An overview of how to use hashtags to get new followers.

• Hashtags are an important part of social media marketing strategy
• Hashtags help you appear in the feeds of people who have never seen your content
• Hashtags help social media platforms to get the right posts to the right people
• They help you to reach new audiences, they also help audiences to find you
• The maximum number of hashtags for Facebook and Instagram is 30
• Use hashtags with intention
• The engagement rate of posts increases with the number of relevant hashtags
• Use hashtags that are specific to your business and choose very specific hashtags
• Change up your hashtags, don't use the same hashtags on a regular basis
• Research your competitors and followers for relevant hashtags to use
• Use related hashtags and follow your own hashtag

lightworkersmarketing.com  @lightworkers.marketing

An overview of how the Instagram algorithm works.

• Posts
• Stories
• Reels
• Explore

lightworkersmarketing.com  @lightworkers.marketing

An overview of what's involved in creating sales pages for your website that convert. Covering everything from a compelling proposition right through to creating a sense of urgency.

• Making a compelling proposition
• Know your prospects before you can convert them
• Express what you're selling in clear and simple terms
• Consider the cost of your product or service
• The importance of your headline and call to action
• Using bulleted or numbered lists
• The use of videos
• The use of testimonials
• Guarantees
• Adding a sense of urgency
• The use of live chat

lightworkersmarketing.com  @lightworkers.marketing

An overview of what's involved in starting a podcast for your business. Covering everything from finding a podcast hosting platform right through to promoting your podcast.

• What's a podcast?
• Podcast hosting platforms
• Equipment
• Recording and editing software
• Podcast name, branding, topic and format
• Recording and editing your podcast
• How long does it take to make a podcast episode?
• Exporting and uploading to your podcast hosting platform
• Distribution to publishing platforms
• Podcast stats
• Promoting your podcast

lightworkersmarketing.com  @lightworkers.marketing