Podcast Description In this episode, Leigh breaks down a real — and almost unbelievable — case study from a simple trip to buy a microwave.
Max walked into the store ready to buy. The salesperson had a willing customer, a simple product, and an easy win… yet still managed to lose the sale spectacularly.
Why?
Because the salesperson made the fatal sales mistake:
They made it about themselves.
You'll hear the story of how an ego-driven, self-absorbed salesperson talked over the customer, ignored his needs, flexed his knowledge, and missed every buying signal in the book. It's a masterclass in what not to do in sales.
From this breakdown, we explore:
🔥 How narcissism kills trust and connection
🔥 Why customers don't care how much you know — until they feel understood
🔥 The danger of "look at me" selling vs. genuine needs-based discovery
🔥 The simple shifts that could have easily won the sale
🔥 How to be customer-centred, curious, and magnetic — not repellent
This episode isn't just a story — it's a warning and a wake-up call.
If you're in sales (or leading a team), this is one you'll want to play twice.
Tune in, learn the lesson, and never sell like this salesperson.
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