LinkedIn, YouTube & AI Search: How B2B Brands Build Pipeline 2026
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LinkedIn, YouTube & AI Search: How B2B Brands Build Pipeline 2026
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How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio” for building awareness, capturing demand and earning buyer trust.
Discover how to turn sales conversations into buyer-focused content, where LinkedIn organic and paid fit into the system, and what B2B marketing teams should prioritise over the next 90 days.
Key timestamps:
00:00 Rethinking LinkedIn’s role in B2B marketing
01:56 The deadly trio: LinkedIn, YouTube and AI search
10:21 Finding buyer questions and high-intent keywords
18:29 Prioritising content for SEO and AI search
24:00 Adding LinkedIn ads to your organic strategy
27:02 Creating content that helps B2B buyers choose
29:31 Getting started: priorities for the next 90 days
33:14 LinkedIn newsletters and search visibility
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
- Book a free intro call
- B2B Growth Co newsletter
CONNECT WITH SAM DUNNING
- Sam Dunning on LinkedIn
- Breaking B2B YouTube
- Find out more about Breaking B2B
#B2BMarketing #LinkedIn #AIO