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Leveraging Thought Leadership

著者： Peter Winick and Bill Sherman
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  • Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...
    Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved.
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  • Space Dreams: Reality Check | Kelly and Zach Weinersmith | 568

    Space Dreams: Reality Check | Kelly and Zach Weinersmith | 568
    2024/05/12
    In this episode of the Thought Leadership Leverage podcast, host Bill Sherman dives into the realities of space settlement with Kelly Weinersmith, biologist and adjunct assistant professor at Rice University, and Zach Weinersmith, comic artist and author. Known for their book "Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything," the Weinersmiths have recently released "A City on Mars: Can We Settle Space, Should We Settle Space, and Have We Really Thought This Through?"—a book that raises tough questions about the feasibility and ethics of colonizing new worlds. The episode uncovers some hard truths behind the idea of settling space. While space exploration seems exciting and full of promise, the Weinersmiths caution that many of the technological, biological, and social challenges remain unsolved. In their book, they explore whether the dream of building new worlds in space is achievable or could lead to unexpected consequences. Kelly and Zach discuss the evolution of their book's thesis—from an optimistic view of imminent space settlement to a more nuanced, realistic perspective. They reveal how their research journey influenced this shift, sharing the complexities of dealing with sensitive topics and the mixed reactions they received from the space community. While some experts supported their critical approach, others reacted with resistance and disappointment. The episode also touches on the importance of humor in science communication. The Weinersmiths explain how humor helps make complex ideas more accessible and engaging. Their book, filled with witty illustrations and anecdotes, balances deep scientific insights with a lighthearted touch, providing a unique take on the question of space colonization. Bill and his guests explore the broader implications of space settlement, examining potential issues such as the environmental impact, the governance of space colonies, and the psychological effects of living in confined, isolated environments. The conversation also highlights the importance of empirical evidence and the rigorous research methods employed by the Weinersmiths, who sought input from a wide range of experts to build a comprehensive view of space settlement's challenges and opportunities. Tune in to this thought-provoking episode for a deep dive into the reality of space exploration, the impact of metaphor on our understanding of complex concepts, and the role of humor in making science accessible. Whether you're a CEO, leadership coach, entrepreneur, or thought leader, you'll find valuable insights into why space settlement might be more complicated than it seems—and why a critical perspective is essential as we look to the stars. Three Key Takeaways: • The Challenges of Space Settlement Are Complex and Multidisciplinary Kelly and Zach Weinersmith's book, "A City on Mars," explores the myriad challenges of space settlement, from technological to biological, psychological, and legal issues. Their extensive research reveals that many unresolved questions make the idea of colonizing Mars or other celestial bodies far more complex than it might seem. They underscore that successful space settlement requires significant advancements in multiple fields, and many assumptions about its feasibility may not hold up under scrutiny. • Humor as a Tool for Science Communication The Weinersmiths demonstrate the importance of humor in making complex scientific topics accessible and engaging. They explain how humor can be used to break down barriers and keep audiences interested, even when discussing dense subjects like space law or the psychological effects of isolation. By weaving humor into their work, they make the science approachable while still maintaining accuracy and depth. • The Impact of Metaphors on Perception The guests discuss how metaphors can shape our understanding of complex concepts like space exploration. Zach Weinersmith points out that metaphors, like the "wagon train in space" analogy from Star Trek, can both guide and limit our perception of what space settlement entails. This observation underscores the importance of critically examining the stories and metaphors we use to describe emerging technologies and scientific endeavors, as they can influence public opinion and expectations.
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    52 分
  • How Thought Leaders Can Thrive in a Digital World| Robert Hargrove | 567

    How Thought Leaders Can Thrive in a Digital World| Robert Hargrove | 567
    2024/05/09
    In this episode of the Thought Leadership Leverage podcast, host Peter Winick sits down with Robert Hargrove, founder and CEO of Masterful Coaching, co-founder of the Harvard Leadership Project, and author of ten influential books, including "Masterful Coaching." This insightful discussion explores the evolving landscape of thought leadership, focusing on the shifting dynamics in publishing and the rise of social media. Robert shares his unique perspective on how publishing has transformed over the years. During a recent visit to a Barnes & Noble, he noticed that most books in business and politics were authored by thought leaders. However, when he browsed LinkedIn, he observed a wave of recycled content from decades ago, repackaged as something new. This led to a conversation about how thought leadership has moved from long-form content, such as books, to short-form content on social media. While social media provides rapid access to ideas, Robert and Peter discuss the significant difference in depth and quality between reading a book and scanning a LinkedIn post. Defining thought leadership, Robert describes it as presenting a big idea that is eye-opening, brain-tingling, and paradigm- shifting. He emphasizes that the idea doesn't need to be entirely original but should offer a new perspective or improve upon existing concepts. He uses Marty Neumeier's "Brand Flip" as an example of how traditional ideas can be approached in a fresh way. The conversation delves into the nuances of thought leadership on social media, addressing the importance of civil discourse and respectful disagreement. Robert stresses that engaging with others' ideas and leaving thoughtful comments can foster a healthy exchange and build new relationships. He also discusses his journey into podcasting and the impact of verbal interactions on the audience, highlighting how even non-groundbreaking conversations can spark meaningful thoughts among listeners. Finally, Robert and Peter share their favorite podcasts and writers, such as Malcolm Gladwell and Adam Grant, comparing their unique styles in both book and podcast formats. Tune in to explore the evolution of thought leadership and gain insights into how to navigate and succeed in this changing landscape. Three Key Takeaways: • Shift from Long-Form to Short-Form Thought Leadership: The landscape of thought leadership has shifted from long-form content, like books, to short-form content on social media platforms. While this change offers accessibility and immediacy, it can lead to a reduction in depth and quality. Robert Hargrove discusses how, in the past, a book was a hallmark of thought leadership, but today, many thought leaders focus on shorter, more digestible content. This shift requires a balanced approach to maintain quality while reaching a broader audience. • Redefining Thought Leadership: Thought leadership is not just about creating original ideas; it's about presenting concepts in a way that is eye-opening, paradigm-shifting, or improving upon existing ideas. Robert emphasizes that thought leadership can be delivered through various mediums, including speeches, podcasts, and social media, not just books. He cites Marty Neumeier's "Brand Flip" as an example of presenting traditional ideas with a fresh perspective, highlighting that thought leadership can be achieved without a book. •Civility and Respect in Social Media Discourse: The episode explores the dynamics of thought leadership on social media, where it can be challenging to maintain civility and respect in discussions. Robert suggests that engaging in respectful disagreement, seeking dialogue, and contributing thoughtful comments are crucial for meaningful exchanges. He underscores that these interactions can help build relationships and open doors to new audiences. This approach fosters a collaborative environment where different viewpoints are valued and respected. Whether you publish your content in a book, on social media, or other medium it has to be clear and engaging. Peter Winick and the team at Thought Leadership leverage can help you develop a variety of material for any medium!
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    22 分
  • The Role of Emotional Intelligence in Leadership | Rob Volpe | 566

    The Role of Emotional Intelligence in Leadership | Rob Volpe | 566
    2024/05/03

    In this episode of "Leveraging Thought Leadership" with host Peter Winick, the guest is Rob Volpe, a keynote speaker, award-winning author, and trainer who focuses on promoting empathy in the workplace. Volpe is the author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time," and founder and chairman of Ignite 360, a marketing and research firm that emphasizes empathy.

    Volpe discusses his journey to becoming a thought leader, starting from a background in Hollywood where he became interested in marketing and understanding human behavior. His journey eventually led him to realize that empathy was the key to his success. Through storytelling, he shares how empathy can be used to understand others and build better relationships, which also contributes to improving business outcomes.

    He recounts his experience growing up in a small town in Indiana, where he used empathy as a survival skill to navigate bullying. This led him to understand others' perspectives, even when he didn't agree with them, and helped him develop a communication style that fostered positive relationships.

    Volpe addresses the question of whether empathy is innate or developed. He likens it to a muscle that needs constant exercise to grow stronger, emphasizing that leaders should promote empathetic cultures. However, he notes that many CEOs struggle with empathy, as they fear losing respect if they show vulnerability in the workplace.

    Despite these challenges, Volpe believes that a culture of empathy can improve business metrics. Studies are emerging that support this idea, demonstrating that empathetic organizations perform better over time. The challenge, however, lies in changing long-held beliefs about workplace dynamics and encouraging a shift toward embracing emotional intelligence (EQ).

    Finally, Volpe discusses the services he offers through Ignite 360 and his keynotes. His audience includes professional workplaces where empathy can improve customer service, finance, and other functions that require a higher degree of emotional intelligence. He provides training and presentations that help organizations understand and apply empathy to create better work environments.

    Three Key Takeaways:

    • Empathy as a Core Skill: Rob Volpe emphasizes the importance of empathy in both personal and professional contexts. He shares how empathy can be developed like a muscle through consistent practice and active engagement. This skill not only improves workplace dynamics but also enhances customer relationships and overall business performance.

    • The Role of Empathy in Leadership: Many CEOs recognize the need for empathy in fostering a positive workplace culture, yet many struggle with vulnerability and fear of losing respect. Volpe underscores the importance of empathetic leadership in setting the tone for an organization, encouraging a shift toward embracing emotional intelligence (EQ) despite long-held corporate beliefs.

    • Empathy's Impact on Business Success: Volpe discusses studies that demonstrate a correlation between empathetic organizations and better business outcomes. He points out that while industries like tech and healthcare may not traditionally prioritize empathy, they can benefit from embracing it to improve customer experiences and employee satisfaction. His work at Ignite 360 aims to help organizations build empathetic cultures to drive better performance over time.

    Rob's business is empathy but it can be hard to create offerings around soft skills. If you have big ideas around EQ but are struggling to bring that content to your audience in a meaningful way, Peter Winick and the Thought Leadership Leverage team can help you!
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    19 分

あらすじ・解説

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...
Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved.
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