moments in this episode -

    00:46 Why so many B2B marketers are losing confidence in their LinkedIn Company Page

    02:00 The warning signs your LinkedIn Company Page strategy is off track

    04:08 The simple checklist every Company Page admin should review

    07:28 Is your LinkedIn Company Page really set up for buyers?

    10:11 What confident LinkedIn Company Pages do differently

    CONNECT WITH MICHELLE J RAYMOND
    • Michelle J Raymond on LinkedIn
    • Book a free intro call
    • B2B Growth Co newsletter

    #LinkedInCompanyPage #LinkedInB2BMarketing
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    13 分
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