エピソード

  • How Competitor Trustpilot Reviews Reveal B2B Lead Targets

    How Competitor Trustpilot Reviews Reveal B2B Lead Targets
    2026/07/21
    Episode 126 of Lead Generation with Fexingo digs into a surprisingly rich lead-generation source: competitor Trustpilot reviews. Lucas and Luna walk through how B2B marketers can mine negative reviews for frustrated customers ready to switch, analyze sentiment trends to spot account churn risk, and use positive reviews to identify ideal customer profiles. They break down a real-world playbook — using a fictional SaaS competitor to illustrate how a 3.2-star rating with 47 reviews in the past quarter can yield a targeted outreach list of 12 high-intent prospects. Specific tactics include filtering for keywords like 'billing' and 'support,' cross-referencing reviewers' LinkedIn profiles, and timing outreach within 72 hours of a negative review. No fluff — just a repeatable process that turns public complaints into pipeline. #Trustpilot #B2BLeadGeneration #CompetitorAnalysis #SalesIntelligence #CustomerChurn #ReviewMining #LeadGenTactics #B2BMarketing #SalesPipeline #OutboundSales #CompetitorIntel #SentimentAnalysis #LinkedInSelling #MarketingStrategy #FexingoBusiness #BusinessPodcast #LeadGeneration #B2B Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Competitor Webinar Registration Forms Reveal Lead Targets

    How Competitor Webinar Registration Forms Reveal Lead Targets
    2026/07/21
    In this episode of Lead Generation with Fexingo, Lucas and Luna explore a powerful yet underutilized B2B lead gen tactic: mining competitor webinar registration forms for actionable account targets. Lucas explains how forms often include fields like company size, revenue range, and role, giving away exactly which prospects are actively researching a problem your competitor solves. He walks through a specific case: a mid-market SaaS company that scraped registration data from a rival's upcoming webinar, identifying 47 accounts that matched their ideal customer profile, then launched a targeted outreach campaign that closed three deals worth $340,000 in total contract value within 60 days. Luna probes the ethical gray area, the tools needed (like builtWith or similar tech profilers), and how to avoid common pitfalls such as stale data or compliance issues. The hosts also discuss how to combine form data with LinkedIn Sales Navigator for warm intros. A concrete, tactical episode for any B2B marketer looking to turn competitor events into their own pipeline. #CompetitorWebinarForms #B2BLeadGen #DemandGen #PipelineBuilding #LeadStrategy #CompetitorIntelligence #WebinarMarketing #SalesProspecting #ABM #ICPMatching #TechStack #LinkedInSalesNavigator #BuiltWith #DataEthics #Marketing #B2BMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Competitor Abandoned Landing Pages Generate B2B Leads

    How Competitor Abandoned Landing Pages Generate B2B Leads
    2026/07/20
    In this episode of Lead Generation with Fexingo, Lucas and Luna explore a clever but underused B2B lead gen tactic: monitoring competitor landing pages that go dark after a campaign ends. They discuss how these abandoned pages—often rich with SEO value, offer details, and intent signals—can reveal which topics, offers, and audiences your competitors were targeting. Lucas shares a specific example: a SaaS company that repurposed a competitor's discontinued webinar landing page to build a targeted outreach list, resulting in a 12% conversion rate to demo. The hosts walk through the step-by-step process: using tools like Wayback Machine and SimilarWeb to find defunct pages, analyzing the offer and copy for intent clues, and building a lead list from visitors who engaged with that content. They also cover ethical considerations and how to avoid looking like you're copying. This is a practical, low-cost tactic for B2B marketers who want to capitalize on competitor blind spots. #CompetitorLandingPages #B2BLeadGen #AbandonedPages #LeadGeneration #Marketing #Business #FexingoBusiness #BusinessPodcast #CompetitorAnalysis #DigitalMarketing #SEO #B2BMarketing #DemandGeneration #PipelineBuilding #WaybackMachine #SimilarWeb #SalesIntelligence #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Competitor Job Listing Salary Data Generates B2B Leads

    How Competitor Job Listing Salary Data Generates B2B Leads
    2026/07/20
    In this episode of Lead Generation with Fexingo, Lucas and Luna explore a lesser-known B2B lead gen tactic: mining competitor job listings for salary ranges. When a competitor posts a role with a significantly higher salary than industry average, it often signals they are hiring urgently—usually because they've lost a key account or are pivoting strategy. Lucas walks through how his team used this on a cybersecurity client: they scraped salary data from ten competitors, spotted three firms posting roles 30% above market, and cross-referenced those with recent customer churn signals on LinkedIn. The result: they identified 47 target accounts in two weeks, with a 22% meeting rate. The episode covers the workflow—what tools to use, which job boards to monitor, and how to craft outreach that references the salary shift without sounding creepy. A concrete playbook for turning HR data into pipeline. #B2BLeadGen #CompetitorAnalysis #JobListingData #SalaryBenchmarking #SalesIntelligence #Marketing #FexingoBusiness #BusinessPodcast #PipelineBuilding #DemandGen #SalesProspecting #LinkedInStrategy #DataDrivenSales #CompetitorIntel #LeadGenPlaybook #SalesDevelopment #HRData #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Competitor Customer Testimonials Generate B2B Leads

    How Competitor Customer Testimonials Generate B2B Leads
    2026/07/19
    In this episode of Lead Generation with Fexingo, Lucas and Luna explore a counterintuitive lead gen tactic: mining competitor customer testimonials for prospect targets. They walk through a specific case—a mid-market SaaS company that used G2 and Capterra reviews of its biggest rival to identify unhappy customers and trigger outbound sequences. The hosts break down the three-part framework: spotting the 'migration signal' in a testimonial, cross-referencing the reviewer's company size and title, and using that intel to craft a personalized outreach email. They discuss conversion rates, common mistakes (like targeting reviewers who are clearly loyal), and how to scale the process with tools like LinkedIn Sales Navigator and Clay. The episode is built around real numbers from that campaign: a 12% reply rate and a 4% meeting-booked rate over 90 days. No abstract theory—just a repeatable play. #LeadGeneration #B2BMarketing #CompetitorAnalysis #CustomerTestimonials #SalesStrategy #OutboundSales #G2Reviews #Capterra #SalesIntelligence #Prospecting #MarketingStrategy #BusinessDevelopment #FexingoBusiness #BusinessPodcast #MarketingTips #SalesProcess #CompetitiveIntelligence #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Competitor LinkedIn Job Descriptions Reveal Lead Triggers

    How Competitor LinkedIn Job Descriptions Reveal Lead Triggers
    2026/07/19
    Episode 121 of Lead Generation with Fexingo. Lucas and Luna drill into a specific B2B lead-gen tactic: monitoring competitor LinkedIn job descriptions for language shifts. When a competitor changes a job title from 'Account Executive' to 'Enterprise Sales Manager' or adds 'AI expertise required' to a role, it signals a strategic pivot — often meaning new budget, new pain points, or new churn risk. Lucas shares a real example from a SaaS security firm that used this to land a $400K contract. The episode covers which roles to track, what phrases to flag, and how to time outreach before the competitor even announces the change. No theory — just a repeatable trigger sequence for pipeline building. #B2BLeadGen #CompetitorIntelligence #LinkedInStrategy #SalesTriggers #PipelineBuilding #LeadGeneration #JobDescriptions #CompetitorAnalysis #SaaSMarketing #DemandGen #SalesProspecting #GoToMarket #RevenueOperations #BusinessDevelopment #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Competitor Pricing Page Changes Generate B2B Leads

    How Competitor Pricing Page Changes Generate B2B Leads
    2026/07/18
    Episode 120 of Lead Generation with Fexingo dives into a subtle but powerful lead-gen trigger: changes to competitors' pricing pages. Lucas and Luna walk through a real-world example involving a mid-market SaaS analytics tool that spotted a rival adding a 'Team' tier at $99 per seat. Within 48 hours, the company built a targeted email sequence for prospects visiting the competitor's pricing page, resulting in a 12% demo booking rate. They discuss the tools required (Wachete, Distill, or simple Python crawlers), the legal gray area of monitoring public web pages, the ideal timing for outreach (within 24 hours of a change), and how to avoid looking desperate. The hosts also touch on what types of pricing changes signal the strongest buying intent: a new tier, a price drop on an existing plan, or a limited-time discount. Practical, tactical, and immediately actionable for any B2B marketer. #B2BLeadGen #CompetitorAnalysis #PricingStrategy #SalesIntelligence #DemandGeneration #PipelineBuilding #MarketingStrategy #WebScraping #SalesOutreach #CompetitiveIntelligence #SaaSMarketing #LeadTriggers #EmailSequences #GTM #BusinessDevelopment #MarketingOps #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Competitor Customer Survey Response Data Generates B2B Leads

    How Competitor Customer Survey Response Data Generates B2B Leads
    2026/07/18
    In episode 119 of Lead Generation with Fexingo, Lucas and Luna explore a surprisingly underexploited lead gen source: competitor customer survey data. Lucas explains how publicly available customer satisfaction surveys, NPS scores, and product feedback posted by competitors — often on their own websites, review platforms, or in case studies — can reveal specific pain points and unmet needs among their customers. By parsing survey responses for mentions of missing features, pricing friction, or service gaps, B2B marketers can build hyper-targeted outreach lists and personalized messaging. Lucas walks through a real example involving a project management SaaS competitor, showing how a single survey comment about 'no offline mode' turned into a pipeline of 12 qualified leads. Luna challenges whether this data is reliable enough, and Lucas counters with a simple validation framework. The episode also covers scraping ethics, tools like SurveyMonkey's public templates and G2's user reviews, and how to automate the signal detection. Tune in for a tactical, low-cost lead gen method that starts with what your competitors' customers are already telling you. #B2BLeadGen #CompetitorResearch #CustomerSurveys #NPSScores #SalesIntelligence #DemandGeneration #SaaSMarketing #PipelineBuilding #CompetitiveIntelligence #SurveyData #G2Reviews #LeadGenerationTips #MarketingStrategy #BusinessPodcast #FexingoBusiness #LeadGenOps #B2BMarketing #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo
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    12 分