In this episode of The Growth Lab podcast I set out a nine-step guide to optimizing your LinkedIn profile.

I cover everything from conducting a profile audit to choosing the right profile picture. I share the tips and strategies I learned from Justin Welsh, Matt Gray and Cleverley.

I also provide tools and resources to help you boost your LinkedIn profile.

Want a written breakdown of this episode? Go here:

Key Takeaways

* Optimizing your LinkedIn profile is crucial for success on the platform.

* A clear and professional profile picture is important to make a good first impression.

* Craft a compelling headline communicating what you do and who you do it for.

* Utilize the banner section to showcase your expertise, value proposition, or social proof.

* The features section can be a free marketing tool to promote your business.

* The profile summary should detail your value proposition and the problems your product or service solves.

* In the experience section, highlight key accomplishments and projects and use multimedia content to make it more engaging.

* Include your valuable skills in the skills section, with the most important ones at the top.

* Endorsements and recommendations are powerful ways to build trust with prospects.

* Regularly audit your profile to identify areas for improvement and make necessary updates.

Chapters

00:00 Intro

00:35 Step 1: Profile Picture

01:04 Step 2: Profile Headline

01:48 Step 3: LinkedIn Banner

02:05 Step 4: Features

02:19 Step 5: Profile Summary

02:40 Step 6: Experience

03:42 Step 7: Skills

03:50 Step 8: Endorsements and Recommendations

04:39 Step 9: Profile Audit

Connect with me

LinkedIn: https://www.linkedin.com/in/iammattharris/

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My website: https://www.iammattharris.co.uk/